maria d. georga medical tourism specialist regional manager treatment abroad
TRANSCRIPT
Maria D. GeorgaMedical Tourism Specialist
Regional Manager Treatment Abroad
Developing your health tourism
National product
The Do’s and Don’ts for a new Heath tourism Destination
Strengths – weaknesses
Where? (*)
Combine!
- Defining realistic goals- Planning Strategy
Whom should I support?
Time plan (2y,5y etc)
Bodies (Associations, Clusters) Strategies
Government Insurance Co
Healthcare providers Facilitators
Press Patient
Academics & Others
Investors
Exhibitions and their importance.
Selection criteria of an exhibition
- Governmental agreements - Embassies (***)
Corporate agreements
In an international environment
- Articles etc
International Facilitators/Agents
«copy» best practices
Explore the international trends Explore my competitors and maybe…
duplicate!
- Trust the beauty of … best practices
-Combine:
- What to avoid
- The lowest rating always goes to communication.
- Do not put all eggs ….
Do not over rely on strengths and hopes…(*)
- The power of “Word of mouth”
90%
89%
0% 20% 40% 60% 80% 100%
I would do it again
I would recommend to a friend
6.8% “rather disappointed”
8.3% “very disappointed”
Source: Treatment Abroad: Medical Tourism Survey 2012
- What have I done wrong?
Analyze, change, prepare for the future!
IMTJ Medical Travel Summit 2016 Bringing industry buyers and suppliers together 24-26 May 2016 - Madrid, Spainhttp://imtj.com/summit
IMTJ Medical Travel Awards 2016 - http://imtj.com/awards- IMTJ Medical Travel Awards and Academic Conference