Maria Pitt UF ID: 1459 9934MariaPitt88@ufl.edu954 699 3996

Goode Chocolate Fall 2013 TypographyBrandingBox: Digital Print on Flo Dull PaperAd: Digital Print on Glossy PaperBox: 2 in. x 7 in, x .5 in. Ad: 10.8 in x 8 in.

Inspired by the Bauhaus movement’s vision of bridging the gap between art, architecture, and geometric design, my branding of Goode Chocolate Company combines bold colors, interesting text, and a clean layout to exemplify a very modern aesthetic for the modern, art-inspired chocolate lover.

Goode Chocolate (Continued)

In AmericaSpring 2013 Visual MethodsBook DesignFabric, Cardboard, Bristol, Acrylic Paint, BeadsBook: 10 in. x 3 in. x 3 in.Paintings: 3 in. x 3 in.

This piece reflects on our consumerist culture, how we thrive on things of monetary value or status, yet neglect that there are negative consequences to this commodification of goods. Assembled into a burger, this piece addresses the supersized, bloated image that is the American dream.

BlueSpring 2013 Printmaking Color TheoryWater Based Monoprint on Rives BFK Paper16 in. x 24 in.

This project utilized water-based monotypes to recall a live musical concert I’d recently experienced, a show opened by Iconapop and headlined by Marina and The Diamonds. This piece references the music which is both dark, elusive, and slightly bordering nightmarish, yet soothing and almost dreamlike.

Chinese New Year Spring 2014 Time Based MediaVideo: QuickTime Movie1:52 min.

We are seldom taught about cultures other than our own and we are conditioned to believe that just knowing one’s own experiences or culture is satisfactory. This piece utilizes stop motion animation and paper cutting to teach people some of the traditions and quirky aspects of Chinese culture and customs.

Link to Full Video

Paula Scher Gallery OpeningSpring 2013 Visual MethodsDigital Image on Flo Dull Paper17 in. x 11 in.

This was a collaboration between chosen designer, Paula Scher and myself. The resulting poster ties together my illustrative style with her use of typography and contrasting colors to create abstracted maps. As an ode to the Guggenheim museum, the event location, the words emulate the curves of the museum.

China, Then and NowSummer 2013 Independent StudyDigital PhotographyEach image: 12 in. x 8 in.

I spent seventy-eight days of summer 2013 working in the heart of China, learning and growing through my experiences as an intern, while constantly learning from China itself. These two photographs come from a series in which I juxtaposed pictures of ancient Chinese monuments with modern architecture located just miles away. Exploring the similarities and differences between old and new China brought me the insight that although we try to change, some aspects of us will stay the same.

Where is my cover girl?Fall 2013 Digital ImagingDigital Print on Glossy Paper, Magazine, Post-It NotesPrint: 10.8 in. x 8 in.

This piece is meant to serve as social commentary on the lack of diversity within the magazine and fashion industries and express my desire for a more inclusive ideal of beauty. There is an autobiographical aspect to depict how I have personally been affected by a lack of media representation.

Create Your Own NetworkFall 2012 WARPConceptual BrandingBox(es): 8 in. x 4 in. x 2 in.Figure(s): 6 in. x 2 in. x .75 in.

This product line is a social commentary on how people obsess over building their social networking base. Each product is said to be “unique” and “can be personalized to have certain characteristics or skills,” but that is a facade because all the characters are the same on the inside.

Bagels and NoodlesFall 2013 TypographyMenu DesignDigital Prints on Flo Dull PaperEach Page: 11 in. x 11 in.

The current menu of Bagels and Noodles does not do their restaurant justice. As a response, I utilized my illustration skills to create a new logo that addresses the quirky attributes of their varying cuisine. Additionally, I reorganized their menu items in order to make them more concise and understandable.

Bagels and Noodles (Continued)

In FloridaSpring 2013 Visual LiteracyDigital PhotographyEach image: 16 in. x 10.6 in. or 10.6 in. x 16 in.

Florida is notorious for being a picturesque tourist palooza that is also inhabited by the elderly and the rich. As a semi-native Floridian, I don’t see it as those things. I view Florida as constantly fluctuating between thriving and desolate. Through this 40 image series, I explore how the beauty and excitement of traveling in Florida can also be quite mundane.

I’m Sorry (series)Spring 2014 Independent StudyDigital Print on Flo Dull PaperApple: 5 in. x 5 in.Banana Split: 4.75 in. x 5 in.Cupcake: 3.5 in. x 5 in.

People often say things they regret when they are hungry. For this series, I wanted to play on the saying “I’m sorry for what when I was hungry” by illustrating the words as sweet foods. These cards are meant to be given as peace offerings or as attempts at reconciliation.

Museum of Military HistorySpring 2013 Visual MethodsDigital Prints on Flo Dull PaperBrochure: 8.5 in. x 4 in.Poster: 11 in. x 11 in.

The purpose of this project was to redesign a poorly done brochure that was advertising the Museum of Military History in Kissimmee, Florida. With a minimalist approach, I kept information short and concise. I also took it upon myself to take an innovative spin on patriotism through the museums logo.