marianna kupść pr & project manager - portfolio

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Marianna Kupść - PR Manager / Project Manager P O R T F O L I O

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Page 1: Marianna Kupść PR & Project Manager - Portfolio

Marianna Kupść - PR Manager / Project Manager

P O R T F O L I O

Page 2: Marianna Kupść PR & Project Manager - Portfolio

MY NAME IS MARIANNA, I AM 28 YEARS OLD

AND I AM A PR AND PROJECT MANAGER.

FAITH IN FATE

SINCE I WAS A LITTLE GIRL I ALWAYS WANTED

TO DO SOMETHING SPECIAL WITH MY LIFE,

BUT I HAD A LOT OF TROUBLES FIGURING

OUT WHAT’S THERE FOR ME. I ALWAYS

THOUGHT OF ALBERT EINSTEIN, WHO IS MY

ALL TIME HERO: HE MUST HAVE BEEN SO

LUCKY, KNOWING THAT THE WHOLE

UNIVERSE NEEDED HIM. I WANTED TO GET TO

KNOW IF THERE’S ANYTHING FOR ME OUT

THERE TOO, OR IS IT JUST… A THEORY. ON

SOME LEVEL I THINK I ALWAYS KNEW THAT

THERE MUST BE SOMETHING THAT I CAN DO

PASSIONATELY IN MY LIFE. I JUST HAVE TO

FIND THE RIGHT ANSWEAR. I ALSO HAD

ANOTHER HERO WHO SUPPORTED ME WITH

LIFE LESSONS – MARK TWAIN. BOTH OF THEM

MADE A GREAT IMPACKT ON MY LIFE AND

SHOWED ME THE WAY TO FIND MY OWN

SELF. I LISTNED TO THEIR WISE WORDS AND

STARTED LOOKING FOR MY DESTINATION.

ADVERTISING?

THROUGH A NUMBER OF SCHOOLS,

TRAININGS, COURSES AND JUST LOADS OF

Q&A, I FINALY CAME ACROSS ADVERTISING. I

KNEW RIGHT AWAY THAT I FOUND THE

RIGHT ENERGY. AFTER READING A LOT OF

ARTICLES AND BOOKS ON THIS SUBJECT, I

KNEW THAT IT’S NOT GOING TO BE EASY TO

EVEN GET AN INTERNSHIP IN THIS BUSINESS. I

FIGURED THAT I HAVE TO GET AS MUCH

EXPERIENCE THAT WOULD GET ME CLOSER

TO MY GOAL, AS POSSIBLE. THAT’S HOW I

GOT MY FIRST REAL JOB AS A PART TIME

JUNIOR EVENT MANAGER.

AN ARTIFICIAL CHRISTMAS TREE, CV IN A

BOTTLE AND ALL THAT EXTRAVAGANZA

AFTER NEARLY HALF OF A YEAR OF DOING

MOST SURPRISING TASKS I HAVE EVER HAD TO

DO IN MY LIFE (FOR EX. ORDERING A 20

METERS TALL ARTIFICIAL CHRISTMAS TREE – IT

TAKES ABOUT 1 MONTH TO BUILD IT!), I

TOOK A CHANCE IN FINDING A JOB IN

ADVERTISING. AS SOON AS I SAW AN AD IN

AN INTERNET MAGAZINE, THAT SAID THAT

THE LOKAL AGENCY IS LOOKING FOR

CREATIVE PEOPLE FOR AN INTERNSHIP, I

IMMEDIATELY CREATED MY OWN ORIGINAL

APPLICATION AND SENT IT IN A BOTTLE. THE

POSSITION WAS MINE THE NEXT DAY!

PR & PROJECT MANAGER

Page 3: Marianna Kupść PR & Project Manager - Portfolio

ADVERTISING!

DURING THE TWO YEARS I HAVE BEEN

WORKING IN AN ADVERTISING AGENCY, I

HAD A CHANCE TO TRY DIFFERENT JOB

POSSITIONS. I WAS CONTINOUSLY CLIMBING

UP A CAREER LADDER. STARTING AS AN

INTERN, AFTER HALF OF A YEAR I WAS

OFFERED A POSITION OF AN ACCOUNT

EXECUTIVE, AND LATER ON - A PROJECT

MANAGER. I ALSO HAD A CHANCE TO GET TO

KNOW A LITTLE BIT OF PR AND HAVE

INSTANTLY FALLEN IN LOVE WITH THIS AREA

OF BUSINESS AND MARKETING.

STILL CURIOUS

I WANTED TO INDULDGE IN PUBLIC

RELATION SO I STARTED A POST GRADUATE

STUDIES AT THE UNIVERSITY OF GDAŃSK.

AFTER I GRADUATED I BECAME A PR MANAGER

AT THE ADVERTISING AGENCY. I MANAGED

ALL THE PR JOBS WE HAD.

OWN FROWN

AFTER TWO YEARS OF WORKING FOR MY

LOVELY AND SUPPORTING BOSS, I THOUGHT

THAT IT’S THE BEST TIME TO TRY IT ON MY

OWN. AT THE BEGINNIG OF MARCH 2012 I

OPENED A LOCAL FASHION PR AGENCY

NAMED: LOVELIFE PR. AS MY OWN MANAGER I

REALLY ENJOYED REALIZING INTERESTING

PROJECTS AND I HAVE MANAGED TO CREATE

A BUZZ AROUND THE BRAND THAT I

CREATED. EVEN THOUGH I CAME ACROSS A

LOT OF TROUBLES AND DIFFICULT

SITUATIONS, I STILL BELIVE IN LOVELIFE, ONLY

NOWADAYS I ENJOY MORE CREATING

VALUABLE CONTENT ON MY FAN PAGE AND

BLOG, CONSISTENTLY BECOMING AN EXPERT

IN FASHION PR AND DOING INNOVATIVE

PROJECTS WITH OPEN-MINDED YOUNG

PEOPLE IN OUR SPARE TIME, RATHER THAN

KILLING THE PASSION BY THE INDIFFERNET

INDUSTRY.

STILL

NOW, AFTER MORE THAN 3 YEARS OF

WORKING IN ADVERTISING AND PUBLIC

REALTIONS, I STILL FEEL THE NEED TO

EXPLORE MORE AND MORE IN THOSE

SUBJECTS – THIS IS THE MOST FASCINATING

ATTRIBUTE OF IT ALL. LIKE MY LATE MENTORS,

I JUST NEVER STOP CHALLENGING MYSELF

WITH NEW PROJECTS IN MY AREA OF

INTEREST.

PR & PROJECT MANAGER

Page 4: Marianna Kupść PR & Project Manager - Portfolio

DURING THE RECENT YEARS I HAD A CHANCE TO CREATE, ORGANIZE AND PROMOTE A NUMBER OF EVENTS. HERE ARE SOME EXAMPLES.

FUNDRAISING FOR THE LIVING WIHT A PUMP FOUNDATION. POLISH CELEBRITIES, BOTH LOCAL AS WELL AS NATIONAL, WERE ENGAGED TO

DECORATE THE OSTRICH’S SHELLS. ALL OF THE PIECES WERE LATER BIDDED DURING A FORMAL AUCTION.

EVENTS

Page 5: Marianna Kupść PR & Project Manager - Portfolio

KOBIECE HECE . LITTLE FASHION MARKET IN SOPOT. EDITION I & II. TOGETHER WITH TWO OTHER GIRLS, WE CREATED A SMALL GATHERING PLACE

FOR FASHION LOVERS. DURING THE EVENTS PEOPLE WERE ABLE TO, BOTH SALE AND BUY CLOTHES WITHIN THE PRICE UNITS FROM 1 TO 15 PLN.

THE BRAND SHORTLY GAINED A REPUTATION OF AN EVENT TO BE AT.

EVENTS

Page 6: Marianna Kupść PR & Project Manager - Portfolio

KOBIECE HECE

LITTLE FASHION MARKET

EDITION I & II

EVENTS

Page 7: Marianna Kupść PR & Project Manager - Portfolio

WHAT DOES

THE ART TASTE LIKE?

THE VALENTINE’S DAY

CELEBRATIONS AT

A LOCAL SHOPPING

CENTER.

WITHIN ELEVEN HOURS

WE CREATED A PICTURE

OUT OF 5000

CUPCAKES WITHOUT

TOUCHING

THE GROUND.

WE ALSO ESTABLISHED

POLISH RECORD IN

MAKING THE BIGGEST

EATABLE PICTURE.

EVENTS

Page 8: Marianna Kupść PR & Project Manager - Portfolio

WHAT DOES

THE ART TASTE LIKE?

EVENTS

Page 9: Marianna Kupść PR & Project Manager - Portfolio

SOUNDRIVE FESTIVAL 2012 – FIRST EDITION OF AN ALTERNATIVE MUSIC AND EXTREME SPORTS FESTIVAL IN GDYNIA. I HAD A PLEASURE OF

SUPPORTING THE ORGANIZERS IN PROMOTIONAL ACTIVITIES, PR, SOCIAL MEDIA AND ORGANIZATION TASKS. I HAVE BEEN A PART OF THE CREW

FOR OVER 2.5 MONTHS.

EVENTS

Page 11: Marianna Kupść PR & Project Manager - Portfolio

FUN WITH AUGMENTED REALITY. HAVING TO GET TO KNOW A LITTLE BIT ABOUT THIS NEW TECHNOLOGY I STARTED LOOKING FOR THE

POSSIBILITIES TO PUT IT IN USE AT OUR AGENCY. AT ONE OF THE HIDE PARKS I WENT TO (PECHA KUCHA) I SAW THOSE PHISICISTS TALKING

ABOUT AUGMENTED REALITY. I THOUGHT I NEED TO GET IN TOUCH WITH THEM, SO I’VE FOUND THEM ON THE INTERNET AND OFFERED A

COOP. THAT’S HOW WE BECAME ONE OF THE FIRST ADVERTISING AGENCIES IN POLAND THAT COULD OFFER THIS TECHNOLOGY FOR THE

COMMERCIAL PURPOSES. LATER ON I ALSO ADDED MOTION DETECTION AND QR CODES TO OUR OFFER.

NEW TECHNOLOGIES

Page 12: Marianna Kupść PR & Project Manager - Portfolio

SPONSORED ARTICLES AND COMMERCIAL PUBLICATIONS. WORKING AT THE ADVERTISING AGENCY I HAD A LOT OF OPPORTUNITIES TO PUT MY

LITERARY SKILLS TO USE. I WROTE A NUMBER OF ARTICLES FOR THE BIG COMPANIES, THAT WERE PRINTED IN BIG CIRCULATIONS (FOR EX. 50 000

ISSUES OF THE MAZOVIA MAGAZINE). I ALSO HAVE BEEN GETTING COPYWRITING JOBS FROM PRIVATE CLIENTS.

COPYWRITING

Page 13: Marianna Kupść PR & Project Manager - Portfolio

SPONSORED ARTICLES AND COMMERCIAL PUBLICATIONS.

COPYWRITING

Page 14: Marianna Kupść PR & Project Manager - Portfolio

PUBLICATION OF AN ARTICLE TITLED: A VIEW ON THE LATEST JAPANESE ARCHITECTURE ON PAGES OF ARCHITECTURAL STUDIES, EDITED BY DR

JOANNA KUCHARZEWSKA. THIS ARTICLE WAS WRITTEN BY ME, AND IT’S BASED ON MY MASTER’S THESIS.

COPYWRITING

Page 15: Marianna Kupść PR & Project Manager - Portfolio

A LECTURE GIVEN IN THE CITY’S CULTURAL INSTITUTE. SUBJECT-MATTER: NEW TECHNOLOGIES FOR NON PROFIT ORGANIZATIONS • A LECTURE GIVEN

ON THE SUBJECT: WORKING IN AN ADVERTISING AGENCY • IMPROVISED SPEACH GIVEN DURING THE CLASS AT THE UNIVERSITY. WE HAD ABOUT 10

MINUTES TO MAKE UP A SUBJECT TO TALK ABOUT. I WENT FOR MINIMALISM IN ADVERTISING, ART AND LIFE.

PUBLIC SPEACHES

HYPERLINKS ZONE

Page 16: Marianna Kupść PR & Project Manager - Portfolio

„YES, SHE THOUGHT […] I HAVE HAD MY VISION.”

VIRGINIA WOOLF, TO THE LIGHTHOUSE (1927)

SUMMARY