marico analysis

8/2/2019 Marico Analysis

1/62

CUSTOMERS

GHODASAR = 50

1(a) Which Hair Oil do they use?

TYPE NUMBERCoconut 24

Amla 13

Homemad 8

Ayurvedic 4

Almond 1

TOTAL 50

1(b) Which brand do they use:

BRANDS NUMBER

Parachute 14

Dabur 11

Shanti Aml 1

Brahmi Am 1

Kamani 1

Bajaj 1

Cocoraj 1

Local 4

Ayurvedic 16

TOTAL 50

NOTE: Here Ayurvedic contains Homemede Oil also

2 Awareness Of the Brands:

BRANDS NUMBER

Malabar 13

Kamani 12

Parachute 50

Cocoraj 23

Nihar 36

Shalimar 1

Vatika 4

24

13 84

05

1015202530

Numbers

Types

Type of Hair Oil

1411

1 1 105

101520

Parachu

te

Dab

ur

ShantiA

m

la

BrahmiAm

la

Kama

ni

Number

Brand

Brand

1312

50

23

36

1 4

Awareness (In No)


2/62

TOTAL 139

3 Have you heard about parachute

Here all the 50 respondents of Ghodasar has heard about Parachute Oil.

4 From where have they heard about Parachute Oil:

SOURCE NUMBER

Advertisem 33

Friends 15

Relatives 2

TOTAL 50

5 Number of Respondents using Parachute Oil:

STATUS NUMBER

Using 29

Not Used 21

6 Reasons for currently using Parachute Oil:

REASONSNUMBER

Quality 15

Tradition 13For Tours 1

TOTAL 29

33

15

2

Source of Awareness (In

0

20

40

Using Not Used

2921

Status

Parachute Oil users (In No)

1513

1Reasons for using

Parachute Oil

Qual

Tradi

For


3/62

Except the above reasons we also had other reasons like ECONOMICAL,A

LESS STICKY, but none of the respondent s voted for these reasons.

7 Reasons for not using/used Parachute Oil:

REASONSNUMBERCostly 3

Quality 7

Availability 1

Tradition 10

TOTAL 21

Here the respondents by giving QUALITY as the reason for not using wantparachute oil causes Dandruff and hair Loss

8 Ranks given by the respondents in following dimensions:

Dimensio Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

Price 0 0 8 15 2

Quality 0 0 1 15 9

Purity 0 0 1 13 11

Packaging 0 0 1 10 14

Availability 0 0 0 6 19

Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have

in mind the mentioned dimensions. Here giving 5th rank to any of the dime

respondent is satisfied with the dimension. Giving 3rd rank to any dimensi

is averagely satisified with the dimension.

3

7

1

10

Reasons for not using

Costly

Quality

Availability

Tradition

0 0 0 0 00 0 0 0 0

8

1 1 1 0

15 1513

10

2

9 11

14

0

5

10

15

20

Price Quality Purity Packaging AvailaDimensions

Ranks for the dimensions


4/62

9 Motivation for buying more Parachute Oil:

FACTORS NUMBER

Price Redu 11

Extra qty 8

Buy 1get 1 2

TOTAL 21

10 How do the respondents recognize Parachute Oil as:

RECOGNI NUMBER

Blue Bottle 19

Branded P 31

TOTAL 50

11 Male/Female Respondents:

GENDER NUMBER

Male 5

Female 45

12 Age of the respondents surveyed:

AGE NUMBER

11 to 20 1

21 to 30 12

31 to 40 1841 to 50 8

51 to 60 8

60 & abov 3

TOTAL 50

0 10 20

Price Reduction

Extra qty

Buy 1get 1

11

8

2

Factors

Motivational Factors

NUMBER

19

31

010203040

Blue Bottle Branded Prod

Recognizes As

Recognition of parachute

1

12

18

8

83

Age of the respondents

11 to 20

21 to 30

31 to 40

41 to 50

51 to 60

60 & above


5/62

13 Vehicles Owned by the respondents:

VEHICLE NUMBER

Luna 4

Motor Cycl 30

Scooter 294 Wheeler 7

Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R

4

3029

7

Type of vehicles Owned

Luna

Motor Cycle

Scooter

4 Wheeler


6/62


7/62

Vatika

o)

Advertisements

Friends

Relatives

NUMBER

lity

ition

ours


8/62


9/62

uct

Oil

NUMBER


10/62


11/62

Gomtipur = 50


TYPE NUMBER

Coconut 19

Amla 18

Ayurvedic 6

Almond 2

Vatika 2

Hair & care 3


BRANDS NUMBER

Parachute 14

Dabur 9

Shanti Aml 5

Malabar 3

Kamani 1

Bajaj 4

Cocoraj 1

Local 2Homemad 2

Others 9

NOTE: Here other oil includes Hair & care, Kishti & Navratna


BRANDS NUMBER

Malabar 31

Kamani 10

Parachute 49

Cocoraj 14

Nihar 35

Others 5

19

18

6

2

2

3

Type Of hair Oiusing

14

9

531

4

1

2

29

Brand

31

10

4914

35

5

Brand awarene


12/62


Here 49 respondents have heard about Parachute oil


SOURCE NUMBER

Advertisem 49

Friends 14

Relatives 3


STATUS NUMBER

Using 23

Not Used 27


REASONSNUMBER

Quality 13Tradition 7

Economica 3

49

14

3

Source of aware

20

25

30

Using Not Us

23

27

Status

No of respondents

17

3

Reasons for usiParachute


13/62


REASONSNUMBER

Costly 13

Sticky 6

Tradition 8



Price 5 8 9 0 0

Quality 3 3 7 11 0Purity 2 4 8 8 0



Here Rank 1 is least and Rank 5 is maximum. Here ther respond

in mind the mentioned dimensions. Here giving 5th rank to any

respondent is satisfied with the dimension. Giving 3rd rank to a



FACTORS NUMBER

Price Redu 17

Extra qty 6

Buy 1get 1 16

Others 4

13

6

8

Reasons for notParachute

53 2

0 0

8

3 4 2

97 8

11

0

118

10

0

5

10

15

20

Price Quality Purity Packaging Avai

Dimensions

Ranks for dimensions

1716

4

Motivational Factors


14/62

Note : Here other Includes MAKE IT LESS STICKY.


RECOGNI NUMBER

Blue Bottle 7

Branded P 41


GENDER NUMBERMale 3

Female 47


AGE NUMBER

21 to 30 12

31 to 40 19

41 to 50 7

51 to 60 10

60 & abov 2


VEHICLE NUMBER

Luna 0

Motor Cycl 47

Scooter 344 Wheeler 9

Here 4 wheeler includes Tata Indica, Maruti 800, Alto, Ennie.

6

7

41

Recognition

Blue B

BrandProdu

12

197

102

Age break up ofrespondents

21 to

31 to

41 to

51 to

60 &

0

4734

9

Vehicles Owned by Re


15/62

Oil.

il

Coconut

Amla

Ayurvedic

Almond

Vatika

Hair & care

singParachute

Dabur

Shanti Amla

Malabar

Kamani

BajajCocoraj

Local

Homemade

Others

ss

Malabar

Kamani

Parachute

Cocoraj


16/62

Nihar

Others

ness

Advertisements

Friends

Relatives

ed

sing parachute

NUMBER

ng

Quality

Tradition

Economical


17/62

nts have given the ranks by keeping

f the dimensions means that the

y dimension means that the respondent

using

Costly

Sticky

Tradition

7

19

ilability

Rank 2

Rank 3

Rank 4

Rank 5

Price Reduction

Extra qty

Buy 1get 1

Others


18/62

ottle

dt

30

40

50

60

bove

spondents

Luna

Motor Cycle

Scooter

4 Wheeler


19/62

Isanpur = 50


TYPE NUMBER

Coconut 20

Amla 17

Homemad 6

Ayurvedic 5

Almond 2


BRANDS NUMBER

Parachute 12

Dabur 16

Shanti Aml 2

Brahmi Am 2

Kamani 3

Others 15

Here Other Contains Mahabhrungraj, Navratna & Homemade Oil


BRANDS NUMBER

Malabar 17

Kamani 14

Parachute 46

Cocoraj 28Nihar 40

Others 12

Here Other Oil contains Shalimar, Vatika & Kishti Brands.

20

17

6

5 2

Type of HairOil Using

Coconut

Amla

Homemade

Ayurvedic

Almond

12

16

223

15

Brands Used

P

D

S

B

K

O

17

14

46

28

40

12

Awareness of Brands

Malabar

Kamani

Parachut

Cocoraj

Nihar

Others


20/62


Here 48 respondents have heard about Parachute Oil.


SOURCE NUMBERAdvertisem 39

Friends 3

Relatives 3

Others 1


STATUS NUMBER

Using 34

Not Used 16


REASONSNUMBER

Quality 15

Tradition 6

Less Stick 1


REASONSNUMBER

Quality 3

39

33 1

Source Of Information

Adverti

Friends

Relativ

Others

0

20

40

Using Not Used

34

16

Status

No of respondentsusing Parachute

0

20

Quality LessSticky

15

6

1

Reasons

Reasons forUsing parachute

NU

Reasons for not usingParachute


21/62

Tradition 12

Availability 1

Sticky 6

Here the respondents by giving QUALITY as the reason for not using want

parachute oil causes Dandruff and hair Loss



Price 1 2 7 15 1

Quality 1 0 3 14 9Purity 1 0 2 15 9








FACTORS NUMBER

Price Redu 11

Extra qty 5

3

121

6 Quality

Tradition

Availabilit

Sticky

1 2

7

15

11 03

14

9

1 02

15

9

0 0 1

17

9

0 0 1

10

0

5

10

15

20

Rank 1 Rank 2 Rank 3 Rank 4 Rank

Ranks

Ranks for the Dimensions

3

Motivational factors

Price Reduction


22/62

Buy 1get 1 3


RECOGNI NUMBER

Blue Bottle 10

Branded P 27


GENDER NUMBER

Male 11

Female 39


AGE NUMBER11 to 20 1

21 to 30 16

31 to 40 10

41 to 50 10

51 to 60 7

60 & abov 6


VEHICLE NUMBER

Luna 1

Motor Cycl 31

Scooter 22

4 Wheeler 10

115Extra qty

Buy 1get 1

10

27

Recognition ofthe brand

Blue Bottle

Branded Prod

1

16

1010

7

6

Age of the respondents

11 to 20

21 to 30

31 to 40

41 to 50

51 to 60

60 & above

1

31

10

Vehicles owned bythe responents

Luna

Motor Cy

Scooter


23/62

Here 4 wheeler mainly include Zen, Alto, Esteem, Van, Santro, Accent, Matiz, Honda

224 Wheele


24/62

arachute

abur

hanti Amla

rahmi Amla

amani

thers


25/62

isements

es

NUMBER

MBER


26/62

s to point out that the use

iven the ranks by keeping

nsions means that the

on means that the respondent

y

16Price

Quality

Purity

Packaging

Availability


27/62

uct

cle


28/62

ity.

r


29/62

MANINAGAR = 50


TYPE NUMBER

Coconut 26

Amla 10

Homemad 10

Ayurvedic 2

Almond 2

TOTAL 50


BRANDS NUMBER

Parachute 22

Dabur 9

Shanti Aml 1

Brahmi Am 1

Nihar 1

Bajaj 2

Hiar & Car 1

Catheridin 2Others 11

TOTAL 50

NOTE: Here Other Oil contains Homemede Oil & Ayurvedic Oil.


BRANDS NUMBER

Malabar 12

Kamani 8

Parachute 50

Cocoraj 16

Nihar 35

Others 7

26

10 102

05

1015202530

Type

Type of hair oil usin

22

91 1 1

05

10152025

Parach

ute

Da

bur

ShantiA

mla

BrahmiA

mla

N

ihar

Brands

Hair Oil

128

50

35

7

Awareness Of Bran


30/62

NOTE : Here Other Oil Contains Vatika, Shalimar Brands


Here all the 50 respondents of Ghodasar has heard about Parachute Oil.


SOURCE NUMBER

Advertisem 43

Friends 4

Relatives 2

Others 1


STATUS NUMBER

Using 28

Not Used 22


REASONSNUMBER


Economica 1

Less Stick 2

16

43

42

1

Source Of Knowing parachute

Advertisem

Friends

Relatives

Others

0

20

40

Using NotUsed

2822

Status

No Of respondents Using Parachu

NU

145

12

Reasons For Using

Quality

Tradition

Economical

Less Sticky


31/62


REASONSNUMBER

Costly 6


Here the respondents by giving QUALITY as the reason for not using want

parachute oil causes Dandruff and hair Loss



Price 3 0 5 15 8

Quality 1 0 3 10 15

Purity 0 2 2 13 13








6

313

Reasons for Not Using

Costly

Quality

Tradition

3 1 0 0 00 0 2 0 05 3 2 0 0

1510

13 118

15 13

19

05

10152025

Price Quality Purity Packaging Availa

Dimensions

Ranks of Dimensions


32/62

FACTORS NUMBER

Att Schem 2

Price Redu 6

Extra qty 6Buy 1get 1 2


RECOGNI NUMBER

Blue Bottle 1

Branded P 49


GENDER NUMBER

Male 5Female 45


AGE NUMBER

11 to 20 1

21 to 30 15

31 to 40 16

41 to 50 14

51 to 60 2

60 & abov 2TOTAL 50


0 5 10

Att SchemesPrice Reduction

Extra qty

Buy 1get 1

26

6

2

Fac

tors

Motivational factors

NUMB

1

49

Recognition byRespondents

Blue Bottle

BrandedProduct

1

15

16

14

2

2

Age ofRespondents

11 to 20

21 to 30

31 to 40

41 to 50

51 to 60

60 & above


33/62

VEHICLE NUMBER

Luna 0

Motor Cycl 26

Scooter 20

4 Wheeler 24

Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R

0

26

20

24

Cars withRespondents

Luna

Motor Cycle

Scooter

4 Wheeler


34/62

2NUMBER

2 1 211

B

ajaj

Hiar&C

are

Catheridine

Oth

ers

Brands

NUMBER

s

Malabar

Kamani

Parachute

Cocoraj


35/62

Others

ents

te

BER

l


36/62

s to point out that the use

iven the ranks by keeping

nsions means that the

on means that the respondent

11

20

bility

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5


37/62

R


38/62


39/62

Gomtipur 28

1 Type of hair oil they stock:

TYPE NUMBERCoconut O 27

Almond Oil 19

Amla Oil 27

Mustard Oi 12

2 Coconut hair oil Brands:

BRANDS NUMBERMalabar 8

Kamani 9

Parachute 24

Cocoraj 2

Nihar 14

Other 18

NOTE Here other contains Dabur Anmol, Cocopure, Vatika, kishti, himtaj, h

3 Most selling Brand:

BRANDS NUMBER

Malabar 5

Parachute 13

Kamani 10

Nihar 2

Others 3

Note: here Other includes Kishti, Dabur Amla & Vatika each.

4 24 retailers out of 40 retailers surveyed stock Parachute Oil.

5 The main reason according to the retailers for stocking Parachute Oil was

23 retailers voted for the same reason.

6 Costly and Salespeople not approaching were the two reasons given by th

27

19

27

12

Hair Oil Stock

Coconut

Almond

Amla Oil

Mustard

89

24

2

14

18

Coconut HairOil Stock

5

1310

2 3

Most selling Brand

Malab

Parac

Kama

Nihar

Others


40/62

7 Reordering Level for parachute Oil:

PERIOD NUMBER

Weekly 6

15 Days 10Monthly 5

Uncertain 3

8 Ranking the Coconut Hair oil Brands:

BRANDS RANK 1 RANK 2 RANK 3 RANK 4 RANK 5Parachute 18 7 0 0 0

Malabar 5 1 1 2 0

Nihar 1 6 5 0 0

Kamani 3 3 1 0 0

Cocoraj 0 0 0 0 0

9(a) Best Brand in Price:

BRANDS NUMBER

Parachute 12

Kamani 6Nihar 2

Malabar 6

Kishti 2

9(b) Parachute Oil was again voted the most for best brand in Quality.

6

10

5

3

0 5 10

Weekly

15 Days

Monthly

Uncertain

Period

Reordering Level

18

5

13

7

1

63

0 1

5

102

005

101520

Parachute Malabar Nihar Kaman

Brands

Ranks for Coconut Oil Brands

12

62

6

2

Best Brands in price

Parach

Kaman

Nihar

Malab

Kishti


41/62

10 Brand given by the retailer if name of oil is not specified by the customer:

Brands Number

Parachute 12

Malabar 6

Kamani 7Kishti 3

Nihar 1

11 Major Role of offer:

RESPONS NUMBER

Yes 24No 4

12 Salespeople regularly visiting:

RESPONS NUMBER

Yes 19

No 9

12

6

7

3 1

Push Factor

Parachute

Malabar

Kamani

Kishti

Nihar

19

9

Salespeopleapproaching

Yes

No


42/62

air & Care, navratna Oils.

Customer Demand. All the

e 2 retailers for not stocking Parachute Oil.

Oil

Oil

l

Oil

Malabar

Kamani

Parachute

Cocoraj

Nihar

Other

ar

ute

i


43/62

15

NUMBER

0

i

RANK 1

RANK 2RANK 3

RANK 4

ute

i

r


44/62


45/62

RETAILERS

GHODASAR=40


TYPE NUMBER

Coconut O 40

Almond Oil 31

Amla Oil 39

Mustard Oi 23

Others 16

NOTE Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh K


BRANDS NUMBER

Malabar 12

Kamani 12

Parachute 38

Cocoraj 11

Nihar 19

Other 10

NOTE Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.


BRANDS NUMBER

Malabar 2

Parachute 26

Dabur Vati 2Dabur Aml 2

Nihar 1

Cocoraj 2

40

3139

23

16

Type of Hair Oil Stocking

Coconut Oil

Almond Oil

Amla Oil

Mustard Oil

Others

12

12

3811

19

10

Coconut Hair Oil Brands

MalabarKamaniParachuteCocorajNiharOther

2

26

2 2 1

0

51015202530

Malabar

Parachute

DaburVatika

DaburAmla

Nihar

Brnads

Most selling Brand


46/62




6 Costly and Salespeople not approaching were the two reasons given by th


PERIOD NUMBER

Weekly 14

15 Days 15

Monthly 6

Uncertain 3


BRANDS RANK 1 RANK 2 RANK 3 RANK 4 RANK 5

Parachute 32 5 0 0 0

Malabar 2 7 5 2 0

Nihar 2 7 4 3 3

Cocoraj 2 3 2 2 3

Kamani 2 4 6 2 3


BRANDS NUMBER

Parachute 30

14

15

6

3

0 10

Weekly

15 Days

Monthly

Uncertain

Period

Reordering Level

32

2 2 2 25 7 7 3 4

05 4 20 2

3 20 03 3

05

101520253035

Parachute Malabar Nihar Cocoraj Ka

Brands

Ranking the brands

Best Brand in Price


47/62

Kamani 4

Cocoraj 3



Parachute is the Brand given by the retailer if the customer does not speci

he/she wants.27 retailers voted for Parachute Oil.


RESPONS NUMBERYes 31

No 6

Cant say 3


RESPONS NUMBER

Yes 33

No 7

30

4 3P

K

C

31

63

Role of offers

Yes

No

Cant say

33

7

Regular visit

Yes

No


48/62

ala, Keokarpine etc

ocora

NUMBER


49/62


e 2 retailers for not stocking Parachute Oil.

20

NUMBER

6 2 3

mani

RANK 1

RANK 2

RANK 3

RANK 4

RANK 5


50/62

y the Brand of Coconut Oil

arachute

amani

ocoraj


51/62

Isanpur = 40


TYPE NUMBER

Coconut O 40

Almond Oil 36

Amla Oil 40

Mustard Oi 30

Others 20



BRANDS NUMBER

Malabar 12

Kamani 20

Parachute 38

Cocoraj 17

Nihar 17

Other 22



BRANDS NUMBER

Kishti 1

Parachute 28

kamani 5

Cocoraj 5


40

3640

30

20

Hair oil Stocking

1220

3817

17

22

Coconut Oil Stocks

1

28

5

5

Most seeling Brand

Kisht

Para

kam

Coc


52/62



6 Less Margin is the only reason for the retailer not to stock Parachute Oil.


PERIOD NUMBER

Weekly 18

15 Days 14

Monthly 6

Uncertain 1




Malabar 1 6 4 3 2

Nihar 0 5 6 2 2

Cocoraj 3 6 4 2 2

Kamani 5 4 6 1 1


BRANDS NUMBER

Parachute 19

Kamani 9

Cocoraj 6

14

6

1

0 10

Weekly

15 Days

Monthly

Uncertain

Periods

Reordering level

29

1 03 5

8 6 5 6 42 46 4 6

03 2 2 10 2 2 2 1

05

101520253035

Parachute Malabar Nihar Cocoraj Kamani

Brands

Ranking the brands

19

62

Best Brand in Price


53/62

Nihar 2




He/she wants.20 retailers voted for Parachute Oil.


RESPONS NUMBER

Yes 30

No 10


RESPONS NUMBER

Yes 35

No 3

35

3

Regularity of Sales People

Yes

No

9

30

10

Role of offer

Yes

No


54/62

ala, Keokarpine etc

oconut Oil

lmond Oil

mla Oil

Mustard Oil

thers

Malabar

Kamani

Parachute

Cocoraj

Nihar

Other

ti

chute

ni

raj


55/62


18

20

NUMBER

RANK 1

RANK 2

RANK 3

RANK 4

RANK 5

Parachute

Kamani

Cocora


56/62


Nihar


57/62

Maninagar = 40


TYPE NUMBERCoconut O 40

Almond Oil 29

Amla Oil 33

Mustard Oi 20

Others 18



BRANDS NUMBER

Malabar 15

Kamani 16

Parachute 39

Cocoraj 10

Nihar 14

Other 6



BRANDS NUMBER

Nihar 2

Parachute 36

kamani 1

Cocoraj 1




40

2933

20

18

Hair Oil Stock

Coconut Oil

Almond Oil

Amla Oil

Mustard Oil

Others

15

1639

10

146

Coconut Oil Brands

2

36

11

Most selling Brand


58/62

6 Salespeople not approaching is the only reason for the retailer not to stoc


PERIOD NUMBERWeekly 19

15 Days 8

Monthly 10

Uncertain 2




Malabar 0 4 6 1 3

Nihar 1 12 4 2 0

Cocoraj 2 2 0 3 5

Kamani 2 2 3 4 3


BRANDS NUMBER

Parachute 20

Kamani 4

Cocoraj 3

Nihar 5

8

10

2

0 10

Weekly

15 Days

Monthly

Uncertain

Periods

Reordering level

33

0 1 2 23 4

12

2 226 4

031 1 2 30

30

5

05

101520253035

Parachute Malabar Nihar Cocoraj Kama

Brands

Ranking the brands

204

3

5

Best brand in Price

Para

Kam

Coco

Niha


59/62




he/she wants.22 retailers voted for Parachute Oil.


RESPONS NUMBER

Yes 32

No 8


RESPONS NUMBER

Yes 35

No 5

32

8

Roles Of offers

Yes

No

35

5

Regularity of Sales People

Yes

No


60/62

ala, Keokarpine etc


Malabar

Kamani

Parachute

Cocoraj

Nihar

Other

Nihar

Parachute

kamani

Cocoraj


61/62

Parachute Oil.

19

20

NUMBER

3

ni

RANK 1

RANK 2

RANK 3

RANK 4

RANK 5

chute

ani

raj

r


62/62


marico analysis

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