marie biscuit ppt
TRANSCRIPT
Subject- Research methods in businessTopic-Marie biscuit
Index
• What is Marie biscuit ?• Manufacturers• Manufacturers in India• Live research • Conclusion (Future aspects)• Bibliography
What is Marie biscuit ?
• Place of origin -England• Creator(s) -Peek Freans• Type -Biscuit• Main ingredient(s) -Wheat flour, sugar,
vegetable oil, vanilla
Britannia Industries Ltd.• History In 1892 to be precise, a biscuit company was started in a nondescript
house in Calcutta (now Kolkata) with an initial investment of Rs. 295.
• Productiona) Ingredientsb) Packaging
• Pricing• Advertisement
Britannia Industries Ltd.
• Unique selling proposition (USP)• Marketing strategies
Britannia Industries Ltd.
VIDEO OF
Parle Marie
• History• Productiona) Ingredientsb) Packaging• Pricing• Advertisement• Unique selling proposition (USP)• Marketing strategies
VIDEO OF
ITC Marie light
• History• Productiona) Ingredientsb) Packaging• Pricing• Advertisement• Unique selling proposition (USP)• Marketing strategies
VIDEO OF
Conclusion
Bibliography
• http://en.wikipedia.org/wiki/Marie_biscuit• http://bonnfoodindustries.tradeindia.com/ma
rie-1043669.html
• http://www.parleproducts.com/ • http://www.britannia.co.in/• http://www.itcportal.com/businesses/fmcg/fo
ods/sunfeast.aspx