marie butson, asos
DESCRIPTION
NYC BAPI 2011 Speaker PresentationTRANSCRIPT
BAPI 25th October 2011
Marie Hamblin
Welcome to ASOS…..discover fashion online
• Global online fashion retailer. No.1 online fashion retailer in the UK.
• Womenswear, menswear, footwear, accessories, jewellery and beauty.
• Globally growing at 142% YoY.
• Revenues in excess of $500 million.
• 3rd most visited apparel site in the world (Daily Visits , Apparel Category, Comscore)
UK Shop to Global Fashion Destination
From a transactional commoditised relationship...
...to a community of committed fans
From an online shop...
...to genuine fashion destination
ASOS Customer Experience Today
ASOS.com
Mobile
Marketplace Fashion Finder
ASOS.com
Marketplace Fashion Finder
Future Customer Experience
• Customer • Brand • Community • Social • Interac=ve • Mobile • Localisa=on
API For our Mobile Apps
• The API powers our ipad/iphone APP (s).
• Our API offers; – a full Product catalogue – Add to Shopping Basket Our API offers;
• 270,000 downloads • No. 1 in the itunes
lifestyle charts
Going Public with the API
• We’ve got a lot of assets • Rich and interesting data
sets • An audience hungry for
new ways of cutting that data
• Satisfy our customer demand.
Assets in context
Some numbers...
ASOS.com
Marketplace Fashion Finder
Future Customer Experience PUBLIC API
PUBLIC API
Future Extensions to the Public API
ASOS
Products
Shopping Basket
Buyers Sellers
Search
Ou<it Building
Checkout
Ra>ngs Likes Loves
Global Outreach
Marie Hamblin - API Product Manager [email protected]
linkedin.com/in/mariehamblin ASOSMarie
Thank you Questions
Request an API Key developer.asos.com or ASOS_Dev