(Mantra of US Military Academy at West Point)

In last month’s issue, MHC’s Managing Director, Vincent Erenst, introduced the Marine Harvest vision of Leading the Blue

Revolution. This is a follow-up from that introduction with a focus on being first movers in technology development and fish husbandry.

Leading the Blue Revolution is more than just a well-fitting blue T-shirt. From a global perspective it means that Marine Harvest aims to be #1 in the areas of feed, fish production, and delivery of product to the customer.

For Marine Harvest Canada this means being #1 across North America in fish performance and quality as well as our ability to deal with whatever our natural environment has to throw at us while preserving the environment itself. This can require substantial innovation, and innovation in itself is often difficult to develop, tough to communicate, and even tougher to implement. However, it must develop nonetheless and develop with a sense of urgency if we are to be first movers.

Innovation and technology are not meant to form the basis of an organization such as ours, but they can be used to significantly

advance the performance of our business. This can be through our own innovation or often through the effective use of technology or innovative solutions developed by others.

Some examples of where we have already been first movers through innovations made by ourselves and others are:

Smolt quality: smolt status testing, Supersmolt technology, recirculation technology, and fresh water broodstock.

Fish husbandry and performance: Law of The Farm philosophy, net washing technology, behavioural feeding, net design, predator prevention and weighting systems, and plankton mitigation systems.

Quality: Kudoa avoidance planning, passive grading, and LED light technology.

So what will we tackle in the future, why will we do it, and how will we do it?

In the short term, we will focus on perfecting predator prevention and bloom avoidance systems, complete elimination of copper nets, followed very closely by more effective sea lice removal. The medium term goals could be dominated by developing a semi-rigid to rigid net system that remains in place throughout the life of the system. Longer term we could see zero antibiotics, feed systems that require ultra-low energy inputs (that are quiet and cause zero damage to feed), and sites that are stocked with very

In this issueAdapt. Innovate. Overcome. . . . . . . . . . . . . . . . 1

The Global Salmon Initiative . . . . . . . . . . . . . . . 2

Sierra Club salmon farm tour . . . . . . . . . . . . . . 2

OrcaFest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Enjoying the pressure of the job . . . . . . . . . . . 3

Celebrating success . . . . . . . . . . . . . . . . . . . . . . . . 3

The Sterling Cup goes to… . . . . . . . . . . . . . . . . 4

Just a thought . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Anything for a good cause! . . . . . . . . . . . . . . . . 5

BC Salmon Farmers Association . . . . . . . . . . 5

Nick King and friends at Variety . . . . . . . . . . . 5

Brad “the biologist” returns to Miracle Beach Nature House . . . . . . . . . . . . . . 6

Final charity salmon barbeques this summer! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

RCMP Musical Ride . . . . . . . . . . . . . . . . . . . . . . . . 6

Please email comments, articles and ideas to Ian Roberts,

Communications Manager at ian.roberts@marineharvest.com

Comments about this Newsletter?

Adapt. Innovate. Overcome.

Did you Know?Salmon are one of the most efficient

farmed animals because they are cold blooded and don’t waste energy

heating their bodies.

Trivia time! The longest freshwater beach is in

Canada. Do you know where?Answer on Page 4

By James Gaskill,

Production Director

Wharfside September 2013

Continued on page 2

On August 15, 2013, CEOs of the global farmed salmon industry launched a major industry-led sustainability initiative. The Global Salmon Initiative (GSI) unites 15

global farmed salmon producers committed to greater industry cooperation and transparency, in order to achieve significant and continuous progress in industry sustainability. The initiative aims to make significant strides in providing a sustainable source of protein (farm-raised salmon) to feed a growing population.

“This is a game-changer. The salmon sector working together and embracing

sustainability is going to radically change aquaculture – and affect the food industry in a big way,” said Dr. Jason Clay, Senior Vice President of Market Transformation for World Wildlife Fund.

To read more about GSI, please visit Marine Harvest Canada’s news release dated August 15, 2013.

Brett Stricker was pleased to host members of the Sierra Club (USA) at his Swanson Island farm in August. The group was on a kayak tour of the area and had (coincidentally) enjoyed a meal of Marine Harvest Sterling salmon at Telegraph Cove

the night before, so they were pleased to learn more about how Brett and his staff raise salmon on the farm. The team leader said they’d love to come back and visit again next year.

large post-smolts, thus significantly reducing time in sea.

We will do this based on the belief that sea farming can always be better and that we will use innovation to make the growing of

salmon better than anyone has yet imagined it could be.

In order to Lead the Blue Revolution, I encourage us all to adapt to our reality,

innovate uncommon solutions, and overcome our fear of failure.

It’s worked for us so far – keep the good ideas coming.

The Global Salmon Initiative

Sierra Club salmon farm tour

2 MarineHarvestCanada.com

Adapt. Innovate. Overcome. Continued...

OrcaFestPort McNeill mayor, Gerry Furney, dropped by our barbeque at OrcaFest in August to say “hello”. The Marine Harvest BBQ raised over $1300 for the North Island food bank.

By Gina Forsyth

Almost 400 employees regularly depend on the skills Corey Fitzgerald brings to her position of Paymaster. She manages

the payroll for all Campbell River-based employees, including office staff as well as farm site staff, hatchery staff, and support positions. And this pressure is just fine with her.

“Getting paid right every two weeks is so important to people and that makes it important to me,” Corey says, adding that payroll “comes naturally”. Although the principles of payroll are the same regardless of the industry, Corey has needed to learn about the different jobs in order to understand how and why hours can vary from one pay period to the next.

Corey earned the designation “Certified Payroll Manager” from the Canadian Payroll Association in 2006. After completing her grade 12 at Timberline high school in 2000, Corey enrolled in business, administrative and accounting

courses at North Island College. Part of that experience included a full-time summer student position learning payroll at Catalyst, the former pulp and paper mill just north of town. When Catalyst closed their doors, Corey made the move to Safety Net Security where she did payroll for four years before joining Marine Harvest in 2012.

Corey grew up a Campbell “Riverite” and she has been married for a decade to Chad, who is also Campbell River born and raised. They both enjoy playing hockey and baseball and parent two adorable kids, Peyton and Parker. The family of four loves to play in the outdoors and go camping on weekends.

“I’m excited about using our new trailer for the first time this summer,” says Corey.

Staff in the Broughton area held a barbeque party in August to celebrate their excellent results. Campbell River office staff also joined the celebration which included a very competitive disc golf tournament! For more great photos, check out Marine Harvest Canada’s Facebook page.

Enjoying the pressure of the job

Celebrating success

3MarineHarvestCanada.com

Corey Fitzgerald, Paymaster

4 MarineHarvestCanada.com Answer: Wasaga Beach on Georgian Bay, Lake Huron, Ontario (14 km long).

The Sterling Cup goes to…Congratulations to the staff at Okisollo for achieving the best Economic Feed Conversion Ratio (EFCR) for the 2011 year class. Daryl, Doug, Rocky, John and Steve (missing from photo is Dave and Randy) were congratulated by other staff members at a party held in the area last month. For more great photos, check out Marine Harvest Canada’s Facebook.

Just a thoughtBy Kristian Fletcher, Health & Safety Representative

So this time of the year is probably the most hectic of all. We have BBQ’s, lake trips, camping, and for those far more courageous than myself, maybe even some windsurfing or rock climbing. As a reminder to all staff and your families, please do your best at owning your 50% while we all enjoy our summer. Whether you are doing yard work, enjoying the outdoors or summer parties, don’t forget that injuries can happen at any time if we are not “Aware” of our surroundings. Here’s a thought: if you are taking road trips or going camping or activities of that nature, it’s always a good idea to pack a first aid kit, some extra food and

water, and some form of communication. I know there are a lot of places we all go in the summer (especially on the North Island) where there is no cell service. That being said, I decided that the best way to ensure that I had some form of communication would be to pack a handheld VHF Radio. When in doubt, being able to get a hold of the Coast Guard to relay emergency calls is a great back up plan. Remember “Plan A” is great, but having a “Plan B” or even “C” can be the difference between an emergency and a situation.It may also be prudent of me - and optimistic

that we enjoy a sunny September - to point out that while we may enjoy a few beers (or soda pop for that matter) on hot afternoons to cool down, it isn’t hydrating you. As a first aid attendant

for most of my life, the #1 issue I typically deal with in the summer months is dehydration. There are lots of sports drinks, flavored waters and vitamin waters, but at the end of the day you just can’t beat good old fashioned H20. Just remember to drink lots and lots of water every day, and even more when you are physically exerting yourself during activities, or are outside in the elements.Stay safe, and stay hydrated!!!

5MarineHarvestCanada.com

I am writing to thank Marine Harvest for the rich experience my daughter and I had last month while visiting North Vancouver Island from Toronto, Ontario.

Marine Harvest’s Jacques Gaudet provided us with a day to remember touring a salmon farm and enjoying the region’s ocean wildlife. Our trip started with Jacques’ informative safety orientation which assured us we were in good hands. Throughout the trip we learned of the challenges of the tides, currents and rocks in ocean navigation. Jacques also shared his knowledge of natural features and history of the area.  His many anecdotal stories enriched our experience.We were warmly received at the salmon farm we visited. Employees provided us with an informative tour and showed genuine interest in our questions. It was fascinating to see how fish farmers live.  I was particularly impressed by the focus the company places on

occupational safety and ergonomically correct procedures.  Overall, having toured first hand, we have increased confidence in buying and eating farm-raised salmon from British Columbia.Natural highlights of this trip were never-ending, including sightings of white-sided dolphins, Dall porpoises, seals, an eagle paddling in the water to shore, a herring ball, humpback whales and orcas.  It was the highlight of our visit to Vancouver Island and will be a memory to share with friends and family back east for years to come!With Gratitude,Marcia and Janis Norwood

Gaudet Reality Tour a big hit

Marcia, Janis and Wendy enjoyed their day with Jacques

Anything for a good cause! Joe Johnson, Gerry Burry, Brett Stricker, Ian Roberts, Darryl (Special Olympian) and Clare Backman hammed it up for the Howie Meeker Golf Classic in support of BC Special Olympics.

The BC Salmon Farmers Association was proud to again host the “salmon farm” at the Kidz Discovery Farm at the Pacific National Exhibition in Vancouver. Alice and Andrew (with help from BCSFA volunteer Lori Walton) had a blast harvesting a salmon and taking it to market along with other agricultural products grown in BC!

Nick King and friends at Variety, The Children’s Charity barbeque fundraiser.

“Thanks Marine Harvest! We had a very successful barbeque on Saturday serving ~ 150 people and raising $1209.75 for Variety, The Children’s Charity. It was a fun filled couple of hours with the weather holding off and great comments about the tasty salmon. Congratulations to the people who won prizes and thanks to all who donated, especially Tyee Chevrolet, MHC & the Campbell River Mirror.” – Roger King

bit.ly/MHCanadatwitter.com/MHCanada facebook.com/MHCanada

6 MarineHarvestCanada.com

Brad “the biologist” returns to Miracle Beach Nature House

For the 3rd summer, MHC’s Brad Boyce shared his fishy knowledge with dozens of

kids at the Miracle Beach Nature House. The kids were eager to dissect a salmon (donated by MHC) and to learn about its unique characteristics.

“I just wanted to forward a very sincere thank you to all of you and your staff for providing fish, food and drink, and a very friendly and knowledgeable biologist for our educational night of learning about how to be a fish biologist at Miracle Beach Nature House! The night was a massive success; children to seniors took part in learning about salmon

anatomy. The comment cards were plentiful all indicating appreciation for such an event. I really can’t thank you enough!

I am so very appreciative of your continued support in providing quality programming for our community.”

Thank You!

April Lowey, BSc, Naturalist

Miracle Beach Nature House

Kathy and Tina prepped for the RCMP Musical Ride barbeque in Port Hardy. Almost $2000 was raised for the local hospital.

RCMP Musical Ride in Port Hardy, BC

Join us in September for our final charity salmon barbeques this summer!

St Joseph’s Hospital Foundation / Y.A.N.A. 30-Mar-13 Vanier Centre, Courtenay 3-4pm

Rotary Club of Strathcona Sunrise 28-Apr-13 Marine Park, Comox 11am-5pm

Relay for Life, Canadian Cancer Society 25-May-13 PHSS, Port Hardy 6-8pm

CR Head Injury Support Society 29-May-13 Spirit Square, Campbell River 4-6pm

Beaver Lodge Lands Trust Committee 1-Jun-13 North Island College, CR 11am-1pm

Relay for Life, Canadian Cancer Society 8-Jun-13 Vanier School, Courtenay 4pm

Comox Valley Kennel Club 9-Jun-13 Pacific Playgrounds, Black Creek 5-7pm

Campbell River Twinning Society 15-Jun-13 Spirit Square, CR 12-2pm

CR and North Island Transition Society 23-Jun-13 Nunns Creek Park, CR 4:30-7:30pm

Campbell River Dragon Boat Society 29-Jun-13 Dick Murphy Park, CR 12-1:30pm

BC Professional Firefighters Burn Fund 1-Jul-13 Robert Ostler Park, CR 1-3pm

Campbell River Salmon Kings 6-Jul-13 Centennial Pool, CR 5:30-8pm

Port Hardy Rotary / Hospital Foundation 7-Aug-13 Storries Beach, Port Hardy 4-8pm

Port McNeill Orca Fest / Harvest Food Bank 17-Aug-13 Port McNeill 12-4pm

Variety, the Children’s Charity 24-Aug-13 Tyee Chevrolet, CR 12-4pm

Volunteer Campbell River 7-Sep-13 Spirit Square, CR 11:30-2pm

SPCA Paws for a Cause 8-Sep-13 Nunns Creek Park, CR 12-2pm

Black Creek Community Association 13-Sep-13 Black Creek 6-8pm

Greenways Land Trust 21-Sep-13 Spirit Square, CR 11:30am-1:30pm

Tour de Rock, Port Hardy 22-Sep-13 Recreation Centre, Port Hardy 12-1:15pm

Courtenay Lawn Bowling Club 28-Sep-13 Bill Moore Park, Courtenay 12-2pm

Done!

Done!Done!Done!Done!Done!Done!Done!Done!

Done!Done!

Done!

Done!Done!Done!

Claire, Emma, Liam and Lucy dissect a salmon