mario garcia - two-speed storytelling
DESCRIPTION
19th World Editors Forum and 64th World Newspaper CongressTRANSCRIPT
STORYTELLING IN THE AGE OF THE TABLET: LESSONS
WE’VE LEARNED
WAN IFRA, SEPT. 4Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 1:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 1:
It’s a multi platform world, with networked platforms, not islands.
The media quartet
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
We lean forward to smaller screens We lean back with larger screens
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 2:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 2:
It’s a new definition for news
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Any accurate fact that will interest a large number of readers, and, of two stories, the accurate one that interests the greater number of people is the better one.....
1917
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
2012Anything you know now that you did not know 15 minutes ago....or15 seconds ago
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
+ + = NEWS
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
IT’S STORYTELLING AS THE PROTAGONIST IN A WORLD OF NETWORKED PLATFORMS
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 3:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 3:
There is a place for print as a lean-backplatform
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Three that do it right--- and why!
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Un nuevo concepto: La información se organiza en Debes Saber, Debes Hacer y Debes Leer.
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET Three sections better than six....
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET The Mobilista project: a workshop start
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET One common look across platforms
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 4:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 4:
Designing for the tablet: design forthe brain, the eye and the finger
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 4:
Designing for the tablet: design forthe brain, the eye and the finger
The importance of those pop ups
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Keep the finger happy and busy!
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Creating the right content flow......
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Those first 10 seconds, how users approach news apps
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Those first 10 seconds, how users approach news apps
The Flipboard navigator
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Those first 10 seconds, how users approach news apps
The Flipboard navigator
Swiping versus scrolling
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 6:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 6:
Landscape mode more popular thanvertical
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Photo galleries and videos preferred!
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
The tablet is a lean back platform: studythe behavior of tablet users
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Data from: www.readitlater.com
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Data from: www.readitlater.com
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
News apps and variety
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
News apps and variety
Considering the curated edition
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
The e paper app
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
The e paper with updates
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
The curated edition
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Tablets and the long narrative
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Tablets and the long narrative
Deep immersion, high resolution images, long form journalism and storytelling in a digital format
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
The advertising suite
Not so much selling the product, butcreating an image of it throughstorytelling
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
The economics of the tablet
Sunday, September 2, 12
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 10:
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 10:
The tablet is here to stay: if you don’thave a “tablet presence” , start soon
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.
STORYTELLING
IN THE AGE OF
THE TABLET
The appeal of tablets extends through a variety of age groups from young children to the over 75+ set
Sunday, September 2, 12
There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.
STORYTELLING
IN THE AGE OF
THE TABLET
The appeal of tablets extends through a variety of age groups from young children to the over 75+ set
Revenue: a combination of aggressive, effectiveadvertising, and subscriptions
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLETUsers are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLETUsers are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.
The Paywall---a la New York Times, FT
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLETUsers are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.
The Paywall---a la New York Times, FT
The Metered Paywall---a la The Economist--includes “freemium” frequent users pay, casual users get some content free, which attractsadvertisers
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Single copy sales---almost all newspaper apps are available for single copy purchase.
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Single copy sales---almost all newspaper apps are available for single copy purchase.
Synchronize editorial/commercial content---food coverage/supermarket advertising; sports/events
Sunday, September 2, 12
STORYTELLING
IN THE AGE OF
THE TABLET
Single copy sales---almost all newspaper apps are available for single copy purchase.
Synchronize editorial/commercial content---food coverage/supermarket advertising; sports/events
Revive old content in tablet format---100 years of sports in Your Country, or fashion, politics, recipes
Sunday, September 2, 12
comingsoon.ipaddesignlab.com
COMING VERY SOON
Sunday, September 2, 12
Sunday, September 2, 12
Sunday, September 2, 12
Sunday, September 2, 12
@DrMarioRGarciawww.garciamedia.com
Sunday, September 2, 12