Access Sport

Unlocking the power of community sports clubs

Our three core programmes

Ignite disability inclusion

Equipping clubs to welcome disabled young people

BMX Legacy Programme

Building new tracks and clubs to encourage young people into cycling

Better Futures social inclusion

Enabling community sports clubs to welcome excluded young people

15 London Boroughs to date

33 borough & new cities vision

2016 onwards backed by Sport

England, TFL, British Cycling

30% females; 58% BME

(2014 – 16)

30% inactives

(2014 – 16)

10 new clubs; 7 new tracks

Meeting a need, energising youth &

disability cycling14,000 participants

New competitions

LYG – 23 boroughs

Schools; clubs

Shanaze ReadeTriple BMX World Champion & Access Sport Ambassador

BMX Legacy Programme

The need - Energising Youth CyclingSport England Active People Survey

• Participation by youngest age group on a steady long term downward trend

• 40,000 less 16-25yr olds doing any form of cycling since 2006• “Cycling boom” driven by white males aged 35+• Cycling has a unique ability to contribute – sport, inactivity,

health, active travel / transport, recreation, environment, sport for social change

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Oct '06 Oct '08 Oct '09 Oct '10 Oct '11 Oct '12 Oct '13 Apr '14

The need - Active People Survey shows cycling is in decline amongst disadvantaged and hard to reach groups

2005/06 (APS1) 2013/14 (APS8)

Whole population (16+) 7.95% UP 8.33%

Male 10.60% UP 11.60%

Higher social grades - NS SEC 1-4 8.88% UP 9.60%

White British 8.17% UP 9.07%

Female 5.43% DOWN 5.23%

16 - 25 11.40% DOWN 10.20%

Lower Social Grades - NS SEC 5-8 6.25% DOWN 5.77%

Black and Minority Ethnic Groups 6.49% DOWN 5.09%

What have the key success factors been?

Success Factor #1:

Taking an holistic view

Roadshows Outreach Facilities Looking beyond BMX

Community clubs

CompetitionsSkills

development

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#2

Challenging assumptions

BMX is for disabled people

BMX does encourage everyday cycling

“I was amazed to find that the engagement, and their enjoyment of BMX, led to the bike racks occupancy rise from zero to 17 in a week.”Tower Hamlets Active Travel Officer

“BMXing is adventurous and challenging. We all cycle from the school to the BMX track. The ride gets us out of the classroom and gives our students confidence to cycle around their community”Central Foundation School

“BMX is perfect for the schools with a very diverse group of students. It will engage those that struggle to engage with the usual cycling offer”Sustrans Bike It Officer

Non-cyclist to cyclist

Teaching Bikeability

Cycling from the school to

track

Led rides, on-road training

Using existing cycling network

Creating new ride leaders &

cycling instructors

#3:

An intensive, place-based approach

Sweating the community assets

Building community clubs & tracks that are:

• Maximising the use of facilities & equipment

• Maximising the use of coaches and volunteers

• Locally owned and volunteer-led

• Truly inclusive

• Sustainable

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On-going feedback Loops

•Focus groups, questionnaires, interviews

•Local & peer champions

•Gatekeepers

•User input into design, sessions, incentives

•Learning curve

Targeting & taking it to them

•Mobile unit,

•Films

•Ambassadors

•Outreach & pop-up

•Roadshows

•Satellite clubs

•Schools, community centres, parks, Unis, colleges. Workplaces, shopping centres

Local & peer champions, promotion

•Building on social inclusion pilot methodology

•Spreading word of mouth

•Social media

•Incentives

•Partners & gatekeepers

•Expert input

Building motivation & over-coming barriers

•Low cost

•Attractive

•Accessible

•Local

•At right time

Understanding individual journeys

•Tracking

•Expert partnerships with Universities, Sport England, TfL, Public Health, Behaviour Change

•Insight

Listening, understanding & empowering

#4:

Creating win-win partnerships, especially at

local level

National Regional Local

• Schools

• Disabled people’s

organisations

• SEN schools

• Pupil referral Units

• Youth clubs

• Community centres

• Workplaces

• Police

#5:

Sustainability from the outset

Self-empowering networks

• Sustainable new model clubs

• Community facilities

• Coaches

• Volunteers

• Ambassadors

• Satellites

• Competitions

• Forums

• Website & social media20

In conclusion…

Agendas Measures Outputs Leverage

1. Equality, diversity, inclusion

%s of BME, disabled, inactives, female, deprivation index

60% BME etc., % inactives, 30% female, 30% inactives, participants from top 20% IMD

Alli.e. local & central government,corporates & philanthropists

2. Physical health & active travel

% regulars, cyclists, depth of behaviour change

Number participants, % Regulars, cyclists, inactives, attitude and behaviour change

Local authorities, Department for Transport, Public Health

3. Mental health & well-being

Improved scores on NPC style survey and feedback

Improved well-being Local authorities, Public Health

4. Community cohesion, pride, resources

Users of facility, awareness level, perception, numbers of volunteers, champion, etc.

New facility, new club, new volunteers, new community champions, new local partnerships, youth opportunities

Local authorities, Department for Communities and Local Government, Housing Associations

5. Economic opportunities, employability, youth development

Number young leaders, qualifications, attainment at school, engagement at clubs

Educational attendance, attainment, Volunteering, Leadership qualifications, bike mechanics training, CV workshops

Local authorities, Housing association, Department for Education, Work and Pensions, Cabinet Office, Business, Innovation and Skills, Corporates, Philanthropic

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Multiple social outcomes and leverage

Leverage in phase 2 of the BMX Programme Sport

Disability & inclusion

Active Travel

Public health

Community development (Section 106,Housing associations)

Education (Schools, FE)

Youth development (e.g. NEET to EET)

Competitions & community events

Private (e.g. corporate team building,Stags) 24