TITLE SLIDE

Tourism & Festivals

A Statistical Overview

Mark O’Boyle

Research OfficerFáilte Ireland

Trends in tourismOverseasDomestic

Expectations for future

Role of festivals within tourism

Overview

Overseas Visitors

6,266

5,865

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 p)

Overseas Tourism Performance (000s) 2000-2010(p)

CSO/NITB/Fáilte Ireland

7,739

3,428

2,706

1,436

1,985

1,055 853

261 322

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p)

Britain Mainland Europe North America Other Areas

Overseas Tourism Performance (000s) 2000-2010(p)

CSO/NITB/Fáilte Ireland

2,562

1,9321,785

1,513

752640

210 240

2007 2008 2009 2010 2011Britain Mainland Europe N.America Other Areas

Overseas Performance January-August (000s) 2007-2011

CSO/NITB/Fáilte Ireland

Domestic Trips (mns) 2000-2010 (p)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p)

5.56.3 6.5 6.7 7.0 7.2 7.3

7.9 8.3 8.38.0

CSO/Fáilte Ireland

Business Sentiment Index 2007-2011

Base: Accommodation Providers (weighted to available bedspace) Source: Fáilte Ireland Tourism Barometers

2007 2008 2009 2010 2011

45%

14% 15%28%

39%

24%

18% 11%

25%

31%

31%

68% 74%

47%30%

Up Same Down

(Base: All Tourism Businesses)

2012 and Beyond

Source: Fáilte Ireland

2009 2010 2011 2012 2013 2014 2015Out of State Visitors* 7,219 6,400 6,800 7,100 7,300 7,600 7,900

Foreign Exchange Revenue 3,879 3,500 3,800 4,000 4,200 4,500 4,700

Domestic Trips 8,340 8,300 8,200 8,100 8,200 8,300 8,400

Domestic Revenue 1,389 1,300 1,300 1,300 1,400 1,500 1,500

Total Visitors 15,559 14,700 15,000 15,200 15,500 15,900 16,300

Total Tourism Earnings 5,268 4,800 5,100 5,300 5,600 6,000 6,200

Our broad estimates for future growth (from February)….

…obviously subject to change (especially after the last two weeks!)

Role of Festivals Overseas Visitors

Festivals Tourism 2010

Britain; 75000;

30%

M Europe; 101000; 40%

N Amer-ica;

64000; 25%

O Areas; 12000; 5%

252,000 overseas holidaymakers

Germany, 28,000 , 11%France, 18,000, 7%

Italy, 13,000, 5%

CSO/NITB/Fáilte Ireland

Type of Festival %

Music 53

Arts 28Heritage 17

Sport 3

Food 3

Garden 1

Agricultural 1

Educational <0.5

Other 5

Types of Festivals Attended(%)

Source: Survey of Overseas Travellers 2010

(Base: All Festival-Goers)

• Bemused reaction to image,• Festivals/events can be

considered:– A problem (no hotels/more

expensive).– Busy streets/restaurants.

• Like to “stumble across” a festival• Younger age groups more likely to

engage in ‘busier’ festivals and recognise potential bonus;

• Empty Nesters prefer more sedate version (heritage/literary festival).

• Appears more likely to influence where to go (or avoid) in Ireland, than choice of Ireland itself.

British Opinions on Festivals

We showed British consumers a picture of an Irish festival/event

Behaviour & Attitudes/Fáilte Ireland

Festivals provide a very real tourism boost

Influenced to visit

Very/fairly satisfied*

Likely to revisit festival

Would recommend

71%

87%

80%

93%

% Overseas/non-local visitors

Source: Fáilte Ireland combined survey of selected festivals 2010 *Includes local attendees.

Role of Festivals

Domestic Market

Proportion of Festival-Goers

Local Area; 51%Elsewhere in Ireland;

29%

Overseas; 20%

(Base: All Festival Attendees)

Based on research conducted at 20 festivals in 2010..

Fitzpatrick’s Associates/Fáilte Ireland

Yes40%

No60%

Festival attendance(Base: All Adults Aged 18+ - 1,002)

4 in 10 claim to attend festivals in Ireland.

Festivals Definition Provided to Respondents

By Festival I mean a series of events free or otherwise that are open to the public and that take place over a set period of time as part of one overall event. Some examples include St Patricks Festival, the Kilkenny Arts Festival, Oxygen and the Dublin theatre festival.

Red C/Fáilte Ireland 2009

THANK YOU FOR YOUR ATTENTION

Research & Statistical Queries:Mark O'Boyle, Policy & Futures, Fáilte Ireland, 88-95 Amiens St., Dublin 1 Tel: 01 884 7207 e-mail: mark.oboyle@failteireland.ie

Festivals Queries:Rory McCarthy, Festivals & Events, Fáilte Ireland, 88-95 Amiens St., Dublin 1 Tel: 01 884 7166 e-mail: rory.mccarthy@failteireland.ie