MARK TWAINREGIONAL COUNCIL OF GOVERNMENTS

BROADBAND STUDY

Regional Technology Planning Team Report

August 2011

BROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY BACKGROUND

Survey mailed June 2011 4000 homes randomly sampled.

491 returned /12% response rate

400 returned surveys analyzed Provides margin of error of ± 5 percentage points

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RESIDENTIAL STUDY: WHO RESPONDED ?

NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents

County pop as % of Mark Twain Region Population

Audrain 65 17% 18%Macon 56 15% 11%Marion 63 16% 21%Monroe 46 12% 7%Pike 44 12% 13%Ralls 31 8% 7%Randolph 60 16% 18%Shelby 17 4% 5%

RESIDENTIAL SURVEY: WHO RESPONDED ?

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(36% did not respond to income question)

CountyMedian Household Income (Census)

Audrain 38,379Macon 36,336Marion 38,778Monroe 37,859Pike 38,971Ralls 47,890Randolph 33,980Shelby 35,261Mark Twain Region 38,432

Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

2%5%

16% 15%

62%

10%

27%

37%

8%11%

0%

10%

20%

30%

40%

50%

60%

70%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HSI at home

Computer trend line Internet trend line

RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

KEY ISSUE: SPEED

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KEY ISSUE: NUMBER OF PROVIDERS AND COST

APPLICATIONS (RESIDENTIAL)

14%15%16%

20%20%21%22%

29%33%

38%41%

60%60%62%64%65%

81%86%

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Home-based businessSell online

Share something online that you createdLook for a place to live

Take class or do homeworkContribute to a web site or blog

Work from homeLook for job online

Play online video or gamesWatch TV or other videos

Visit state or local Gov. sitesBuy online

News or politicsHealth or medical information

Online bankingSocial networking site

Information to buy services and productsKeep in touch with friends and family

RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND COMPUTER ACCESS

49%

22%

15%

7%

7%

0% 10% 20% 30% 40% 50% 60%

Very Important

Important

Somewhat Important

Not at all important

Don't know

BUSINESS STUDY BACKGROUND

Online survey available from: April 2011 to August 2011

149 local businesses responded 18% were satellite offices 17% had satellite locations

32 questions about broadband or high-speed Internet services in the Mark Twain region

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BUSINESS STUDY – RESPONSES BY COUNTY

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Audrain 16%

Macon 10%

Marion 21%

Monroe 3%

Pike 0%

Ralls 1%

Randolph 10%

Shelby 39%

EMPLOYEE BUSINESS SIZE

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BUSINESS CATEGORIES

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DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?

Do you have Internet service at your business? NO =4% Yes = 96%

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CURRENT INTERNET PROVIDER

Top 3 MentionedCenturyTel/CenturyLinkMark TwainAT&T

Service established Early 90s-2010

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TYPES OF INTERNET CONNECTIONS

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WHY NOT BROADBAND?

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BROADBAND SERVICE RATINGS

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SUPPORTED INTERNET APPLICATIONS

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HOW IMPORTANT

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95% said would be beneficial if broadband capacity were improved in the region.

COST OF SERVICE

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ONLINE BUSINESS SURVEY

53 businesses had other comments about broadband service availability in the region. Some included:Rural areas need broadband. Specifically

mentioned: Shelby County, City of Paris, City of Moberly.

Need more than a wireless option.Rural areas lagging behind urban areas. Current broadband not fast enough (DSL customer) Poor customer service.

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INDIVIDUAL SECTOR DATA

Agriculture Economic

Development Sector Energy Sector

Environment Sector Healthcare Sector Higher Ed Sector K-12 Education Sector Library Sector

Local Government Public Safety Tourism Workforce

Development

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MAPS

Review maps provided by State of Missouri

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BROADBAND PROVIDERS RESPOND

Feedback on data and current initiatives from broadband providers.

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BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Today): Needs Assessment and Existing

Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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SWOC ANALYSIS Phase 2: cont’d

The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability

and adoption, whether available bandwidth(s) are sufficient for current as well

as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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UNDERSTANDING SWOC

SWOC ANALYSIS

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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Broadband Summit Nov. 17, 2011Capital Plaza Hotel, Jefferson City

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THANK YOU FOR YOUR PARTICIPATION IN THE MARK TWAIN

BROADBAND PLANNING PROJECT!

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