mark101 slidedeck - class 4 - messaging
DESCRIPTION
First year IntTRANSCRIPT
The M
ess
ag
e
Posi
tionin
g a
Bra
nd
Head
-On
Posi
tionin
g
Bra
nd
Lead
ers
hip
Posi
tionin
g
Pro
du
ct
Diff
ere
nti
ati
on
Posi
tion
ing
Tech
nic
al In
novati
on
Posi
tionin
g
Life
style
Posi
tion
ing
Mess
ag
e A
pp
eal
Tech
niq
ues
Hum
our
Com
pari
son
Em
oti
on
Life
style
Sex
Cele
bri
ty E
nd
ors
men
t
Test
imonia
l
Dem
os
& H
ero
s