mark101 slidedeck - place

• 1. PLACE: Part of the Marketing Mix

2. where will yourcustomers lookfor you? 3. IndirectChannelsdirectChannels 4. the middleman 5. Future ofdistribution 6. depth of retail placeintensive selective exclusive 7. Product and ServiceCharacteristicsCompetitionCompany ResourcesDesired Intensity ofDistributionfactors for determining place