marke&ng is#...
TRANSCRIPT
• Marke&ng is __________ you do to a+ract prospects to your business.
• Phenomenal Marke5ng delivers a meaningful __________ that educates, engages, and entertains.
• A Phenomenal Marke5ng System is a group of working parts that __________ _______consistently.
⎯ Mee5ng or exceeding my sales goals through effec5ve lead genera5on and promo5ons.
⎯ We have a clear posi5on in the marketplace
⎯ We have clearly defined our prime target market
⎯ We have clear defini5ons of our product and/or services
⎯ We have a pricing strategy that is profitable
⎯ We are consistently marke5ng to our house list (client base)
⎯ We have an effec5ve referral rela5onship program
⎯ We have an effec5ve referral/affiliate reward system
⎯ We have a wri+en, posted marke5ng calendar
⎯ We have an effec5ve internet marke5ng system that includes websites(s) that clearly communicate what we do, we u5lize SEO, and we are consistently capturing e-‐mail addresses and using them to communicate to our e-‐mail audience, and we have a strong presence on social media.
⎯ TOTAL ÷ 10= _____
1.Marke)ng
The 5 M’s of Marke)ng 1. What is your phenomenal _______? 2. Who is your phenomenal target ______? 3. What is the phenomenal _______ that resonates with
them? 4. What are the phenomenal _______to best connect
with them? 5. How much phenomenal _____ will you invest?
3 Components of Phenomenal Marke)ng Copy
1. A Bold _____________ 2. _______________ ________ Copy 3. A ________ To ___________
All of Business is About _________________
“A ______ is nothing more than what people say about you when you are not around” – Dr. Joseph Michelli
Your BRAND is your __________!
“Your __________ Comes from the
_____________ you Build”