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Marketing Marcelo Tapia – 9no de Sistemas

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Marketing

Marcelo Tapia – 9no de Sistemas

Identificación de los segmentos

Segmentación

Segmentos

Mercado Objetivo / Target.

Diferenciar distintos grupos de consumidores

• Estilos de Vida• Cultura

• Genero• Edad• Ocupación• Raza• Ingresos

• Regional• Local• Rural• Urbano

• Que se espera usar el producto

Beneficios

GeográficosSico gráficos

Demográfico

Identificar a los segmentos

Target

Grande

Rentable

Alcanzable

FIN

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