markenting 4
TRANSCRIPT
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Marketing
Marcelo Tapia – 9no de Sistemas
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Identificación de los segmentos
Segmentación
Segmentos
Mercado Objetivo / Target.
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Diferenciar distintos grupos de consumidores
• Estilos de Vida• Cultura
• Genero• Edad• Ocupación• Raza• Ingresos
• Regional• Local• Rural• Urbano
• Que se espera usar el producto
Beneficios
GeográficosSico gráficos
Demográfico
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Identificar a los segmentos
Target
Grande
Rentable
Alcanzable
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FIN