Market analysis and site location made easywith Nielsen iXPRESS

Today, you need to make better site location and market planning decisions—and you need to make them fast. iXPRESS® software enables you to quickly make these decisions, giving you powerful geographic analysis capability in an affordable, easy-to-use software package.

The ultimate tool for discovering your best markets and sites

The intuitive iXPRESS interface streamlines the most common applications so you can quickly run reports and create maps and graphs. Instantly, you have the power to:

Locate your best sites for expansion or •acquisitionAnalyze your competition•Profile and analyze your customers•Define your trade areas•Manage your sales territories•Target your prospects and customers•Determine market penetration, market •share and share of wallet

iXPRESS customized reports and maps display valuable market information utilizing:

Demographic trends•Business profiles•Market potential•Lifestyle segmentation•Traffic volumes•Industry data•

data for accurate and relevant market analysis. Effectively determine market penetration and sales potential, while implementing custom scoring models.

Discover the benefits of iXPRESS

Easy-to-use reports at a glance•Custom reporting capability•Multiple output options•Convenient wizard-driven approach to •analysisQuick, quality thematic mapping•Flexible, user-defined market areas•Presentation-quality reports and graphs•

for your industry, then tailor iXPRESS by selecting from a number of add-on options.

Key Benefits:

Unlimited reports including •demographic data, business, lifestyle and retail trade potential

Map-centric interface for easy •navigation and market analysis

Reports and graphs that •summarize complex data in an easy, visual format

High-quality interactive maps for •presentations and proposals

Multiple data import/export •capabilities allow data usage in other analysis packages

Census block retrieval provides •greater accuracy for your market analysis

Run reports and create maps with •your custom market data

Choose from several mapping •platforms

Compare sites and markets in seconds to determine your best opportunities

Completing strategic marketing and planning projects is easier than ever with iXPRESS. Import and integrate your customer and market data with Nielsen

Control the level of analysis to define your markets

iXPRESS allows you to define a market area by selecting rings, bands or even drive-times from a location. Draw your market area on the map, select geographic units or import predetermined market definitions. Produce a more targeted analysis when you sort by ZIP codes, census tracts or block groups within a market to identify those that meet your business criteria.

Create a tailored iXPRESS package for your industry

iXPRESS offers a variety of industry-specific packages designed to address your toughest marketing challenges. Choose a base package that includes the data

For more information, contact your Nielsen representativeat 800-234-5973 or visit www.nielsen.com.

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Nielsen iXPRESS

Basic packages

iXPRESS Discovery SeriesThis basic package contains boundaries, Nielsen Pop-Facts demographics and shopping center data.

iXPRESS Select SeriesWith added databases, this version includes boundaries, Pop-Facts® demographics, shopping centers and Nielsen Consumer Buying Power data.

Industry packages

iXPRESS Retail InsightThis special version, tailored for the retail industry, includes boundaries, Pop-Facts demographics (including senior life and workplace business and employment), shopping centers, Nielsen Consumer Buying Power, drive-time and traffic volumes.

iXPRESS Financial InsightPerfect for professionals in the financial industry, this version contains boundaries, Pop-Facts demographics (including senior life andworkplace business and employment), Nielsen Financial CLOUT Demand, drivetime and financial locations.

Customize your solution

Tailor your package by adding the following to your base option:

Customize maps and graphs for your specific needs

Select your mapping platform

MapInfo ProfessionaliXPRESS for MapInfo contains full mapping and geographic information system (GIS) functionality, including

Choose from multiple geographies for detailed analysis

U.S. and state •highwaysStreets•Airports and •military basesWater•

Block group •boundariesInstitutions•Shopping centers•Parks•

ZIP codes•Census tracts•Counties•Core Based •Statistical Areas (CBSAs)

Nielsen DMA - •DesignatedMarket AreaPlaces•Block groups•States•

point-level batch geocoding. If you already use MapInfo, you’ll be able to utilize workspace files previously created or export your iXPRESS projects to MapInfo.

Microsoft MapPointiXPRESS for MapPoint provides unparalleled map quality and accuracy. Point-level batch geocoding enables you to quickly append latitudes and longitudes to multiple sites. MapPoint contains detailed street-level maps plus restaurant, hotel and other points of interest in the U.S. and Canada.

ESRI ArcViewiXPRESS for ArcView enhances your ArcView software with Nielsen data, allowing you to create professional quality charts and reports. Together with ArcView’s map feature layers, this version of iXPRESS provides many advanced GIS features, such as automatic data driven classifications, color ramps of data ranges, graduated symbols, chart symbols, standard deviations and data normalization.

Passion for precision

We are the preferred choice of Fortune 500 companies who wish to optimize their customer targeting, media strategies and site analysis decisions. Combining the most passionate team of industry experts with world-class data, software and services, we deliver solutions that help you identify both ‘who’ and ‘where’ your best customers and prospects are—with precision.

Superior client service and support

We are recognized for our broad range of superior client service offerings.We partner with you to deliver exceptional consultative client service and support that includes dedicated account teams, technical support, training and industry and subject matter experts in segmentation, demographics, direct marketing, consumer research and analytics.

Nielsen Business-•Facts SummarySegmentation •(Nielsen PRIZM and Nielsen P$YCLE)Nielsen Income •Producing Assets and NetWorthTraffic volumes•Senior life •demographicsNielsen Retail •Market Power

(supply, demand and gap)Highline bank •branch locationsFinancial •CLOUT® demandWorkplace •business and employmentShopping centers•Nielsen •Consumer Buying Power

iXPRESS offers a unique map interface to provide a visual context of your market. Multiple map layers are integrated. in the software, so your maps can show a wide variety of elements, including: