market analysis the sports company. january 8, 1999the sports company2 introduction n analysis of...
TRANSCRIPT
![Page 1: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/1.jpg)
Market AnalysisThe Sports Company
![Page 2: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/2.jpg)
January 8, 1999 The Sports Company 2
Introduction Analysis of past, present and
future sales Student Name
![Page 3: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/3.jpg)
January 8, 1999 The Sports Company 3
Topics of Discussion Sales Growth Competition Market Share
![Page 4: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/4.jpg)
January 8, 1999 The Sports Company 4
Sales Growth 1995 sales $5,100,000 1996 sales $5,900,000 1997 sales $7,400,000 1998 sales $10,200,000
![Page 5: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/5.jpg)
January 8, 1999 The Sports Company 5
Competition Two major competitors
Action Corporation established in 1986 located in Union, Oregon
Teams Unlimited established in 1989 located in Spring, Maine
![Page 6: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/6.jpg)
January 8, 1999 The Sports Company 6
Competition Strengths
Action Corporation Warehouse oriented stores Everyday discounted prices Catalog sales
Teams Unlimited Smaller stores, more locations Emphasis on customer service and
special orders Monthly sales with deep discounts
![Page 7: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/7.jpg)
January 8, 1999 The Sports Company 7
Market Share 35% Sports Company 30% Action Corporation 25% Teams Unlimited 10% Other
![Page 8: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/8.jpg)
January 8, 1999 The Sports Company 8
What This Means Past - sales doubled in 4 years Present - market share 35% Future - where to go from here?
![Page 9: Market Analysis The Sports Company. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name](https://reader036.vdocument.in/reader036/viewer/2022083008/56649ee45503460f94bf33e1/html5/thumbnails/9.jpg)
January 8, 1999 The Sports Company 9
Next Steps Research Industry Trends Detail Strengths and Weaknesses Develop Future Marketing Plan