MARKET ANALYSIS TOOLS

PREPARED BY: ASANDA LANGUZA

DIRECTORATE: INTERNATIONAL TRADE

1. MARKET ANALYSIS PROCESS1. MARKET ANALYSIS PROCESS

Define your product

Quantitative Analysis

Qualitative Analysis

Business contacts

Market analysis

Screen the marketsScreen the markets

Trade Map & Market Access MapTrade Map & Market Access Map

World Trade AtlasWorld Trade Atlas

Research market characteristicsResearch market characteristics

Standards Map & Trade Standards Map & Trade competitiveness Mapcompetitiveness Map

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2. QUANTITATIVE ANALYSIS2. QUANTITATIVE ANALYSIS

What are the fastest growing markets?What are the fastest growing markets?Which countries are supplying to those markets?Which countries are supplying to those markets?What is the position of our products in those markets?What is the position of our products in those markets?What are the access conditions for those markets?What are the access conditions for those markets?

Quantitative Tools

www.trademap.org - FREE

www.macmap.org - FREE

Register

mas-admintools.intracen.org/accounts/Registra-tion.aspx

DAFF & NAMC has access to the link

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2.1 Trade map

• Easy to use• Constantly upgraded• The department is running a training with International trade

Centre• Provinces are involved• Some industries

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EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS

Exporters Market share Value exported in 2010 (in thousand

US$)WORLD 100% 280 664.00

UNITED STATES OF AMERICA

16% 45 380.00

GERMANY 14% 39 727.00

ITALY 13% 37 051.00

IMPORTERS OF SA PRODUCTS

Importer Market share

ZIMBABWE 15.8%

ZAMBIA 13%

AUSTRALIA 12.8%

Fastest growing markets

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2.2 Market Access – MAP (www.macmap.org)

What are the tariffs faced by a SA exporter in the target markets?

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MARKET ACCESS MAP (www.macmap.org)MARKET ACCESS MAP (www.macmap.org)

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TARIFFS FACED

MARKET SUPPLIER TARIFF

ZIMBABWE South Africa 0%

ZAMBIA South Africa 0%

AUSTRALIA South Africa 5%

Turkey 5%

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3. ADDITIONAL SOURCES – TRADE INFORMATION 3. ADDITIONAL SOURCES – TRADE INFORMATION

DIRECTORYDIRECTORY ( (www.daff.gov.za/international trade/trade facilitation) trade/trade facilitation)

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Cont……………………………Cont……………………………

Trade information Directory includes additional sources, it

covers a wide range of topics:

Market access barriers and tariffs: European Union Tariffs SACU tariffs

Trade analytic databases: SADC Trade data Trade and Industry Policy Secretariat (TIPS)

Economic and trade research: Agribusiness online National Agricultural Marketing Council

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4. QUALITATIVE ANALYSIS4. QUALITATIVE ANALYSIS

Qualitative Tools

www.p-maps.org - FREE

www.standardsmap.org - FREE

Is used to address:What are the market characteristics?What are the packaging and labeling requirements?How should the product be priced?How is the product distributed in the target market?What are the options for promoting the product?

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..

THANK YOU

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CONTACT DETAILSCONTACT DETAILS

Directorate: International Trade

Tel: 012 319 8452

Fax: 012 319 8001

E-mail: ditr@daff.gov.za

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