Finnair Capital Market Day, 3 Dec 20121

Market environmentand strategy

Mika VehviläinenCEO

Finnair’s vision

Double our revenue between Europe and Asia by 2020

Become the most desired option in travel between Europe and Asia

Become number one airline and grow in the Nordic countries

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over 50 European

destinationsTokyoNagoyaOsakaBeijingChongqingShanghaiHong KongSeoulBangkokSingaporeDelhi

11 Asian mega-cities

Finnair offers the fastest connections between

12 Asian mega-cities

Hanoi from June 2013

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Manchester

London

Budapest

BrusselsRome

Oslo

BarcelonaMalaga

Vilnius

Moscow

St. Petersburg

HELSINKI

Stockholm

Gothenburg

Gateway to Europe for our Asian customers

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Finnair has strong presence in Asian key economies, weekly frequencies*

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27

50

34

2429

Finnair Lufthansa Air France KLM IAG

China Japan

Republic of Korea

6

13

7 7

Finnair Lufthansa Air France KLM

2428

2116

Finnair Lufthansa Air France KLM

7

12

7 7

Finnair Lufthansa Air France KLM

Singapore

• *Finnair is the 3rd largest carrier in its destinations, estimated market share of 5.9%. Winter schedule.• Market size of 20 million transfer passengers annually, globally one of the fastest growing traffic areas. • Traffic between Europe and China forecasted to triple during the next 30 years.

Air traffic remains a growth market

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Source: Airbus Global market forecast September 2012.

20-year world annual traffic growth

4.7%

Global ASK traffic now growing at a slower pace after a strong recovery in 2010

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Source: Airbus Global market forecast September 2012.

Growth is highest in expanding regions...

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Source: Airbus Global market forecast September 2012.

ChinaIndiaMiddle EastAsiaAfricaCISLatin AmericaEastern Europe

EX

PA

ND

ING

R

EG

ION

S 6billion people

2012

Yearly RPK growth2012 -2031

Western EuropeJapanNorth America

1billionpeople2012

Billions of people increasingly want to travel by air

...following strong economic growth in theseareas – China is forecasted to continue as the fastest growing market in 2012-2013

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Source: Airbus Global market forecast September 2012.

Main drivers for traffic growth in Asia

• More people, bigger cities, more wealth

• Emerging markets, more first time flyers and growing middle class

• Growing tourism and internationalisation will stimulate demand

• China average propensity to travel x4.6 in 2031 vs. 2011

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Source: Airbus Global market forecast September 2012.

Change in the industry continues

• Alliance landscape is changing– Qatar to join oneworld alliance, Middle-Eastern airlines active in

partnering with legacy carriers

• Market exits in short haul traffic

• Legacy carriers continue to restructure their loss-making short haul operations

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Finnair today

• Focus on core Airline business– Scheduled long and short haul traffic– Leisure traffic– Cargo traffic

• Partnerships in both corebusiness and in airline supportservices

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51%

32%

5%5%

7%

Passenger Revenue splitin Q3 2012

Asia EuropeDomestic North AtlaticCharter

We are committed to adding value and increasing profitability

• Product development, for example:– Investments in Customer Service – Peace of Mind– Better meals through partnership– New ticket types– Marimekko partnership etc.

• Improved operational efficiency• Cutting costs and changing cost structure• Increasing revenues

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