7 May 2019

Cameron Fox

CEO & Managing Director

MARKET EYE INVESTOR

CONFERENCE

Shaver Shop Group Limited

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Founded in 1986

Trusted and respected brand

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121 stores across AU and NZ

(113 corporate owned and operated)

Insert Foreo image with

woman

Insert Dyson High brand awareness

Unique Business model Highly

differentiated

Quality Brands at competitive prices

35 of top 50 selling

products exclusive to SSG

Strong online customer

proposition

Strong cash flow and conservative

balance sheet

INTRODUCTION TO SHAVER SHOP Shaver Shop is a leading, personal care specialty retailer across Australia & New Zealand

Category and market growth fueled by consumers increasing focus on health and beauty

STRONG GROWTH TRACK RECORD Shaver Shop is a leading, personal care specialty retailer

across Australia & New Zealand

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Strong Underlying* Sales Growth ($m) Stable Gross Margins

41.8% 42.8%41.7% 41.4% 41.6% 42.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

FY15 FY16 FY17 FY18 1H FY18 1H FY19

63.2

106.7130.4

149.5

88.7 95.5

12.1

5.4

4.5 0.2

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

180.0

FY15 FY16 FY17 FY18 1H FY18 1H FY19

Underlying business Est. Daigou channel

Consistent Underlying* EBITDA Results ($m)

7.2

12.6 12.4 12.010.5 11.0

2.5

1.2

1.1 0.0

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

FY15 FY16 FY17 FY18 1H FY18 1H FY19

EBITDA - Underlying business Est Daigou Channel

Growing Dividend Payout (cps)

* Underlying results exclude the estimated sales and EBITDA contribution from the Daigou reseller channel. Daigou reseller sales and earnings are difficult to estimate given these customers come into Shaver Shop’s stores but often buy in higher volumes. Daigou sales are identified by separating sales transactions with > 5 units per transaction for product known to sell into the Daigou channel.

GROWTH DRIVERS 6 GROWTH OPPORTUNITIES

1. Organic growth across men’s grooming market

2. Investing in our omni-retail capabilities

3. New store design (store refits and relocation opportunities)

4. Increasing market share across female hairstyling and beauty

5. Greenfield opportunities (new sites)

6. Franchisee buy-backs

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3X Key growth drivers highlighted in blue

GROWTH DRIVER #1 Shaver Shop operates in a mass market

(personal care) that is continuing to grow –

particularly in the male segment

• Hair removal and styling is something everyone needs

• SSG is a men’s and women’s business

• Male beauty regime is becoming increasingly similar to women

• Multiple tools (Electric shaver, razor, beard trimmer, body groomer, IPL etc.…)

• Skincare increasingly relevant – for both the millennial and over 40s segments

• ANZ is behind other global markets in men's beauty tool adoption and at home/DIY grooming

• Market research indicates SSG is not yet optimizing engagement with key, growing millenial consumer

• Social media influence and increasing health focus is creating desire to look good all the time and driving DIY beauty regime

• Global suppliers (Philips, Proctor & Gamble, Remington, Panasonic etc…) investing heavily in new product innovation

• Shaver Shop’s product offering is unique with superior access to exclusive products

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GROWTH DRIVER #2 Investing in our omni retail capabilities to

drive better customer experience,

increased relevance and loyalty (repeat

purchase)

• Shaver Shop store teams will always remain a key differentiator and core to customer experience

SSG net promoter scores (NPS) consistently above 80

• Online sales now represent c. 11-12% of total network sales with target of 15-20% in 2-3 years

• Creating seamless customer experience across any sales channel

• Several e-commerce enhancements leading to improved online metrics (e.g. improved sales conversion)

• Core CRM platform being launched in late FY19 that lays foundation for:

Shopper insight - relevance

Personalisation

Loyalty – increasing purchasing frequency

• Social media – both organic and paid presence to drive sales conversion and retention

• “Always on” marketing strategy to attract more, new customers and improve engagement with our loyal base

• Selectively considering marketplace participation where it makes sense

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GROWTH DRIVER #3 New store layout and design is currently

driving incremental same store sales

growth of 10%+ and strong initial ROI

• 5 full store refits and 1 store relocation undertaken in Feb ’19

• New store layout incorporates customer feedback:

Better category segmentation

Improved “shopability”

Increased customer engagement through “touch & feel” display units

Increased linear wall-space for Hair Styling & Female Beauty

• First two months refit performance indicate incremental LFL sales growth > 10% vs total SSG corporate store network

• 15-20 full store refits/relocations planned over next 12-24 months including a number of key doors

• 4-6 greenfield sites planned for FY20 (one locked-in to date)

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GROWTH DRIVER #4 Attracting more female customers with

strong hair styling and beauty ranges that

complement core hair removal categories

• More than 50% of our customers are women

• Generally they are buying for men and don’t fully understand Shaver Shop’s broadening female beauty ranges

Hair Styling – ghd, Dyson, Hot Tools, Flair

Female beauty – Flawless, Stylpro, Homedics, Braun, Philips

Hair Removal – Philips, Braun, SmoothSkin

• Increasing use of social media marketing and SEO activity is supporting improved brand recognition and realignment

• Addition of ghd has been a significant win for Shaver Shop that leverages our staff training and focus on product knowledge

• Experience indicates female beauty and hair styling innovation can drive significant, but short term, sales and earnings contributions

Focused on converting these one-off interactions into long term customer opportunities

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GROWTH DRIVER #5 Greenfield site opportunities

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• Shaver Shop continues to find attractive greenfield opportunities in ANZ

• Disciplines to ensure each store meets SSG’s minimum return hurdles

• Currently targeting c. 140 stores across ANZ

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30

56

80

95106

113

56

46

28

20

13

9

8

7276

84

100

108

115121

0

20

40

60

80

100

120

140

FY13 FY14 FY15 FY16 FY17 FY18 FY19 YTD

Sto

re n

um

bers

Corporate Franchise

* 121 store total excludes Karrinyup, WA store that is temporarily closed for center renovation

• Eastland, VIC buyback completed in October 2018

• Franchise buy-backs still an opportunity but difficult to predict timing and only 8 franchise stores remaining

• Remaining stores are strong performers and largely in NSW

• Estimated EBITDA in the remaining franchise group is c. $2.5 million

• Significant tax benefit from completed franchise buy-backs still to be realised in the coming years (c. $1.6m in FY19)

• Will continue to assess opportunities at appropriate multiples

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GROWTH DRIVER #6 Franchise store buy-backs

1.6

1.1

0.7

0.3

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

FY19 FY20 FY21 FY22

Franchise buy-back tax benefit ($m)

56

46

2820

139 8

0

10

20

30

40

50

60

FY13 FY14 FY15 FY16 FY17 FY18 FY19 YTD

Sto

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be

rs

Franchise Store Profile

Franchise

NEW ZEALAND UPDATE Strong growth opportunities expected to improve

scale and profitability

• Launched ghd in NZ in April ‘19

Significant addition to product range and provides strong opportunity for growth

• Opening new store location – Westfield Newmarket – August 2019

Newly redeveloped center in the heart of Auckland

Rolling-out latest store design

• Significant improvements being made to e-commerce site

• Our execution and capability in this market are improving

• Potentially closing one store – subject to ongoing assessment

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TRADING UPDATE

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TRADING UPDATE & OUTLOOK

• Underlying (ex Daigou) same store sales growth of +8.7% from 1 January 2019 to 30 April 2019 (pcp +0.8%) driven by:

• Core hair removal categories

• Hair Styling

• Strong online sales performance

• FY19 YTD (30 April 19) underlying (ex Daigou) same store sales growth +2.6% compared to +0.7% in pcp

• 2H gross profit margins have been broadly in-line with expectation through to April 2019

• Several exciting omni channel upgrades in testing for deployment over next 3-6 months

• Store team alignment, customer service metrics and sales conversion remains robust

• Early and encouraging signs of ghd launch in New Zealand

Outlook

• Shaver Shop estimates that its full year normalised EBITDA will be in the range of $12.5 million to $14.0 million (previously $12.0 million to $14.5 million)

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THANK YOU

Shaver Shop Group Limited

IMPORTANT NOTICE AND DISCLAIMER

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This management presentation (“Presentation”) has been prepared by Shaver Shop Group Limited ACN 150 747 649 (“Shaver Shop”) and contains general background information about Shaver Shop, its subsidiaries and their activities which is current at the date of this Presentation.

Summary Information

The information contained in this Presentation is of a general nature and does not purport to be complete nor does it contain all the information which a prospective investor may require in evaluating a possible investment in Shaver Shop or that would be required in a prospectus or product disclosure statement prepared in accordance with the requirements of the Corporations Act 2001 (Cth). This Presentation should be read in conjunction with Shaver Shop’s other periodic and continuous disclosure announcements lodged with ASX, which are available at www.asx.com.au (Shaver Shop ASX Code: SSG). This Presentation is not intended to be relied upon as advice to investors or potential investors in Shaver Shop and does not take into account the investment objectives, financial situation or needs of any particular investor. These should be considered, with our without professional advice, when deciding if an investment is appropriate.

Disclaimer

Neither Shaver Shop, its related bodies corporate nor any of their respective officers, directors, employees, advisers and agents (Shaver Shop Parties) warrant the accuracy or reliability of the information contained in this Presentation. To the maximum extent permitted by law, each of the Shaver Shop Parties disclaims any responsibility and liability flowing from the use of the information contained in this Presentation by any party. To the maximum extent permitted by law, the Shaver Shop Parties do not accept any liability to any person, organisation or entity for any loss or damage suffered as a result of reliance on this Presentation.

Past performance

Past performance, including past share price performance and historical information in this Presentation, is given for illustrative purposes only and cannot be relied upon as an indicator of, and provides no guidance as to, future performance of Shaver Shop, including future share price performance. The historical information contained in this Presentation is not represented as being indicative of Shaver Shop’s views on its future financial condition and/or performance.

Forward looking statements

This Presentation contains certain forward looking statements and comments about future events, including Shaver Shop’s expectations about the performance of its business. Forward looking statements can generally be identified by the use of forward looking words such as ‘expect’, ‘anticipate’, ‘likely’, ‘intend’, ‘should’, ‘could’, ‘may’, ‘predict’, ‘plan’, ‘propose’, ‘will’, ‘believe’, ‘forecast’, ‘estimate’, ‘target’ and other similar expressions. Indications of and any guidance on future earnings or financial position or performance of Shaver Shop are also forward looking statements.

Forward looking statements involve inherent risks and uncertainties, both general and specific, and there is a risk that such predictions, forecasts, projections and other forward looking statements will not be achieved. Shaver Shop’s 2018 Annual Report, contains details of a number of key risks associated with an investment in Shaver Shop. Many of these risks are beyond the control of Shaver Shop. Should one or more of these or other risks or uncertainties materialise, or should any assumption underlying any forward looking statement contained in this Presentation prove incorrect, Shaver Shop’s actual results may differ materially from the plans, objectives, expectations, estimates, and intentions expressed in the forward looking statements contained in this Presentation. As such, undue reliance should not be placed on any forward looking statement.

Shaver Shop is providing the information contained in this Presentation as at the date of this Presentation and, except as required by law or regulation (including the ASX Listing Rules), does not assume any obligation to update any forward-looking statements contained in this Presentation as a result of new information, future events or developments or otherwise.

Pro forma and normalised financial information

This Presentation contains pro forma and normalised financial information. The pro forma and normalised financial information and past information provided in this Presentation is for illustrative purposes only and is not represented as being indicative of Shaver Shop’s views on its future financial condition and/or performance. The pro forma and normalised financial information has been prepared by Shaver Shop in accordance with the measurement and recognition requirements, but not the disclosure requirements, of applicable accounting standards and other mandatory reporting requirements in Australia.

Shaver Shop uses certain measures to manage and report on its business that are not recognised under Australian Accounting Standards. These measures are referred to as non-IFRS financial information. Shaver Shop considers that this non-IFRS financial information is important to assist in evaluating Shaver Shop’s performance. The information is presented to assist in making appropriate comparisons with prior periods and to assess the operating performance of the business. In particular this information is important for comparative purposes with pro forma information in Shaver Shop’s Prospectus.

For a reconciliation of the non-IFRS financial information contained in this Presentation to IFRS-compliant comparative information, refer to the Directors Report that forms part of the Shaver Shop Group Limited Consolidated Financial Report that has been lodged with the ASX. All dollar values in this Presentation are in Australian dollars (A$), unless otherwise specified.

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