market feasibility of ngn technology...theoverallmarket growth (cagr 03 -09) isestimated at 7.6%....

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Market Feasibility of NGN Technology Helmut Schink [email protected]

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Page 1: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

Market Feasibility of NGN TechnologyHelmut Schink [email protected]

Page 2: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 2

Content

1. Trends

2. Convergence scenarios

3. use cases

4. market figures

5. trials

6. summary

Page 3: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 3

Network drives value generation

Network is differentiator

Network defines and constrains services

Services drive value generation

Value added services are differentiator

Services are network-agnostic

Power shifts from network to the end userMaintrend

IP

Broadband and IP open the door to IT

Page 4: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 4

Convergence of: Networks – Services – Application

HomeNetwork

MobileNetwork

FixedNetwork

EnterpriseNetwork

Fixed Mobile Fixed Mobile ConvergenceConvergence

HostedHostedOfficeOffice

HomeHomeEntertainmentEntertainment

MobileMobileEnterpriseEnterprise

Page 5: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 5

Examples for Converged Network Services

*) VoD = Video on Demand, AoD = Audio on Demand

Mobile Enterprise

Mobile CentrexMobile

WorkforcePrivate mobile

numberingoffice zone solutions

Home Entertainment

TV Centric Applications

–Video Telephony, VoD/AoD*,

Internet on TV,Games –,

Ring Back Music

BusinessConnection

Hosted Office/ IP Centrex,

Office Integration,

Call Handling Applications

Conferencing

Fixed Mobile Convergence

Push-to-Talk,Chat,

Instant Messaging,

UnifiedMessaging,

Push ServicesCommunity

Portal

Available on any device– seamless/unified user experience –

– Single sign-on –

Page 6: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 6

Example for Converged Services:TV-based Home Entertainment

Video telephonyAudio/video on demand, Personal video recorder

Gaming Internet on TV

Carrier-controlledhome gateway

Broadcasting

Stefanie: What do you think about this movie...?

Messaging (SMS,MMS)

§ bandwidth of network access is driven by Home Entertainment and Video Communication.

Page 7: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 7

2007: Mobile Consumer: € 1,50 / month Mobile Business: € 2,00 / month

Western Europe

2007: Mobile Consumer: € 4,50 / monthMobile Business: € 20,00 / month

LifeWork Applications: Business Impact of Push-to-talk

Value Add

2007:Mobile Consumers: 33%1

Mobile Business users: 10%Fixed Users: Low Case: 0,5%2

Fixed Users: High Case: 3%2

(Nextel US: Mobile Business 70%)

Penetration (%)

ARPU Contribution

Revenue per active user

§Revenues in Fixed networks generated by IOC§Dedicated use case will benefit from

convergence, Taxi, Cycle Courier, Police, Firefighters, Emergency services, Transportation services, Delivery services (DHL, …)§Faster service uptake for Mobile due to

higher critical mass and use cases that require fixed end station

1 ICM User Survey: 06/2003 2 Own analysis

§No critical mass of SIP capable fixed phones§Service might be offered by ASPs/ISPs with portal

based service, which provides a lot of challenges for Siemens to obtain business

Major Barriers

Page 8: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 8

LifeWorks Applications: Business Impact of Presence

WesternEurope

2007: For all IMs, Chats, PTTs, Gaming Sessions

2007:50% of mobile subscribers1

5% of fixed subscribers2

26% of internet users3

Penetration (%)

2007: Fixed/Mobile: € 1,50 per month additional charge1

Price

Usage

2007:Mobile € 0,75 / monthFixed € 0,1 / month

ARPU Contribution

Value add

§Service is basis for many other services (IM, Chat, PTT, …) and implies to be offered in Fixed and Mobile network

1ICM User Survey: 06/2003 2 All SIP subscribers 3 All Instant Messaging Users

Barriers

§Service in Fixed might be introduced by ASPs/ISPs mainly§ No critical mass of SIP capable fixed phones

Page 9: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 9

LifeWorks Applications: Business Impact of Instant Messaging

1ICM User Survey: 06/20032Raymond James & Associates, Inc.3Deutsche Telekom4AT&T Wireless & Yahoo & AOL5MSN

Value add

2007: 30 % of mobile users1

26 % of internet users2

5% of fixed users3

Penetration (%)

2007: Mobile: € 0,10 (per receiver)or € 5 flat monthly fee1/4

Fixed Corporate: € 2 per user /month 5

Price

2007: Mobile: € 1,50 / monthFixed: € 0,25 / month

ARPU Contribution

WesternEurope

§ IOC will make it possible for fixed operators/ISPs/ASPs to bill for this service§Mobile Operators benefit from installed base of

Internet IM/Chat users§Faster service uptake due to higher

critical mass – enhanced reachability

§Standardization on SIP or Wireless Village?§No critical mass of SIP capable fixed phones§Providers such as AT&T provide interworking with

AOL/Yahoo based on AOL/Yahoo Messangerinstalled on mobile phones§Challenge for Siemens to obtain business in case

of portal based solution

Major Barriers

Page 10: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 10

u The Wireline Carrier Market reached 52.4 bil € in 2003. The overall market growth (CAGR 03-09) is estimated at 7.6%.Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western Europe 7.8%, North America 5.9%).

u The combination of secure wireless home/office networking with entertainment applications such as online gaming, networked Private Video Recording and digital audio is fertilizing the whole CPE industry.

u Most carriers making steady progress toward sustained profitability, but they continue to spend CAPEX conservatively to ease their debt burdens and improving cash flow. Instead of building new, most incumbents are optimizing existing infrastructures.

u WLAN and WiMAX are opportunities for wireline carriers to provide wireless and even mobility services

u Blurring of Communication, IT and Entertainment around the Internet does change the role of carriers

u Delayering of Handware and Software; Modularization of HW and Software components

u A new Security model is a key issue for Next Generation Networks

u Asia Pacific is dominating the Local Loop Market in mostly all subsegments. While the DSLAM market is flat, new access alternatives such as PON, WLAN and WiMax are growth drivers.

u Vendors add additional functions to NG SONET/SDH such as WDM support, distributed cross-connect, and data aggregation and switching, enabling carriers to reduce the number of equipment in the metro network

u Service providers see the need for packet-based services as a key driver to deploy next generation voice equipment

u The growth in Converged Network investment will not compensate the decline in traditional CO Switching.

u Data Network Convergence and adoption of MPLS are driving factors in future network deployments

u As Carriers were not able to reduce OPEX significantly over the last few years (compared to their successful CAPEX-reductions), the Service Market continues to open up for external service suppliers.

The Message remains: No market growth without Applications, IP and Ethernet as well as Services

Wireline Carrier Market Highlights and Trends

Page 11: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 11

Tomorrow‘s Voice Service will be different from Yesterday‘sVoice Service

Main Telephone Lines (MTL)

Packet Voice Clients (incl. VoWLAN)

0

1

1

2

2

3

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Incumbents like SBC, Qwest, Verizon, BT startingVoBB offerings to reduce churn.First Voice over WLAN offerings.

Use

rs /

lines

in S

ervi

ce ( b

n)

Class 4 replacement, IP offload, International Long distance globally

5mil VoBB lines in Japan (Yahoo BB, NTT), 100k in USA (Vonage) Free of chargeofferings like Skype, Yahoo IM

Telco, ISP, MSO, etc.TelcoService Provision:data centric, voice is only one applicationvoice centricServices: one personal number, network/access agnosticphysical fixed lineSubscriber associated with:

Soft QoS, „lifeline“ through multiple access alternatives

Hard QoS, lifelineQuality:

flat rate, part of defined service bundletime and distanceTarif structure: De-centralizedcentralizedTopology:IP, standardizedTDM, proprietaryTechnology: Packet Voice ClientMain LineCharacteristics

Page 12: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 12

Business Trendsu Revenue growth

u Competitiveadvantage

u Real-time enterprise

u Virtualization

u Globalization

u Business continuity

u Productivity

u Cost reduction

Digitalization, Miniaturization, Internet and Broadband Access are underlying trends

Wireline Carrier Market Highlights and Trends

IT Trends

u The new systems architecture

u Web-basedapplications

u Business processfusion

u CRM, supply chainmanagement orenterprise resourceplanning

u Web services

u Grid computing

u Disaster recovery

Telecom Trendsu Convergence

u Internet Protocol

u Broadband

u Wireless

u Mobility

u Video

u Net intelligence vs. Peer to Peer

u Net applications

u Decentralization

u Outsourcing of Services

u Distinction blurringwith computing

Consumer Trendsu Convergence

Entertainment withComputing

u Networked and Connected Home

u Broadband to theHome

u Wireless/Power-lineHome Netw.

u Personal AreaNetwork

u Ad-hoc Network

u Video on-demand

u Smart Home

u Vehicular network

Page 13: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 13

In 2015, more than 40 bn devices/Smart objects will be connected. This „connectivity“ trend is driving Routing & Switching and Applications

Number of Computers connected to the Internet (in million)

Source: DellOro, ICM, IDC, ICN GS SD

In 1995, there were 6 million computers on the

Internet

Including mobile devices, computers on the Internet may reach 1.3 bn in 2005

Including smart objects the number may reach

more than 40 bn in 2015

0

1

2

3

4

5

6

7

2005

Industrial Devices

Home Networking Devices

Mobile Devices incl. Phones

Computer & Server

0

1

2

3

4

5

6

7

1995

Industrial Devices

Home Networking Devices

Mobile Devices incl. Phones

Computer & Server

0

10

20

30

40

50

60

70

2015

Industrial Devices/Smart Objects

Home Networking Devices

Mobile Devices incl. Phones

Computer & Server

mill

ion

billi

on

billi

on

Page 14: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 14

Broadband Access is Key for Application Revenue

Access Technology Change [million broadband lines in service]

Modems, DataMux,X25, FR

DSLAM, ATM, Router

Ethernet, RouterPON, Optical Switching

0

100

200

300

400

500

600

700

800

1990

1993

1996

1999

2002

2005

2008

2011

2014

2017

2020

Modem/ISDN xDSL

Ethernet/CableModem PON/Dedicated Fiber

Wireless/Other

0%

20%

40%

60%

80%

100%

1990

1994

1998

2002

2006

2010

2014

2018

Modem/ISDN xDSL

Ethernet/CableModem PON/Dedicated Fiber

Wireless/Other

Page 15: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 15

Worldwide telecommunication services revenues grow at 5.5% p.a.The growth is in Wireline/Mobile Internet/Data Services.

Source: Gartner June, December/2003, ICM for mobile data trend; *Wireline Internet Service Revenue w/o Games, Video, Audio

0

200

400

600

800

1 000

1 200

1 400

1 600

2001 2002 2003 2004 2005 2006 2007 2008

1%

4%

8%

5%

21%

15%*

0% 10% 20% 30%

Mobile Data Services

Mobile TelephonyServices

WirelineInternet/Public IP

Wireline DataServices

Wholesale/CarrierServices

Wireline VoiceServices

Carrier Service Revenues, world, bn US$

Growth rate by service(CAGR 03/08)

Carrier Service Revenues

Page 16: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 16

Applications use Network Architecture and Building Blocks According to TISPAN and ITU NGN

Application EnablingPresence, Media Resources, Security

Media ClientPhones, Home Gateways, IADs, Setop Boxes,…

SignalingGateway

MediaGateway

Application LogicVoice, Video, Mulimedia, Unified Messaging,

Collaboration, PTT, …

Session & Resource controlSession connection, Admission, Authentication, Authorization

Circuit SwitchedInfrastructure

PSTN, PLNM

NGN

Interworking

TISPAN NGN guides early phase of Network Architecture and Function split

IETF, ITU-T and ETSI defined Interfaces and Protocols

Page 17: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 17

FMC trial implementation up and running

Session control

Applicationenabling

Client

Legacyinterworking

trunk,access

MGCP

Application

HSS

PoC

HSS

SIP ALG/NAT-PT

Router +IP Phone

IMInstant

Messaging

MPM

Group List Manag, Presence

SIP

SIP

SIP

MGCF

MSC

SS7Switch STP

PSTN / ISDN

GMSC

CS-Domain

PSTN

P-CSCFI-CSCFS-CSCF

MGW

Fixed IP Net PS-Domain

Push and Talk

Voice and IPCTX Application Server (2´nd step)

Page 18: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 18

extended FMC trial

Client

Session control

Applicationenabling

Legacyinterworking

SS7/ISUP

trunk,access

MGCPH.248

Application

MGCFP-CSCF

I-CSCFS-CSCF

HSS

MGW

UM

MRF

HSS

Firewall/NAT

CPGRouter

+PC ClientRouter +IP Phone

Wireless Router

WLANPDA

IMChat

InstantMessaging

MPMPresence

SIP

SIP

SIP

ENUM.

MRF

Chat

Group List Management

SIP

Voice Appl.Server

PoC

Page 19: Market Feasibility of NGN Technology...Theoverallmarket growth (CAGR 03 -09) isestimated at 7.6%. Asia/Pacific with most attractive growth rates (9.0%) among the top regions (Western

© Siemens 19

Conclusions

The market is ready

§ for cost savings

§ for new applications

§ for various kinds of convergence

Technology

§ very mature for softswitches, gateways

§ IMS successfully introduced

§ provides for real value add

Let go !