market insights: the flagstaff visitor profile 4.29.15
TRANSCRIPT
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
What it’s all
about2014 Flagstaff Intercept Study
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Thanks to…Arizona Snowbowl
Best Western Pony Soldier Inn & SuitesDrury Inn & SuitesFlagstaff Extreme
Flagstaff Visitor CenterFort Tuthill County Park
Little America HotelLowell Observatory
Museum of Northern ArizonaArizona Hospitality Research and Resource Center at NAU
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Wait, that’s all?
Web AnalyticsSocial InteractionnSight DataIndustry Trends
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
of Americans take vacations
source: fatwallet.com
#onemoreday
81%
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Very Technical Calculation
4.6 Million Visitors
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Visitor Origin
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Livin’ in the AZ
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Let the
world
know CanadaUnited KingdomGermanyAustraliaFrance
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor ProfileWho are these
people?
99KAvera
ge H
HI:
52
Avera
ge a
ge:
$
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
It’s a party
3.1 people per party
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
It’s my party and I’ll invite who I
want to.60% Family Only19% Family and Friends12% Friends Only 7% Alone
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Travel Patterns
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Flagstaff is primary destination
9% Grand Canyon 5% Sedona
53
%
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
return visitors65%
and visit more than 2x per year
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
overnight visitors
averaging 2.5 days in Flagstaff
75%
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
stay in hotel/motel75%
Market Insights: The Flagstaff Visitor Profile 4.29.15
Majority Travel by Auto
69% private auto22% rental car
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Travel Purpose
57% Leisure/Vacation20% Passing Through5% Business/Conference
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Where to
go
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Marketers love this question
42% Been Before28% Word of Mouth23% Online
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Bottom Line
553$Average per party per day expenditure
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
By the #s
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile Very complicated I-O Model
IMPLAN AnalysisDirect EI =
$458,691,000
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Total EI =
$575,121,000
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
BBB = $6,261,106
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
quality of life RecreationBeautificationEconomic DevelopmentArts & Sciences
Tourism is . . .
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Tourism is . . .
7,311 of them
jobs
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
40% AZ65% Return53% Primary
Top of MindClimate ReliefUnique to FlagstaffTargeted Cities
11% CA4% TX
Los AngelesSan Francisco
ImpressionsTargeted Promotions
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
43% Other StatesWord of MouthOnline
Search MarketingTarget by TypeAOT Co-op
11% International
Brand USASales/Media Efforts
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Tactics
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
What does the future hold?
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
General Messaging
ONLINE DisplaySearchVideo SocialMobile
OTHER Print
ContentEmail
Fulfillment
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Elevating Our
Efforts
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
PromotionsVaried by target
Weddings66 Kicks on Route 66#VisitCoolSelfie Trail launch in Selfie SeptemberEvents/Flagstaff365.comWinter WonderlandDog Town USA vs. The Cat’s Meow
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Participate
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
Other Stuff
Flagstaff Visitor Profile
National Travel and Tourism WeekMay 2-10, 2015
Flagstaff Train DayMay 9 @ Flagstaff Visitor Center
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
More Stuff
#dbacks_coolzone InstameetMay 16, 2015 - 10:15 a.m.
Your Idea?We’re here to support you
Market Insights: The Flagstaff Visitor Profile 4.29.15
Market
Insights:
The Flagstaff
Visitor Profile
PAT YOURSELVES ON THE BACK! JOB WELL DONE…
Now back to work making a huge impact on our
QUALITY OF LIFE!