market intelligence documents - t1… · find isvs in the chosen vertical • the standard playbook...

Market IntelligenceProducts and ServicesThis report is based upon information we consider reliable, but its accuracy and completeness cannot be guaranteed. Information provided is not all inclusive. All information listed is as available. For internal use only. Reproducing or allowing reproduction or dissemination of any portion of this report externally for any purpose is strictly prohibited and may violate the intellectual property rights of The Strawhecker Group. All sales are final, nonrefundable, and nontransferable © Copyright 2019. The Strawhecker Group ®. All Rights Reserved.

FOR DISCUSSION PURPOSES ONLY. © COPYRIGHT 2019. THE STRAWHECKER GROUP. ALL RIGHTS RESERVED. 2

Market Intelligence Services

Vertical Strategy Playbook

PaymentsPulsePayments University

BrandInfluence

Custom Research

Competitive Intelligence

Market Insights

Most forward thinking organizations leverage market and competitive intelligence to support a wide range of strategic decisions. TheStrawhecker Group’s full-service market intelligence team can provide the support you need through extensive primary and secondaryresearch, unmatched in the payments industry.

TruShopOn-DemandIntelligence

eReport Subscription


The Customized Data You Need

• TSG has the capability to research and prepare any statistics, trends, articles, legal cases, or reports needed by clients

• Examples of recently completed research include:

▪ M&A activity reports

▪ Integrated software vendor (ISV) research

▪ Emerging payments provider overview

▪ Gateway competitive analyses

▪ Industry vertical growth reports

▪ Cloud based POS product assessments

Why Market Intelligence Support?

• Most organizations see the highest ROI on market research for product launches, identifying new opportunities, reducing risk, strategy and investment identification

• Non-existent/fragmented internal market intelligence support

• Custom market data need that INTERNAL RESOURCES can’t meet

• Stretched internal resources

• Tap into external industry expertise

Custom Research

The payments industry is in a state of flux with changes in consumer and merchant trends, tactics, products andplayers. Most forward-thinking company’s leverage custom research to achieve goals and support decision-making.


Evaluation and Testing

• TSG is capable of evaluating and testing several types of businesses and business partners:

▪ Acquirers

▪ Banks

▪ Point of Sale

▪ ISVs

▪ Resellers

▪ ISOs

▪ Gateways

▪ Shopping Carts

Merchant Perspective

• TSG can test various sales channels and initiate sales processes from the perspective of various merchants:

▪ eCommerce Start-up

▪ Restaurants

▪ Retail

▪ Hospitality

▪ Salon

▪ Fitness

▪ Healthcare

▪ Education

TruShop

See your business and your

partners through the eyes of

the merchant

TruShop is TSG’s answer to mystery shopping engagements. TruShop allows you to see your business and yourpartners through the eyes of the merchant. The service provides an unprecedented look at how merchants viewyou and your competitors businesses.

Insights

• TSG will evaluate the capabilities, services, responsiveness and overall perceptions through the eyes of a merchant:

▪ Customer Service

▪ Risk/Underwriting

▪ Integration

▪ On Boarding Processes

▪ Application Processes

▪ Overall Merchant Experience

▪ Product Features/Capabilities

▪ Social Media Tracking


Get Ahead of the Competition

Bank of research time that can be used at the client’s discretion. This provides flexibility and speed, as it allows clients to engage TSG without the delay of a formal proposal and payment process.

• Example Usage

▪ Webinars

▪ Phone consultation

▪ Market intelligence

On-Demand Intelligence Benefits

Subscription Includes

Research Hours

Access to TSG data

Expert Insights

On-Demand Intelligence

TSG has advised over 1,000

clients including many

Fortune 500 companies

Quick access to vital data and expert insights, without the red tape of procurement, is crucial for a company to getahead of competition and fine-tune strategies. Get what you need before it’s too late.

Perks

Note: Access to certain aggregate datasets may incur additional fees.

Priority in TSG’s project queue

Procurement avoidance

Convenience and flexibility


When One Isn’t Enough

• Major Players - card networks, acquirers, gateways, processors, technology providers and private equity firms have all found unparalleled value through their subscription.

• Company-wide Access - internal distribution of the latest research can provide cost savings, increase employee knowledge, and lead to new strategies creating a high ROI.

• Primary/Secondary Research - all eReports are built from the synergies of extensive research and the teams’ years of industry expertise.

Subscription Details

• eReports - all subscriptions kick-off with web portal access to TSG’s Signature Collection, which are TSG’s most popular eReports. This collection contains approximately eight eReports, but subscribers can expect to receive an average of 17 eReports annually.

• Hours - allocation of 60 ‘On-Demand’ research hours

eReport Subscription

Tap into TSG’s thought leadership with an eReport subscription, which provides direct insight into TSG’s view andanalysis of the industry, existing and new players, products, services, and emerging and future trends. Frominvestors to acquirers to networks, an eReport subscription is key for any company that touches the industry.

Marketing & Sales

TechnologyOperations

& RiskStrategy

C-Level Mgmt

Knowledge Center

“TSG’s eReport subscription provides

timely, credible insights for our team. We

always look forward to the next release!”Ivy Boehm, VP Market Insights, Merchant Services – JPMorgan Chase


Vertical Strategy Playbook

“I’m a believer in TSG’s vertical

strategy process…I’ve seen it work”

VP at a Top 5 Merchant Acquirer

Go to market strategies are changing – TSG has the tools to help your company plan and execute and effectivestrategy. TSG’s ISV database encompasses 1,000+ software providers across multiple vertical markets. TSG’sspecialized research ability can curate custom ISV target lists.

Find the Best Vertical• TSG leverages its big data solution, AIM, to identify

top performing verticals, based on criteria that is important to the client

• This data identifies custom, granular verticals based on metrics like:

▪ Net Processing Revenue

▪ Total Net Revenue

▪ Volume Per Account

▪ New Volume Added

▪ Change in Retained Volume

▪ Gross Volume Attrition

▪ Sales Channel Utilized

Find ISVs in the Chosen Vertical• The Standard Playbook leverages TSG’s ISV database

and robust custom research ability to provide a target list of ISVs that serve merchants in the chosen vertical

▪ Company Name

▪ Company Website

▪ Key Contacts

o Name

o Title

o Email Address

o Phone Number

Learn how to succeed in the Vertical• TSG’s Premium Playbook includes an augmented ISV

target list, as well as strategic analysis on the chosen vertical (Standard Playbook +)

▪ Merchant Market Size and Growth

▪ ISV Long Tail Concentration Analysis

▪ Geographic heat map of merchant concentration

▪ Average acquiring profitability, attrition, residuals, merchant size, average ticket

▪ Guidance on how to reach and serve the vertical from a product/marketing perspective

▪ Competitive analysis of the acquiring landscape


Survey Expertise

• TSG’s seasoned payments industry professionals have the ability to collect and analyze data directly from consumers, merchants, and other payment related entities

• The Market Intelligence team is experienced in

▪ Quantitative and Qualitative methods

▪ Multiple data-collection modes

▪ Statistical techniques

▪ Report creation with a keen understanding of the client’s goals

Customer Experience Measurement Program

• TSG offers services to benchmark and manage the loyalty of a firm's relationships

▪ Measures the willingness of customers to recommend a company’s products or services to others

▪ Used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand

PaymentsPulse

A successful survey requires a high level of skill and attention to detail. TSG offers a wide range of professionalsurvey services, from scripting to custom analysis. We can help you get the most insights from your survey projects.

Leverage TSG’s PaymentsPulseto support decision-making withactual data gathered directly fromthe voice of the target.


Efficient and Comprehensive

• Workshops provide a deep dive into the payments industry today –and where it’s headed.

▪ Most popular boot camps starts with history and definitions and quickly gets into important foundations of the systems, economics, stake-holder perspectives and emerging trends

▪ Custom educational engagements for specific company perspectives are encouraged

▪ On-Site Presentations: On-site presentations for conferences, strategy meetings and customer events

Details

• TSG is able to write, design, and present content that will educate your employee base

• On-site workshop on payments industry fundamentals and emerging trends is supported through this service as well

• Designed for employees of companies for which the efficient structure and handling of payments is mission-critical

• Perfect for new employees as well as those who need to know more about the payments industry

Payments University

TSG has educated the Electronic

Transactions Association (ETA) to help

it guide its 500+ member companies

TSG’s in-house team of payments industry experts, researchers and content developers can create insight-rich,aesthetically professional webinars, infographics, and whitepapers to help with your company education andknowledge efforts.


Content Marketing at Your Fingertips

TSG offers several co-branded vehicles that allow you to overlay insights onto your marketing efforts for promotion, lead generation, brand building and other customer- and prospect-facing initiatives.

BrandInfluence

TSG’s trusted brand can support your marketing and sales activities. TSG is a respected leader in providing research,analysis and actionable business insights for the payments industry. Major publications frequently cite our findingswhen they report on trends in payments

• Webinars - Drive product awareness, lead generation, customer acquisition and customer loyalty through “special event” webinars that can afterwards reside on your website. Our flexible, full-service webinars match independent, industry-specific research with your products and services—pairing education with marketing efforts.

• Whitepapers - Leverage TSG’s reputation as an independent third-party research and advisory firm to validate your product, service or technology offering. Co-branded whitepapers can increase response rates in lead generation and customer acquisition campaigns, and contribute to a more robust web presence. TSG can leverage our extensive database for a customized whitepaper, or we can overlay an ad-hoc custom research for your specific objectives.

• Report and Content Licensing - Licensing allows you the right to distribute TSG reports (or parts of a report) to customers, prospects and media for promotion of your brand. We can tailor our licensing options to fit your specific needs.


TruShop- Samples The images shown represent a small portion of actual output.

TSG recommends scheduling a meeting to better understand the nature of the deliverable.


Vertical Strategy Playbook - Samples The images shown represent a small portion of actual output.



Market Intelligence Services - Samples The images shown represent a small portion of actual output.


ANALYTICS + CONSULTINGThe Strawhecker Group (TSG) is a fast-growing analytics and consulting

firm. The company serves the entire payments ecosystem, from fintech

startups to Fortune 500 companies. The firm provides its clients with

advisory services, research and analytics to help them plan and execute

their strategic initiatives. Based in Omaha, a recognized payments industry

hub, TSG is an established leader in this high-growth, ever-evolving space.

1,000+Clients advised,

including many in the Fortune 500

40+Of the top 50 merchant acquirers served, including 9 of the top 10

23+ YearsAverage

Associateexperience in the

payments industry3.7+ MillionCard-accepting merchants in TSG’s AIM analytics platform, driving millions of dollars in ROI for its users

250+Completed payments company valuations; as well as ~30 buy/sell/investment advisements

market intelligence documents - t1… · find isvs in the chosen vertical • the standard playbook...

Documents