market leader - written exam

8/11/2019 Market Leader - Written Exam

1/5

MARKET LEADER WRITTEN EXAM

UPPER INTERMEDIATE

UNITS ( 1 7 )

I Put the verb into the orret !or" # $re%ent %i"$&e or $'%t %i"$&e #

'tive or $'%%ive

1. Water ( cover ) most of the earth s surface .

2. How much of the earths surface ( cover ) by water ?

3. The park gates ( lock ) at .3! p.m. every eve"#"g.

$. % was bor" #" &o"'o" but % ( grow up ) #" a"a'a.*. Wh#le % was o" hol#'ay my camera ( steal ) from my

hotel room .

. The compa"y #s "ot #"'epe"'e"t. %t ( ow" ) by a much

larger compa"y.

+. %" the ,- elect#o"s for pres#'e"t ( hol' ) every four

years.

/. 0r#g#"ally the book ( wr#te ) #" -pa"#sh a"' a few

years ago #t ( tra"slate ) #"to "gl#sh.

. ou ca"t see the house from the roa' . %t ( surrou"' )by trees .

1!. Where ( these photographs 4 take ) ? %"

&o"'o"? ( you 4take ) them or somebo'y

else ?

II Put the verb into the orret !or"

1. They woul' be offe"'e' #f % ( "ot 4 go ) to the#r party.2. %f % sell my car ( "ot 4get ) much mo"ey for #t .

3. Woul' -teve m#"' #f % ( borrow ) h#s b#ke w#thout

ask#"g h#m ?

$. %f you take more e5erc#se you ( feel ) better.

*. We woul' "ee' a car #f we ( l#ve ) #" the cou"try.

. %f % ha' k"ow" h#s "umber % ( pho"e ) h#m .


2/5

+. %f you ( "ot4 go ) to be' so late every "#ght you

woul'"t be t#re' all the t#me.

/. % woul'"t m#"' l#v#"g #" "gla"' #f the weather ( be )

better.

. What woul' you 'o #f somebo'y ( walk ) #" here w#th a

gu" ?

1! . %m sure she ( u"'ersta"' ) #f you e5pla#"e' the

s#tuat#o" to her .

III o"$&ete thi% re$ort b* +ritin, the orret !or" o! the verb% ,iven

in br'-et%. U%e either the $'%t %i"$&e or the $re%ent $er!et.

5ample6 He .....a"swere'....... (a"swer) the telepho"e a"' gave h#s

"ame.

Re$ort on "eetin, 'bout '/verti%in, %tr'te,*

%" a meet#"g hel' last 7o"'ay the 7arket#"g 8epartme"t propose' that the

compa"y shoul' cha"ge #ts a'vert#s#"g strategy.

%t ............................................2$ (be)

the pol#cy #" the past to use T9 as the ma#" me'#um for a'vert#s#"g our

pro'ucts.

However #" the last year there ............................................2* (be) a "umber

of

cha"ges. The cost of T9 a'vert#s#"g ............................................2 (r#se)

co"s#'erably

s#"ce the beg#""#"g of last year. :or e5ample whereas a o"e;m#"ute pr#me;

t#me slot

............................................2+ (cost)


3/5

............................................31 (#"crease) substa"t#ally s#"ce last 0ctober.

Th#s #s

probably because we ............................................32 (target) a you"ger

au'#e"ce

through our ra'#o campa#g" by l#"k#"g a'vert#s#"g to pop mus#c

programmes. What

#s more the cost of ra'#o a'vert#s#"g ............................................33 ("ot

#"crease) as

much as T9 a'vert#s#"g over the last year. 0ur co"clus#o" #s that T9

a'vert#s#"g

shoul' be cut #" favour of greater emphas#s o" ra'#o.

I0 Re'/ thi% '%e %tu/* 'bout t+o intern'tion'& ret'i&in, o"$'nie%.

M'n',in, intern'tion'& ret'i&in,

mo"g #"ter"at#o"al reta#lers two have set the pace6 %kea the -we'#sh

fur"#ture cha#" a"' Toys => ,s the ,- toy reta#ler. They have bu#lt up

worl'w#'e "etworks @ %kea #" 2/ cou"tr#es Toys => ,s #" 2 @ of g#a"t

stores wh#ch have k#lle' compet#t#o" from local r#vals. %kea #s ope"#"g 12

"ew stores a year #" c#t#es #"clu'#"g :ra"kfurt -ha"gha# h#cago a"'

Wroclaw #" Aola"'. comm#ttee of se"#or e5ecut#ves at the groups

#"ter"at#o"al hea'Buarters #" 8e"mark oversees #"vestme"t #" "ew

markets a"' the re'es#g"#"g or e5pa"s#o" of e5#st#"g stores.

>espo"s#b#l#ty for pro'uct 'evelopme"t a"' purchas#"g l#es w#th

%kea of -we'e" the or#g#"al compa"y that p#o"eere' the Cblo"' style of

-ca"'#"av#a" fur"#ture a"' fur"#sh#"gs wh#ch has ga#"e' a huge

#"ter"at#o"al follow#"g. th#r' layer of cou"try ma"agersta#lors the prese"tat#o" a"' market#"g of those pro'ucts #" the#r home

terr#tor#es. ou"try ma"agers usually assume co"trol for 'ay;to;'ay

act#v#t#es o"ly whe" there are more tha" two stores #" the#r reg#o". They are

allowe' some fle5#b#l#ty #" choos#"g a''#t#o"al pro'ucts wh#ch they th#"k

w#ll meet local tastes.

t Toys => ,s by compar#so" the f#ckle "ature of ch#l're"s cho#ces


4/5

reBu#res more lat#tu'e for local ma"agers. Toy tastes vary s#g"#f#ca"tly

betwee" '#ffere"t cultures says Dreg -taley Ares#'e"t of the compa"ys

#"ter"at#o"al '#v#s#o". :or e5ample s#a" fam#l#es l#ke e'ucat#o"al toys

wh#le mer#ca" ch#l're" are heav#ly #"flue"ce' by -atur'ay mor"#"g

telev#s#o" programmes. -ome toys such

as Earb#e 'olls a"' &ego bu#l'#"g sets 'o well everywhere. Eut others are

less pre'#ctable.Hea'Buarters 'ec#'es whether to ope" a "ew store but local

ma"agers take all the 'ay;to;'ay 'ec#s#o"s o" what toys to

buy a"' #" what Bua"t#t#esF how to market them a"' how much to spe"' o"

a'vert#s#"g. CWe really 'o g#ve them great lat#tu'e #" the ma"ageme"t of

the#r bus#"ess says 7r -taley.

Adapted from the :#"a"c#al T#mes

M'r- the %entene% T (true) or (!'&%e)# 'or/in, to the in!or"'tion in

the '%e %tu/*.

1. Eoth %kea a"' Toys => ,s are stro"gly compet#t#ve #" local markets

arou"' the worl'.

2. %kea a"' Toys => ,s have the same ma"ageme"t structure for the#r

#"ter"at#o"al "etwork.

3. %keas #"ter"at#o"al hea'Buarters are #" -we'e".

4.h#l're" #" '#ffere"t cou"tr#es l#ke '#ffere"t k#"'s of toys.

5. Toys => ,s local ma"agers have more 'ec#s#o";mak#"g powers tha" %kea

local ma"agers.

6. %keas cou"try ma"agers have more co"trol whe" they are #" charge of

more tha" two stores #" the same reg#o".A

in/ the be%t e$&'n'tion !or e'h o! the%e +or/% 'n/ $hr'%e% '% u%e/ in

the '%e %tu/*.

1. have set the pace') have bee" slow to e5pa"'

b) have take" a lot of r#sks

) have prov#'e' a goo' e5ample for others

/) have bee" #" compet#t#o" w#th each other

2. tailors

') takes full respo"s#b#l#ty for


5/5

b) creates #'eas for

) carr#es out

/) a'apts or mo'#f#es

3.fickle

') u"pre'#ctable

b) e5pe"s#ve

) l#m#te'

/) u"cha"g#"g

4. latitude

') restr#ct#o"s

b) ass#sta"ce

) free'om

/) gu#'a"ce

market leader - written exam

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