market like mark zuckerberg by ekaterina walter
TRANSCRIPT
Market Like Zuck!
With Ekaterina Walter
Ekaterina WalterCo-founder and CMO, Branderati
Photography Credit:
Alexander Diana
Andrew Tomayko
The Five Business Secrets of Mark Zuckerberg
Ekaterina WalterAuthor of “Think Like Zuck”
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“I know it sounds corny, but I‟d love to
improve people‟s lives, Especially socially…
Making the world more openis not an overnight thing. It‟s a ten-to-fifteen
year thing.
~Mark Zuckerberg
PASSIONEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
PASSIONEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“At Facebook, we‟re inspired by technologies
that have revolutionized how people spread
and consume information. We often talk about
inventions like the printing press and the television—
by simply making communication more efficient,
they led to a complete transformation of many
important parts of society. They gave more people a
voice. They encouraged progress. They changed the
way society was organized. They brought us closer
together.
~Mark Zuckerberg
PURPOSEEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“I think as a company, if you can
get those two things right—
having a clear direction on
what you are trying to do and
bringing in great people who
can execute on the stuff—then
you can do pretty well.”
~Mark Zuckerberg
PEOPLE
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“We look for people who are passionate about something. In a way, it almost doesn‟t matter what you‟re passionate
about. What we really look for when we‟re interviewing people is what
they‟ve shown an initiative to do on their own.”
~Mark Zuckerberg
PEOPLEEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“The Hacker Way is an approach to building that involves
continuous improvement and iteration. Hackers believe that
something can always be better, and that nothing is ever
complete. They just have to go fix it—often in the face of
people who say it‟s impossible or are content with the status
quo… There‟s a hacker mantra that you‟ll hear a lot around
Facebook offices: „Code wins arguments.‟”~Mark Zuckerberg
PRODUCT
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“So many businesses get worried about
looking like they might make a mistake,
they become afraid to take any
risk. Companies are set up so that people
judge each other on failure. I am not going
to get fired if we have a bad year. Or a bad
five years. I don‟t have to worry about
making things look good if they‟re not. I can
actually set up the company to
create value.”~Mark Zuckerberg
PRODUCTEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
I think the reason [Mark and I are] a good fit is we spent most of our time talking about what we both care about and what motivated us, and I could seefrom Mark that what he really wanted to build was something that fundamentally was going to change who we are and how we interact.
—Sheryl Sandberg, Facebook’s COO
Sheryl has been my partner in running Facebook andhas been central to our growth and success over the years.
— Mark Zuckerberg, Facebook’s CEO
PARTNERSHIPSEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
“Helping a billion people connect is amazing, humbling and by far the thing
I am most proud of in my life.”
~Mark Zuckerberg
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
Photography Credit:
Alexander DianaAndrew Tomayko
Ekaterina Walterauthor of
“Think Like Zuck: The Five Business Secrets of
Facebook's Improbably Brilliant CEO Mark Zuckerberg”
http://bit.ly/think-like-zuck
www.EkaterinaWalter.com@Ekaterina
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
Thanks for attending!
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