market manager campaign toolkit - boots for...

MARKET MANAGER CAMPAIGN TOOLKIT

www.farmersmarkets.org.au

BOOTS FOR CHANGE 2016 © AFMA 2

CONTENTS In the Beginning 3 Meet the Heywire Team 3 Heywire Team’s Concept 4 What is Boots For Change? 4 When Do We Kick Off Our Boots? 5 What Are the Campaign Aims? 5 Why Should Your Market Join Up? 6 Campaign Outcomes 6 Market Day Activities 7 Event Identity 7 Logo 8 Slogan 9 Marketing Collateral 9 National Media Partner 10 National Sponsors 10 Local Sponsors 11 Community Partnering 11 Joining Community Links 12 Fundraising 12 Event Management 12 Insurance 13 Legalities 13 National Campaign Promotion 13 Your Market Campaign Promotion 13 Social Media 14 Media Releases 14 Website 15 Pilot Events 15 Pledge Form 15 Campaign Reporting 16 Any Questions? 16 REPORTS + MEDIA RELEASE SAMPLE Appendix 1 – Pledge Form 17 Appendix 2 – Campaign Report 21 Appendix 3 – Market Media Release -‐ Sample 26


IN THE BEGINNING… AFMA successfully applied for a Foundation for Regional and Rural Renewal (FRRR) grant to co-‐ordinate a BOOTS FOR CHANGE (BFC) national awareness campaign throughout Australia’s network of farmers’ markets. BOOTS FOR CHANGE originated from the 2015 ABC Heywire Regional Youth Summit. A group of young women from family farms across Australia, led by Emma Mott, Bega (NSW) proposed the idea of the BOOTS FOR CHANGE Campaign. FRRR and ABC Radio collaborated to pitch the BOOTS FOR CHANGE idea (and seven others) to interested national organisations, intending to facilitate partnerships between allied organisations and the Heywire teams. AFMA has committed to umbrella the national BOOTS FOR CHANGE initiative in 2016, after initiating and debriefing two BFC pilot activities in October 2015. MEET THE HEYWIRE TEAM Five girls from family farms conceived the BFC idea: Melissa Kelly, Ravenshoe, QLD; Tekura Irvine, Ceduna SA; Britt Reinke, Esperance WA; Hannah Brown, Bogunda Station, QLD and team leader Emma Mott, Bega NSW.


HEYWIRE TEAM’S BOOTS CONCEPT Head to your local farmers’ market to support grassroots farming… The original BFC scope was founded on the fact the girls all hail from farming communities. ‘For us the beauty of Australian produce is that it’s grown by our mums and dads, who care for our livestock and environment. We see the struggle and hardship that farming families go through to produce food for Australia’s dinner tables. We think more people need to appreciate this. ‘More and more people value local, seasonal fresh food and are willing to pay for it. We want you to put your boots on and head down to your local farmers’ market to show your local producers that you care and want them to keep producing healthy farm fresh Australian food.’ They envisaged a special Farmers’ Market Day where everyone wore boots to their local farmers’ market – the symbol of an awareness campaign celebrating local food and farmers. WHAT IS BOOTS FOR CHANGE?

AFMA has adopted the BOOST FOR CHANGE idea and is driving a national awareness campaign that will use BOOTS – any kind – gumboots, work boots, riding boots, tap boots, cowboy boots, fashion boots – as the symbol and iconic image to connect farmers, their families, farmers’ markets and communities. Rather than just one day, AFMA will be inviting all Australian farmers’ markets to host supportive market-‐based events during Boots for Change Month during April 2016. The campaign aims to promote farmers’ markets and support grassroots family farming and rural youth. It is an activation of the innovative idea developed by the group of young rural women at the 2015 Heywire Innovation Summit.


WHEN DO WE KICK OFF OUR BOOTS? April 2015 The national BOOTS FOR CHANGE launch is planned for Carriageworks Farmers’ Market, Sydney on Saturday 2 April 2016. It is expected that ABC Radio will broadcast live from the event. It will headline BOOTS FOR CHANGE month. April has been chosen as the month when market produce is most abundant in most regions of Australia. The 4-‐week window of BOOTS FOR CHANGE month will allow weekly, bi-‐weekly and/or monthly markets to participate in their chosen BFC activities. Weekly and bi-‐weekly markets may choose to run multiple BFC activities, or just on one BFC Market Day during April. All markets are invited to run their BOOTS FOR CHANGE market events on 2 April or after that date during April, with all events concluding on/before 30 April 2016.

WHAT ARE THE CAMPAIGN AIMS? The AFMA BOOTS FOR CHANGE Campaign aims to communicate several significant messages:

v Support Australia’s farmers and specialty food producers – shop at your local farmers’ market

v Promote best practice Australian farmers’ markets v Promote farm-‐fork fresh food access through farmers’ markets v Promote local farmers and food producers v Promote fresh healthy food and nutrition v Promote the Australian farmers’ market movement

Additional aims:

v Develop AFMA partnerships with participating markets and with organisations including ABC Radio and other campaign stakeholders

v Foster partnerships with rural community organisations, especially rural youth education, health, and skills development


v Fundraising opportunity to support local organisations (not mandatory) v Seek additional BFC Campaign sponsor engagement

WHY SHOULD YOUR MARKET JOIN UP? All Australian AFMA affiliated farmers’ markets are invited to join this national campaign. Benefits to your market and your farmer and specialty foods stallholders include:

v Media event coverage via regional ABC Radio, local press Live broadcasts, interviews, ABC online stories, other media coverage

v Attract more shoppers to your market on BOOTS FOR CHANGE MARKET DAY v Access to AFMA campaign collateral -‐ Logo, EDM flier, poster, email footer templates, media release template v Partnering opportunities with rural/regional/ allied youth organisations v Community precinct activation v Engagement with community youth organisations

CAMPAIGN OUTCOMES Farmers’ markets participating in BOOTS FOR CHANGE should expect to receive:

v Higher market attendances and sales v Attraction of new shoppers, and more younger shoppers v Local media promotion and event coverage v Development of supportive community partnerships, especially with youth

organisations v Positive awareness of agriculture / rural youth projects v Positive awareness / recruitment of farmer /food producer stallholders


MARKET DAY ACTIVITIES BOOTS FOR CHANGE Market Day activities should all feature BOOTS – farm boots, cowboy boots, work boots, riding boots, gumboots, even knee-‐high fashion boots. So PUT YOUR BEST BOOTS FORWARD!

BOOT activities for Market Day could include:

v ‘Shop in Boots’ call-‐out via social media/market signage v Boot Scooting inc Demonstrations v Egg, Spoon and Boot Race v Boot Fashion Parade (on hay-‐bale catwalk) v Boot Tossing Competition v Best Decorated Boot v Boot Guessing Competition – How many potatoes in this gumboot? v Boot Recycling – as planters, garden sculpture v Boot Painting – Gumboot Art Exhibition v Boot colouring for children v Boot baking challenges -‐ cakes/ biscuits v Boot photography & Instagram Competitions v Boots n All Storyboards – how farmers get produce from paddock to

market/plate v ‘Boot on the Other Foot’ Market Surveys – ‘Tell Us What you Like (or don’t)

about your local Farmers’ Market!’ v ‘Chef in Boots’ – cooking demonstrations of farmers’ produce / nutrition

education – all participants wearing…boots! This list is just to get your Boot ideas going…there is no limit! EVENT IDENTITY All participating farmers’ markets are required to use the official event name: BOOTS FOR CHANGE and the associated event logo.


LOGO The official BFC campaign logo must be used on all associated event collateral – signage, EDM fliers, posters, websites etc. Artwork and /or design templates will be provided to market managers that sign-‐up for the campaign. There are several logo versions: Full Colour, Sepia, and Black and white; vertical and horizontal formats. The logo IP belongs to AFMA and is offered under licence at nil cost to all participating farmers’ markets.


SLOGAN The BFC AFMA Campaign Slogan or strap line is: SUPPORT FARMING FAMILIES which is incorporated into the campaign visual identity. Participating farmers’ markets may also develop ancillary strap lines to suit or highlight their chosen BFC activities. Some examples to get you going: v Boots n’ All v Put Your Best Boot Forward v Boot Up v These Boots are made for Talking… v Bet Your Boots v Too dig for your Boots MARKETING COLLATERAL AFMA will provide all participating farmers’ markets with access to the following marketing collateral:

v Event Logos v EDM Template v Email Footer v Banner design concepts v Poster Template (A4) v Media Release Template

These items will be provided once your market completes the BFC Pledge confirming participation and the nominated events. There is no licence fee, but signature of the Pledge Form confirms agreement to the Terms of Use. See Appendix 1 – Pledge Form. Market managers may wish to produce Boots For Change shopping bags, using the campaign logo. AFMA will not be issuing BFC shopping bags. COLLATERAL USEAGE Participating market managers are invited to use some or all of these event marketing tools.


Suggested uses include: • BFC Logo inclusion in market newsletters, e-‐fliers, social media posts • BFC logo inclusion on market day signage • BFC Poster (A4) laminated and displayed at all stalls – leading up to and on BFC Market Day • BFC Poster (A4) laminated and displayed in prominent community locations leading up to the BFC Market Day • BFC Banner – at market or prominent site in your community NATIONAL MEDIA PARTNER The program media partner is ABC Radio. AFMA will provide referrals to participating market managers, linking them to their regional ABC radio contact. It is then up to individual market managers to advise the ABC, and other regional media about your market’s commitment to BOOTS FOR CHANGE and associated BFC Market events and community partnerships. AFMA will advise the ABC Radio Heywire team of all BFC participating markets. If you wish to contact ABC Heywire directly, the contact is: Dan Hirst ABC Heywire 03 9626 1861 0419 102 637 [email protected]

NATIONAL SPONSORS AFMA is proud to partner with several key national organisations, or organisations with a national reach whose ethos and values are compatible to the BFC project. We sincerely acknowledge the generous support of: v ABC RADIO HEYWIRE – Regional and national promotion v BLUNDSTONES – Platinum Boots v BRUNY ISLAND CHEESE Co – Bronze Boots v COLMAR BRUNTON – Bronze Boots v FRRR – Originating Grant Funder


More partners will be announced in the weeks leading up to BOOTS FOR CHANGE. Participating markets are requested to respect the investment of these major national sponsors, and desist from recruiting local community sponsors whose brands may overlap the national sponsor identities. eg: other boot companies. LOCAL SPONSORS Participating markets are encouraged to reach out to local community enterprises, including the NFP sector to secure local / regional sponsorship eg: local paper, agricultural supplies, regional energy provider etc When sourcing local sponsors please consider and avoid any possible conflicts of interest with the national campaign partners. COMMUNITY PARTNERING The BOOTS FOR CHANGE awareness campaign is intended to be fun, promote farmers’ markets and the importance of family farms and fresh food, but the campaign also offers another significant opportunity. BOOTS FOR CHANGE can be a platform to raise community awareness of positive community programs supporting farmers, farming families and especially rural youth. AFMA recommends every participating BFC Market ‘adopt’ and collaborate with a local rural / regional agency whose charter and activities dovetail well with best practice farmers’ markets and the aims of the campaign. City-‐based markets may seek alliances with other local food projects – eg: school gardens Your chosen BFC event partner could be a:

v Local agricultural high or primary school v Agricultural training college v Regional Development organisation v Shire/LGA Youth initiative v Young farmers association v Future Farmers Network v Youth skills program v WA Federation of Rural Youth v AgConnectWA v Youth Affairs Council (VIC) v Headspace – National Youth Mental Health Foundation v Ruok v Inspire Foundation v Youthbeyondblue.com


v Butterfly Foundation v School gardens

…or similar organisations This is an indicative and by no means an exhaustive list. You are encouraged to offer your chosen community partner organisation a stall or other presence – eg: cooking demonstration at the BFC Market Day/s to provide visibility and a promotional platform. AFMA will rely on market managers to choose and involve suitable organisations and undertake all community liaison at the grassroots level. Participating markets will be asked to report on their community extension activities and their outcomes. JOINING COMMUNITY LINKS… Market managers are encouraged to choose one local organisation and/or program as the BFC Market Day partner. The chosen organisation should be promoted in all event collateral, and be prominently involved / have a stall on BFC Market Day, allowing representatives to promote their respective rural youth/ farming/ sustainable food programs. FUND-RAISING The BOOTS FOR CHANGE Campaign is intended as an awareness project, rather than a fundraising initiative, which could be interpreted from the campaign name. Of course, your BFC Market Day (or days) can also be an opportunity to fundraise – Gold Coin donation – for a preferred community partner organisation. There is however no incumbency to do this if your market committee prefers not to. EVENT MANAGEMENT Participating farmers’ markets are wholly responsible for the management of their BFC market day activities. AFMA will provide the campaign logo, and specified promotional tools for the use of markets. BFC market events will need to run within individual markets budgets and resources; AFMA will not provide funding for individual market activities.


INSURANCE Markets participating in the BFC campaign are expected to hold public liability insurance to cover any BFC campaign activity. A copy of a current certificate is required with the application. It is expected any BFC activities if conducted at the market on a regular market day will be covered under the market’s existing public liability cover.

LEGALITIES AFMA does not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred directly or indirectly by any use of, or reliance on, or interpretation of, any information contained in this BOOTS FOR CHANGE Toolkit. AFMA does not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred directly or indirectly by any farmers’ market participating in the BOOTS FOR CHANGE Campaign. NATIONAL CAMPAIGN PROMOTION - AFMA

AFMA will drive national awareness of the BOOTS FOR CHANGE initiative to coincide with the national launch day. Media coverage will be sought in mainstream media (print, TV, radio), via ABC Radio and in rural media. AFMA will issue event media releases to a wide range of national news, rural, food media. The resulting coverage is intended to create a launch pad for your market’s BFC activities during April 2016. AFMA will post BFC Campaign news on the BFC website leading up to and during April 2016. It is the market manager’s responsibility to advise AFMA of newsworthy BFC activities, and supply images as appropriate. AFMA will liaise closely with ABC Radio. YOUR MARKET CAMPAIGN PROMOTION AFMA recommends all participating markets also promote their BFC events via

v Social Media – Facebook, Twitter, Instagram v Local and regional newspapers v Posters in your local community v Market Site and Market Day Signage v Special Offers and Competitions v Image Uploads to Market Websites v Market Newsletters and E-‐letters


To assist market managers the AFMA Toolkit includes a sample Media Release (Appendix 3) that can be amended to suit individual market activities. It is the market manager’s responsibility to issue this release (once particularised) to local / regional media outlets, including your regional ABC. SOCIAL MEDIA Social media is an ideal and cost effective tool to promote BOOTS FOR CHANGE. All participating markets are encouraged to ‘feed’ the campaign social media links. The BFC Campaign Social media links are displayed on the top right corner of the website. They are: FACEBOOK: https://www.facebook.com/BootsForChange TWITTER: #bootsforchange AFMA and all participating markets are encouraged to contribute to the Social Media coverage of all BOOTS FOR CHANGE activities. The BOOTS FOR CHANGE logo can only be used in conjunction with social media posts of all previously notified and approved BFC activities. Emma Mott will provide BFC liaison between AFMA and the Heywire team. The Heywire team will also feed Social Media channels with BFC news. Emma can be contacted on: E: [email protected] MEDIA RELEASES AFMA will issue several national media releases promoting the BOOTS FOR CHANGE campaign and its highlights. Market managers are also encouraged to issue media releases to local/ regional media to encourage awareness of their BFC Market Day/s activities. (See above) The BFC toolkit includes a sample media release (Appendix 3) that can be amended to reflect local activities. It is provided as guidance and you simply amend to include your market’s details. Or you can of course create your own media release but please remember to acknowledge the national sponsors! It is requested that any Media Release carries this primary partner footer logo:


WEBSITE A dedicated BOOTS FOR CHANGE website has been developed to support the project. The address is: www.bootsforchange.org.au The Campaign Pledge Form will be available as a PDF Download from the site for all markets wishing to join the campaign. AFMA will regularly update the site with BFC activity news and images, but it is up to all market managers to supply that information to AFMA. Please email BFC news and images to: [email protected] BFC News updates will be posted on the event page as the BFC National Campaign activities unfold. PILOT EVENTS The FRRR Grant required that AFMA arrange two regional BOOTS FOR CHANGE Market Day Pilot events. These were held in October 2015 in Launceston at the Harvest Farmers’ Market (17th October 2015) and the SAGE Moruya Farmers’ Market (20th October 2015). The feedback of these market managers has been included in the preparation of this Toolkit. Images are viewable at www.bootsforchange.org.au ‘ We received very strong community support for the event and the idea, with many shoppers wearing boots to the market.’ Kim Hewitt, HARVEST LAUNCESTON FARMERS’ MARKET ‘Attendance was up on the previous week and there was a feeling that some new shoppers attended. The number of young people there was higher than usual too.’ Kate Raymond, SAGE MORUYA FARMERS’ MARKET

PLEDGE FORM To be part of the BOOTS FOR CHANGE Campaign you will need to complete the event Pledge Form. It is included in this Toolkit (Appendix 1). You are required to complete the details and return it to AFMA by 26 February 2016 if you wish your market to participate in the BOOTS FOR CHANGE campaign. Form return to: BOOTS FOR CHANGE 2016, AFMA E: [email protected] Mail: AFMA, PO Box 1101, Potts Point NSW 2011


CAMPAIGN REPORTING All participating markets will be required to complete an event Appraisal Form (an FRRR Grant condition). See sample included in this Toolkit (Appendix 2). These will need to be returned by 15 May 2016. Form return to: BOOTS FOR CHANGE 2016, AFMA E: [email protected] Mail: AFMA, PO Box 1101, Potts Point NSW 2011

ANY QUESTIONS? The BFC Toolkit is intended to provide you all the necessary information, but if you need further details please contact: AFMA E: [email protected] T: 02 9360 9380 THANK YOU TO OUR NATIONAL PARTNERS:


APPENDIX 1 BOOTS FOR CHANGE - PLEDGE FORM YYEESS!! OUR FARMERS’MARKET WISHES TO PARTICIPATE IN THE BOOTS FOR CHANGE CAMPAIGN MARKET NAME

MARKET ADDRESS

MARKET WEBSITE

MARKET MANAGER NAME

EMAIL

TELEPHONE

BFC EVENT MANAGER NAME if different to manager above

BFC EVENT MANAGER EMAIL if different to manager above

BFC EVENT MANAGER TELEPHONE if different to manager above

BOOTS FOR CHANGE MARKET DATE/S Specify dates of one (or more) BFC Market Days

MARKET TRADING TIMES

INSURANCE POLICY NO: Please also provide a copy of your market public liability insurance

Policy scan attached Policy mailed


BOOTS FOR CHANGE MARKET DAY ACTIVITIES Please list and describe proposed activities Use an additional page if required

BFC PARTNER ORGANISATION/S We propose to partner with…

PARTNER WEBSITE

PARTNER ORGANISATION CONTACT DETAILS NAME TELEPHONE

FUNDRAISER Our event will also raise money for…provide details


PROMOTION Please indicate how you propose to promote your BFC Market Day activities

ATTENDANCE How many stallholders do you expect on your BFC Market Day/s?

How many shoppers do you expect on BFC Market Day/s?

OTHER INFORMATION Please provide any other relevant information that may assist the promotion and success of this event


LICENCE AGREEMENT As the official representative of this market I agree to participate in BOOT FOR CHANGE Campaign and agree to the terms of participation as outlined in this Toolkit. I agree that the BFC logo will only be used on market collateral in relation to BFC activities. SIGNED: PRINT NAME: DATE:

PLEASE SCAN AND RETURN THIS FORM BEFORE 28 FEBRUARY 2016 TO: BOOTS FOR CHANGE AFMA E: [email protected] Or mail to: AFMA PO BOX 1101, POTTS POINT NSW 2011


APPENDIX 2

BOOTS FOR CHANGE - EVENT FEEDBACK The FRRR Grant requires AFMA to report on the outcomes of the national BOOTS FOR CHANGE Campaign. As a participating market we request you complete this brief survey and return it before 15 MAY 2016 to: BOOTS FOR CHANGE AFMA E: [email protected] Or mail to: AFMA PO BOX 1101, POTTS POINT NSW 2011 MARKET NAME

MARKET LOCATION

MARKET WEBSITE Include link to BFC Coverage

MANAGER NAME

TELEPHONE

MANAGER EMAIL

BFC EVENT NAME

BFC EVENT DATE/S

COMMUNITY PARTNER ORGANISATION/S Please list

NUMBER STALLHOLDERS AT BFC MARKET DAY/S


NUMBER SHOPPERS AT BFC MARKET DAY/S

DID BFC MARKET ATTRACT MORE STALLHOLDERS/ SHOPPERS THAN REGULAR MARKET DAY?

Please circle STALLHOLDERS SHOPPERS

MEDIA COVERAGE Please state names of media organisations/ publications

Television Newspaper Radio Newsletter Social Media


EVENT OUTCOMES Please list the key outcomes/ new community partnerships of your BFC market events Please tick – or add other outcomes

• New community partnerships created

• Increased exposure of our farmers’ markets to

community

• Attraction of younger demographic of shoppers – families, youth

• Increased produce sales

• Increased shopper numbers

• Increased awareness of farm-‐fork fresh food

access through our farmers’ market

• Increased awareness of fresh healthy food and nutrition

• Increased awareness of the Australian farmers’

market movement

• Provided ideas for future activity

• Other (please describe)


FUNDRAISING Did your market fundraise at BFC event/s? How much was raised for partner project/organisation?

YES NO $.............................

BFC MARKETING TOOLS Did your market use the tools/templates provided? Please circle tools used. If not, why not? Which tools were most helpful? Please explain

BFC Logo EDM Flier Banner layout

AFMA Web link Email footer Media Release Template

A4 Poster

DO YOU THINK BFC SHOULD BE AN ANNUAL CAMPAIGN? Please give reasons for and against

YES NO Now tell us why…


WOULD YOUR MARKET PARTICIPATE IN BFC AGAIN? If not, why not?

YES NO

SATISFACTION SCALE Please mark your overall satisfaction with this AFMA campaign from 0 – 5 5 = excellent

Please circle Very Very Extremely Unsatisfied Unsatisfied Satisfied Satisfied Satisfied

CAMPAIGN SUGGESTIONS AFMA invites and values any suggestions for future BFC activities. Send separate email if you wish!

Thank you for your market’s support of BOOTS FOR CHANGE, and for your time in completing this survey. Return to: BOOTS FOR CHANGE before 15 May to: E: [email protected]


APPENDIX 3 – SAMPLE MEDIA RELEASE This template MEDIA RELEASE is provided for guidance or your use. Simply amend the text where marked to include your market’s details. You can of course create your own media release but please remember to acknowledge the national sponsors! JUST CUT AND PASTE….

ADD YOUR MARKET LOGO HERE MEDIA RELEASE April 2016

BOOT UP TO SUPPORT FARMING FAMILIES BOOTS FOR CHANGE FARMERS’ MARKET DAY [Insert date] April 2016

Boots – any kind – gumboots, work boots, riding boots, tap boots, cowboy boots, fashion boots – will all feature at this special [insert market name] BOOTS FOR CHANGE Market Day. Boots have been chosen as the symbol to promote farmers’ markets and to celebrate our hardworking farmers and their families.

This market is part of the national 2016 BOOTS FOR CHANGE Support Farming Families awareness campaign, organised by the Australian Farmers’ Markets Association (AFMA) during April. The BOOTS FOR CHANGE campaign idea originated from the 2015 ABC Heywire Youth Innovation Summit, championed by an HSC student, Emma Mott from Bega, south coast NSW.

‘The beauty of Australian produce is that it’s grown by our mums and dads, who care for our livestock and environment. We see the struggle and hardship that farming families go through to produce food for Australia’s dinner tables. We think more people need to appreciate this,’ said Emma Mott.

‘We want people to put boots on and head down to their local farmers’ market to show local producers that we care and want them to keep producing healthy farm fresh Australian food. It’s something everyone can do.’

So head down to your local farmers’ market and support BOOTS FOR CHANGE to raise


awareness of farmers’ markets and encourage vital community conversations – about local food, supporting local farming families and encouraging regional youth to explore opportunities in agriculture.

‘Market shoppers across Australia are being asked to wear boots, recycle old boots in novel ways, participate in best boot parades, boot photo competitions, boot-‐scooting and many other fun activities to draw attention to farming and local food production, as well as youth programs in these rural communities,” explained Jane Adams, spokesperson for the Australian Farmers’ Markets Association. Market shoppers are asked to shop in boots, stallholders will do more than just wear boots so you can expect plenty of boot action – and prizes. There will be [insert list of boot themed activities to be held on BFC Market Day at your market] ‘We’re asking shoppers – and stallholders – to put their best boots forward. It is amazing how this idea resonates; people are very passionate about supporting farming families and promoting agriculture to boost the local economy, ’ said [insert name], manager of the [insert market name]

Insert Name] Farmers’ Market BOOTS FOR CHANGE Market Day will be held on

[insert date ? April 2016], from [insert time] at [insert location]. Locally grown for local people.

Be there – boots and all! www.bootsforchange.org.au www.facebook.com/BootsForChange Twitter: # bootsforchange FOR MORE INFORMATION: Contact Name: Mobile: Email: Market website: AFMA SPOKESPERSON: Jane Adams M: 0417 733715 E: [email protected]

market manager campaign toolkit - boots for...

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