market more intelligence v session 5: approaching the session 4: … · 2018. 5. 10. · session 3...
TRANSCRIPT
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Session 3
Session 5: Approaching the Market Session 5:
Approaching the MarketSession 3:
Global Market Research
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Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center
Session 4: Costing & PricingSession 5:
Approaching the Market
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Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center
Session 5:Approaching the Market
Export-U.com is operated by the US Export Assistance Center, in Atlanta, a collaborative partnership including the SBDC International Trade Center of the University of Georgia, and the US Commercial Service. The SBDC program is funded by the University of Georgia and the U.S. Small Business Administration. SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis.
Session 3:
More IntelligenceRefine your list of potential overseas markets
Market
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Session 3: More Intelligence
(Let’s take a closer look at some key markets)
Image: Chris Davanzo | The krugerfarms.com Blog, www.krugerfarms.com
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Session 3: More Intelligence
First Culling of Markets(Sort through data from Session 2)
Eliminate markets that are: • Very small
• Trending down or low growth
• Poor credit rating
Sort remaining markets based on your own subjective factors
Image: Microsoft Clip-art, and NASA Goddard Photo and Video on Flickr
Session 3: More Intelligence
GeographyWorld region
Trading blocs
Largest markets
Fastest growing markets
Image: Microsoft Clip Art
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Session 3: More Intelligence
First Decision Time
CriteriaTrendsTransportation CostSize/CompetitionTrading Blocs
Select 5 to 10 countries
Rank them
Image: Microsoft Clip-art
Session 3: More Intelligence
( j u s t t o p 5 - 1 0 m a r k e t s )
Photo: Pixabay sunset-481976
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Export.gov Market Research
http://www.export-u2.com/RESOURCES/Library/library.html
Photo: Night Sky, NASA Earth Observatory, http://earthobservatory.nasa.gov/IOTD/view.php?id=48892
Session 3: More Intelligence
Export.gov: Reference Library
https://www.export.gov/Market-Intelligence
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Photo: photogestion on Flickr, http://www.fotopedia.com/items/flickr-1134316776
Session 3: More Intelligence
Top Market Reports
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Photo: 1957 Chevrolet Bel Air 2-Door Sport Coupe (7 of 11) | Flickr ... www.flickr.com - Page by Randy von Liski ,
http://www.export-u2.com/RESOURCES/Library/library.html
Session 3: More Intelligence
Photo: Culture Shocks of Australia, www.johnmason.com
Country Commercial Guides
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World Wide Web Map
Photo: World Wide Web Concept Map, Classic OPTE Project Map of the Internet 2005, by curiouslee on Flickr
USEAChttp://www.buyusa.gov
SBDChttp://www.asbdc-us.org
State Economic Development Agencies
http://www.sidoamerica.org/directory/directory.htm
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Session 3: More Intelligence
Sort for target markets
Use on-line resources to help you decide
Consider other company-specific factors
Photo: NASA, Astronauts use iPods in Space Shuttle, NASA Approved. Video + ..., obamapacman.com
Session 3: More Intelligence
Questions?Questions?For assistance call:
1-800-USA TRADEor consult your nearest
US Export Assistance CenterIn Georgia you can also call the SBDC International Trade Center at 678-985-6820