66 An insight into many of Indonesia’s strongest and most trusted brands

MARKETSince the participation of Indonesia

in GATS (General Agreement of Trade Service), global competition is inevitable; so much so that national piping industry can be said to have faced serious threats from other countries’ products akin to those of our own. On the other hand, relatively stable and increasing economic growth has caused increase in the development of various sectors, which in turn causes the increase in needs and demand for high-quality pipes in Indonesia. For this reason, as a company owned by the nation’s offspring, Vinilon presents high-quality products to answer all of those needs.

HISTORYFrom a factory with partitioned rooms

laid on an area as wide as 3706,5 acres (1,5 hectares), PT. RUSLI VINILON SAKTI was established on August 1st, 1979.

With ample effort and prayers, in 1999, VINILON had been able to increase its production capacity to 9,000 tons per year and successfully produced PE pipes with a capacity of 2,000 tons per year. In 1993, VINILON made some modernization and moved the factory to a 33,111.4 acre land (13,4 Ha) in Jalan Narogong, Cileungsi, Bogor with an increase of its production capacity of u-PVC Vinilon up to 18 thousand ton per year. In 2017, with an expansion of the factory area reaching as

wide as 55,597.5 acre (22,5 Ha) in Cileungsi, Bogor, the production capacity of u-PVC has reached 60,000 tons per year, and for PE 30,000 tons per year. All the while, to serve the needs in the northern regions of Indonesia, Vinilon has built new Factory Facilities in East Java on a land as wide as 42,007 acre (17 Ha) to continuously contributes to the development of Indonesia in the manufacture of uPVC, PE and fitting pipes.

PRODUCTSVinilon production pipe is characterized

by not only high flexibility (tensile force of > 22mPa and elasticity of > 700%) but also impact strength and low-temperature durability (it can withstand frozen water temperature). With its lightweight materials (floats on water) whose density equals to 0.94 gr/cm3, Vinilon pipes provides easy-handling and easy-

67An insight into many of Indonesia’s strongest and most trusted brands

transport. Also, innovation in the joining techiques which provide speed and ease, its abrasion-proof and corrosion-proof products with visually smooth surface to minimize loss of pressure, as well as its production processes which involve only the best materials have made Vinilon pipes advisable for drinking water distribution (environment-friendly). Perfected with long-term use up to 50 years, Vinillon pipes have become the first choice to fulfil the needs of Indonesian piping.

TARGET MARKETVinillon high-quality and

internationally-standardized products is available for various piping needs which requires high-quality products from property requirements such as plumbing, HVAC, electricity, PPK, to shipping and infrastructure requirements such as Drinking Water Distribution Company, Industries, Mining, Plantations and even Communication.

LATEST DEVELOPMENTThis year, some high-quality pipe types

such as Conduit Pipes and PPR Pipes produced by Vinilon will be made available not only for project market segments but also for retails level, accompanied with Conduit pipe joints and complete PPR and supported with advanced water-meter equipped with latest technological adaptations produced by Vinilon.

PROMOTIONVinilon brand and trademark are

inseparable from the grandeur of Vinilon Group Corporation which has gained the trust of Indonesia industrial high-fliers. This keeps getting highlights from various brand promotion activities through online and offline platforms as well as below-the-line activities to get Vinilon products closer to the customers.

BRAND VALUESVinilon possesses brand values also

apply as the core values in the company, namely:

RIGHT (Responsible, Improvement, Good Adaptation, Honesty and Respect, Teamwork).

Do the RIGHT thing and do the thing RIGHT.

ACHIEVEMENTSVarious national-scale award such

as MURI Record for The First Factory to produce 1200mm pipe in Indonesia, Certification of Sirim Standard from Malaysia, TOP Brand Award, Home

Preferred Alternative Brand, Indonesia Digital Popular Award 2018 and many other local and international awards depict the acknowledgement and provide evidence of quality of both the product and the brand of Vinilon in the eye of its customers.

CORPORATE SOCIAL RESPONSIBILITY

Drinking Water Installation Facility and Structure Development in various area in Indonesia in collaboration with renowned private and state universities in many provinces is true evidence that Vinilon Group is committed to develop the country.