<— No, it’s not me...

Fierce Competition

U.S. 2011 all new titles/editions = 290,000

U.S. 2012 only self-published = 391,000

Traditional

Marketing

Spitting out the same old

marketing:

• News releases

• Brochures

• Articles

• Books

• Direct mail

• Web sites

• Social media

• Networking

Typical (worthwhile)

book marketing

o Postcards/bookmarks

o Readings/book signings

o Book expos

o Online promos (giveaways)

o Social media (Facebook,

blogs, Twitter, Pinterest)

o Share excerpts

o Talk shows

Cluttered Minds

How effective are these tools now?

We see up to 5,000 ad messages a day (Yankelovich market research)

What makes you stand out?

Emotional Marketing

Requires

thinking outside

your service or

product box...

Emotional Connection

For Song of the Ocarina:

• Wrote in Coffee Bean & Tea Leaf

• Heroine’s iPod (music)

• Nerd fun (mythical/extinct

creatures, Fae world, magic)

• Dark Fae = burned-out

rock stars

• Noble Fae names from nature

• New Zealand setting

Ask personal questions

to prompt ideas...

How do you spend your free time?

What do you think is cool?

Do you have a dog, cat or exotic animal?

What offering can

educate and entertain?

Can you incorporate

other skills?

How do you spend

your free time?

MAPP MakersMastering Adventurous Plans & Projects

HOME ABOUT CONTACT US USABLE STUFF SUBSCRIBE

Getting Yourself Ready for the PMP Exam

For most of us who haven’t been in an academic world for the last 10,20, or

30 years, preparing for the PMP Exam can be terrifying. Sometimes you just

have to put yourself in a different place and readjust your perspective. We

do that for ourselves through travel; we recently spent some time along the

central coast of California. Here is a picture to give you the idea.

Crashing Waves - Central Coast of California

You don’t have to leave town to get an “attitude adjustment” – you can do it

through music, meditation, hiking, walking or just going someplace new in

town. To help you get started, here are some Study Tips for getting yourself

ready for the PMP Exam.

Filed under: Home, Integration, Tools and Techniques | Posted on

January 8th, 2012 by travel | No Comments »

Are There Millenials in India Too?

We are all familiar with the generational differences in the US – Boomers,

Xers, and Yers. If you work with folks in different countries, you will know

MAPP MAKERS

Your MAPP Makers, Barb Elazari and Mike Bergman,

have two life passions: Project Management and

traveling. These two ideas intersect here in this

collaborative space

where you may explore and hone your Project

Management skills through the metaphor of

travel.

LINKS

Barb on Linkedin

Facebook

Mike on Linkedin

Our Website

YouTube Videos

ARCHIVES

January 2012

November 2011

August 2011

July 2011

May 2011

February 2011

January 2011

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

CATEGORIES

Communication

Home

Integration

People Related

Risk

3/12/14 8:39 PM http://themappmakers.com/category/home

Travel blog metaphor

BEB Associates’ MappMakers blog

(Mastering Adventurous Plans & Projects)

Do you have a dog,

cat, or exotic animal?

E-newsletter mascot

Granite Leadership Strategies’

“Straight Business Talk”e-newsletter

(Maya’s Quick Tip)

What do you

think is cool?

Business theme

Dr. Dickerson’s orthodontist office in

Chandler

(everything Looney Tunes)

What offering can

educate and

entertain?

Games

Marcy Maslov’se-Factor!®

Role-playing Business Ethics Simulator

(board game)

Can you incorporate

other skills?

Pastry Chef

L. H. Nicole(Legendary series author)

decorates cakes with book-cover fondant

Other Questions

What is your hobby?

How are you making a difference?

In what creative way can clients use your service or

product?

Where do you like to hang out?

#1 Customer Plus-Delta

Continuously gather [reader] feedback.

Make it easy for readers to connect with you.

What do readers say they LOVE/VALUE?

How can they contribute?

#2 Napsterize Knowledge

Make it a point to share knowledge freely.

How do you share your story/message?

Share your unique book aspects

#3 Build The Buzz

Expertly build word-of-mouth networks.

What can you do to create buzz?

(i.e. get readers and other groups talking about your

story/message?)

Involve others who have different networks

Share indirect information

Hold events in unusual places

#4 Create Community

Encourage communities of [readers] to meet/share.

In what ways do you bring readers together, to make them feel like an

insider?

Connect through:

Online portals

Events

Interests/hobbies

#5 Bite-Size Chunks

Devise specialized, smaller offerings

to entice [readers] to bite.

What can you offer or give away so readers can sample your

story/message with little risk?

Use, tweak, or expand on existing content

Give something away

#6 Create a Cause

Focus on making the world, or [a life], better.

Align with other causes?

What dream do you sell to readers?

Other Ideas

What outrageous idea can you generate?

Bring your authentic personality to your marketing

Ideas:

Candy tin

Cootie catcher

Create a game

Gift basket raffle

Next step

Brainstorm ways to

connect clients to

what you do and

what you enjoy.

Ideas available!

Ann Videan

anvidean.com