MARKET POTENTIAL FOR DATA PRODUCTS Prepared & Presented By, Deval Naik MIT SOT

Project Guide,

Dr. Milind Pande

MIT SOT-Project Director

About Bharti Group

“To build India's finest business conglomerate by 2020”

• Founded: 7th July, 1995

• Chairman and M.D.: Sunil Mittal • Total Revenue: $ 10 billion(in 2009)

• Employees: 25,543(in 2009)

• Market share in voice services: 21.34% • Total number of subscribers : 133,220,882 1.3 billion

Voice

0.3 billion

Data

“ 1st in India ” “ 3rd largest in the world ”

Objective

• Primary Objective:

• To find out the market potential of Data Products for SOHO segment and Medium scale organizations

• To find out the factors influencing the buying decision of data

products

• Secondary Objective:

• To find out the need of data products

PRODUCT LINE

Products offered by Airtel Telemedia Services Ltd.

• Internet Leased Line

• Broadband

• Multiprotocol Label Switching

• Virtual Private Network

• Broadband-Virtual Private Network

• Audio Conferencing

• Video Conferencing

• Very Small Aperture Terminal

• International Private Leased Circuit

• National Long Distance Leased Line

• Point to Point

• Point to Point-Radio Frequency

RESEARCH

METHODOLOGY

Collection of company’s detail

Target market segmentation

Preparing

questionnaire

Collection of raw data

Survey

work

Analysis of the raw data

Findings &

Suggestions

10 days 25 days 10 days

Gnatt Chart

Network Diagram

FINDINGS

Market share in Pune

1% 2%

4% 3% 2%

14%

Aircel

Airtel

BSNL

Hathway

NetForIndia

Reliace

Reliance 30%

21%

Sify

STPI

Tamika

Tata

Tulip

Utelecom

0.52%

5% Verizon

0.52% 2%

12% 3%

1% VSNL

Existing Market in Pune (in ` )

?

?

Data products which organization uses

0.49% 0.49%

0.49%

12%

3% 12%

39%

AC

Broadband

ILL

MPLS

VC

VPN

34%

WiMax

Wireless

Earnings by Company

2,50,00,000

2,00,00,000

1,50,00,000

1,00,00,000

50,00,000

0

Satisfaction level for the Data products of

the Organization

10% 3%

2 3

31% 4

5

2- Less 56%

3- Moderate 4- Good 5- Very Good

?

Factors which organizations considers while

purchasing data products

1%

11%

9%

Price

Service

Speed

Uptime

79%

Reason NOT to shift to Airtel Telemedia Services Ltd. 17%

Existing Customer

55%

4%

6% 10%

High Cost

Not aware

Not good service

Performance

Present contract

Satisfied with existing

8% 0.64%

?

?

?

?

SUGGESTIONS

Suggestions

• Sign SLAs to increase connectivity

• Good brand in voice for that no one wants to pay extra money for

data products

• Redefine the definition of potential customers

• Increase connectivity in remote areas

• Balance uploading and downloading rate ratio of

customer

• Restructure the billing plans

LIMITATIONS

Limitations

• Data is based on employee’s personnel experience. • Answers are based upon employees’ understanding of

question.

• Graphs are based on SOHO and medium scale

companies requirements.

• Data which is provided by employees’ can be biased.

THANK YOU