Market

Crnogorski Telekom is proud to be part of an industry that is truly transforming and shaping the world - telecommunications are changing peoples’ way and pace of life. As a clear technology leader CT is helping businesses in Montenegro to grow, national economy to develop and improving the quality of Montenegrin citizens’ life through pioneering and secure technology and diverse products and services to suit their changing digital lifestyle.

By shaping its business to respond to the demands of the changing world, and always putting a customer in the center of is activities, CT managed to preserve during all of these years its undisputable role of the market leader in Montenegro. CT is the largest telecommunication company in Montenegro that provides full range of fixed and mobile telecommunication services (voice, messaging, internet, TV, leased-line circuits, data networks and ICT solutions). More than 354 thousand customers in mobile and more than 143 thousands accounts in fixed line of business. Roaming services are provided in more than 140 countries, with almost 300 mobile operators.

Achievements

Crnogorski Telekom fully digitalized the fixed-line network in 2007 and brought ADSL coverage of PSTN customers close to a 100% base by the end of 2012. In 2009 CT was the first to offer a technology of the future, FTTH internet access, and now covering every fourth household currently in Montenegro.

In December 2007, Crnogorski Telekom started with IPTV that made TV service more comfortable and interactive for viewers in Montenegro. Since 2012 TV offer moved also to customers’ phones with application and since 2016 CT enriched its portfolio with DVBT-2 technology, ”TV za SVE” product, offering its services to whole Montenegro.

CT is offering 3G since 2007, was the first to offer iPhone to its customers, first to test 4G+ speeds and commercially to offer 4G since 2012 and hybrid access since 2015, proving its dedication to delivering the best customer experience through its technology leadership.

CT has received numerous awards in recognition of its outstanding performance over the years:

■ Many rewards over the years at INFOFEST for company’s presentation and constant contribution to the telecommunications services development;

■ ISKRA philanthropy awards: 2009, 2013, 2015;

■ The best company in the field of social responsibility for the year 2012, Chamber of Commerce of Montenegro Award;

■ Montenegrin Employers' Federation (MEF) reward for CSR in 2015;

■ Blue Coach Research showed that CT was in 2013 the second best large company to work for, as well as the best organized large company. The same research in 2014 showed that CT is the best company to work for. Also in 2014 students declared CT as the most attractive employer;

■ Best results in terms of the quality of voice services and data transmission in the mobile network during the testing conducted by the Agency for Electronic Communications and Postal Services (EKIP) at the end of 2015 and early 2016;

■ Best results in 2011, 2015 and 2016 in the quality of the network according to comparative testing of all three mobile networks done by independent P3 Communications.

History

Crnogorski Telekom is part of DT Group since 2005. Going back into history, Montenegrin PTT was divided in two companies in 1998: Montenegro Post and Telekom Crne Gore. In 1997 Internet Crna Gora (ICG) is founded, the first Montenegrin Internet provider, which operated within the Telekom Montenegro. In 2005 Telekom was acquired by Magyar Telekom, becoming a part of Deutsche Telekom Group. In 2006, the T-Com and T-Mobile brands were launched. In May 2009, Crnogorski Telekom a.d., T-Mobile Crna Gora d.o.o and Internet Crna Gora d.o.o were merged into one legal entity, Crnogorski Telekom a.d. In 2012, the T-Com and T-Mobile brands were replaced by the Telekom brand, under which all products are now marketed.

Product

CT provides fixed-network/broadband, mobile communications, Internet, and IPTV products and services for both business and residential consumers, and information and communication technology (ICT) solutions for business and corporate customers.

CT’s product strategy is to provide solutions to the needs of both existing and new customers by providing new choices that address various target groups. In mobile segment CT offers wide portfolio of prepaid and postpaid tariffs, and in fixed CT provides BB connections over FTTH, hybrid access and ADSL, while the whole fixed network infrastructure is switched to all–IP technology which enables CT to offer prepaid Fixed BB, so called Internet on click option. CT is also providing Pay TV services through the most innovative and modern TV platform, IPTV and for the whole country though DVBT2.

Thanks to the constant investments and modernizations, as well as implementation of a fully convergent system, CT was able to offer an advanced, fully integrated product, the best of fixed and mobile, Internet and TV services - Magenta One.

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Recent Developments

CT’s strategy is to create the best customer experience driven by its undisputable technological leadership. Magenta ONE concept introduced both for residential and business customers is in line with that strategy. With the introduction of integrated portfolio CT responded early to the customer demand for obtaining all services from a one-stop shop, with the benefits this brings.

On top of that CT is working on digitization topic, for the customers’ service is to become simpler and faster. For example, popular Telekom ME mobile application allows customers to manage all their services on one place whenever and wherever they want.

Crnogorski Telekom is already a frontrunner in Montenegro related to the mobile data promotion and 4G coverage, however with the new spectrum holdings (CT won 2/3 of frequencies in 800 MHz band (20 MHz) that CT is going to be the only one in Montenegro providing 300Mbps speeds in urban area and also able to fully cover rural areas with speeds of 150Mbps.

CT's core business is its network, an artery that is pumping life: fast, reliable and secure. It provides easy access to who needs it. On the basis of the best network CT wants to be the first choice of customers in Montenegro, thus it puts customers’ evolving needs into the center of everyday work, by providing the most innovative products and services and in the same time being transparent, fair and open.

Promotion

Telekom wants to be the brand that fuels and inspires valuable sharing. They enrich people’s life offering products and services that enable customers to create and share memorable moments with those important to them. Sharing makes life worth living, creating joy, fueling inspiration. This passion enables customers, as well as Telekom employees, to make the most of life and its multitude of possibilities. Moments they show and stories they tell are realistic and authentic, familiar to people. They are ready to step forward. Promotional activities always bring something new, surprise and inspire customers. They are close to the consumer and are transparent, fair, and open to dialogue. The brand is friendly and accessible.

Altogether, it makes possible to experience brand promise "Life is for sharing".

Brand Values

Life is for sharing: sharing memorable moments with family, friends and colleagues enriches our life. With its products CT enables people to share these moments. Sharing is becoming an all-encompassing paradigm that is changing our society. CT drives the technological evolution, knowing that connectivity is indispensable to its customers.

What story does CT tell?■ Innovation means that CT strives for

technology leadership that will provide to customers seamless connectivity, in whatever they do, wherever they are;

■ Competence means that creating unique customer experience in all touchpoints, whether it is sales point, customer care, fault repair, call center etc;

■ Simplicity means that CT makes its products simple for use (although there is complex technology behind), so customers can concentrate on what is really important for them.

www.telekom.me

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THINGS YOU DIDN’T KNOW ABOUT…

CRNOGORSKI TELEKOM

› CT enables free ADSL Internet access to all school and preschool institutions in Montenegro. This benefit use more than 200 public educational institutions in the country.

› In order to increase energy efficiency, from 2008 till 2015 energy consumption was decreased by 21%

› In 2016, CT joined Deutsche Telekom initiative "Sea Hero" - an innovative mobile game, the first of its kind in the world, to help the scientists to fight dementia

› EUR 8.5 million for sponsorships and donations from 2006

› 10 years – EUR 200 million investments10 YEARS TOGETHERTelekom's employees express thanks to customers for 10 years of trusts.