market pulse: approaches to enterprise information management

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Conducted on behalf of OpenText

Presented by: IDG Research Services

Market Pulse: Approaches to Enterprise Information Management

September 2012

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Introduction

This survey was conducted via the Internet among members of the CIO Forum on LinkedIn to explore how senior IT and business executives perceive enterprise information management.

On August 27, 2012, members of CIO’s LinkedIn Forum received an email notification inviting them to participate in the survey.

Respondents are primarily IT executives (74%) and senior business executives (18%) at enterprise companies (the average IT budget is $248 million) employed in a cross-section of industries. Sixty percent (60%) report directly to the CEO, CIO or CFO. A more detailed respondent profile is included at the back of this report.

The study closed on September 7, 2012. Results in this report are based on a total of 137 responses.

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Key Findings IT’s involvement in enabling top business objectives has grown over the past 2 years.

Respondents report that increasing business productivity is their number one business objective, and 75% indicate IT is playing an increasingly crucial role in enabling productivity.

While just under one-third (31%) indicate information management is a strategic priority at their organizations, nearly all view information management as an important means of solving business challenges.

The majority (80%) consider it highly important to have a comprehensive enterprise-wide information management strategy, however many organizations are still in the planning stage. Just over one-third have an enterprise-wide information management strategy in place currently and 40% report their organizations are planning to develop one.

IT management is highly involved in driving information management strategy, especially at organizations where information management is a strategic priority.

Enabling better data access, reducing costs, and increasing IT/business alignment are top business drivers for implementing an enterprise-wide information strategy. Mobility and Big Data initiatives are also significant contributors to increased demand for a comprehensive strategy.

The organizational culture is often the biggest barrier to implementing an enterprise-wide information management strategy. Lack of standardized processes and/or organizational role definitions, as well as internal politics and culture issues, are most often identified as challenges.

Respondents prefer a tighter level of integration between information management initiatives. More than two-thirds consider complete information, better collaboration, and better agility to be highly important potential benefits of integrating information management initiatives.

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SURVEY RESULTS

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Top business objective over the next 12 months: Increasing business productivity

Q1: In your opinion, how important are the following business objectives at your organization over the next 12 months?Base: 137 respondents

(NET)Top 2

CriticalVery

important

Somewhat

important

Not very important

Not at all important

Increasing business productivity 80% 26% 55% 12% 2% 5%

Growing revenue 77% 43% 34% 15% 1% 7%

Improving the quality of information 75% 24% 51% 18% 3% 4%

Reducing costs/improving efficiency 74% 33% 41% 18% 4% 4%

Improving customer satisfaction 74% 30% 44% 20% 2% 4%

Increasing business agility 66% 22% 44% 26% 4% 4%

Improving employee engagement 64% 15% 50% 25% 7% 4%

Creating competitive advantage 63% 26% 36% 22% 9% 7%

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IT’s involvement in enabling top business objectives has grown over the past 2 years, although this change is not as significant when it comes to IT’s role in growing revenue.

Q2: In your opinion, how has IT’s role in enabling the following business objectives changed over the past 2 years? Base: 137 respondents

Imp.Rank

(NET)Top 2

Increased significantl

y

Increased somewhat

No changeDecreased somewhat

Decreased significantl

y

#4 Reducing costs/improving efficiency 76% 33% 43% 20% 2% 2%

#1 Increasing business productivity 75% 35% 40% 22% 1% 2%

#3 Improving the quality of information 73% 38% 35% 24% 1% 2%

#6 Increasing business agility 70% 33% 37% 26% 1% 2%

#5 Improving customer satisfaction 66% 29% 36% 31% 1% 2%

#8 Creating competitive advantage 60% 26% 34% 36% 1% 2%

#7 Improving employee engagement 57% 20% 37% 37% 4% 2%

#2 Growing revenue 57% 18% 39% 38% 4% 1%

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Nearly all report their organizations view information management as being of some importance; 31% consider information management to be a strategic priority.

31%

55%

5%9%

How Does Your Organization Generally Perceive Information Management?

As a strategic priority, critical to supporting future busi-ness objectivesAs a necessary means of solving existing business challengesOf low importance due to a lack of need by the organiza-tion at this timeDon't know

Q3: Regardless of current investment plans, how does your organization generally perceive information management? Base: 137 respondents

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The majority (80%) consider it highly important to have a comprehensive enterprise-wide information management strategy…

Critical31%

Very important49%

Somewhat important14%

Not very important1%

Not at all important5%

Importance of Having a Comprehensive Enterprise-wide Information Management Strategy

Q5: Regardless of your company’s current approach, how important is it to have a comprehensive enterprise-wide information management strategy? Base: 137 respondents

9

38%

40%

13%

9%

Does Your Organization Have an Enterprise-Wide Information Management Strategy?

Yes, there is one consistent in-formation management strategy across the organization

No, but we have plans to develop an enterprise-wide information management strategy within the next 12 months

No, and we have no plans to de-velop an enterprise-wide informa-tion management strategy

Don't know

Q4: Does your organization currently have an enterprise-wide information management strategy? Base: 137 respondents

…however many organizations are still in the planning stage. Just over one-third have an enterprise-wide information management strategy in place currently.

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IT management is highly involved in driving information management strategy, especially at organizations where information management is a strategic priority.

Marketing executives (CMO, VP, etc.)

Executive management (CEO, Board, President, etc.)

IT management (CIO, CTO, VP, etc.)

26%

41%

76%

43%

41%

18%

31%

18%

6%

Level of Involvement in Driving Information Strategy at Organization

Significant involvement Some involvement Little to no involvement

94%

82%

69%

(NET) Involvement

Q6: How involved are each of the following groups in driving information strategy at your organization?Base: 137 respondents

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Enabling better data access, reducing costs, and increasing IT/business alignment are identified as top business drivers for implementing an enterprise-wide information strategy.

None of the above

Other

Entering new market segments

Improving new customer acquisition efforts

Designing/launching new product or service offerings

Boosting productivity/time to market

Improving customer responsiveness/satisfaction

Improving the ability to react quickly to changes in the market and identify opportunity

Increasing IT alignment with the business

Reducing costs and increasing efficiencies

Enabling better data access and analysis

9%

5%

22%

24%

31%

34%

44%

45%

57%

61%

64%

Top Business Drivers for Implementing an Enterprise-Wide In-formation Management Strategy

Q7: What are the top business drivers for implementing an enterprise-wide information management strategy? (Please select the top five.)Base: 137 respondents

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Mobility and Big Data initiatives are the most significant contributors to increased demand for an enterprise-wide information management strategy.

Increased interest in collection and analysis of data from social

media initiatives

Cloud computing deployments

The need to manage information across a wide variety of devices

Big Data/Increased demand for analytics

An increasingly mobile/remote workforce

12%

23%

29%

36%

34%

37%

34%

41%

34%

39%

38%

28%

24%

22%

17%

13%

15%

6%

8%

9%

Significant impact Moderate impact Little to no impact Not applicable

(NET)Impact

74%

70%

70%

58%

49%

Q8: How significant are the following trends contributing to increased demand for an enterprise-wide informationmanagement strategy at your organization? Base: 137 respondents

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Lack of standardized processes and/or organizational role definitions, as well as internal politics and culture issues, are top barriers to implementing an enterprise-wide information management strategy.

None of the above

Other

Inflexible IT structure

Costs of improving the infrastructure

Complex systems

Hard to build an ROI case for integrating these initiatives

Skill/knowledge gaps within IT

Streamlining information management processes

Information is of poor quality - poorly organized, redundant, etc.)

Poor communications within the company

Lack of an integration strategy

Legacy technologies

Dealing with an increasing variety of data sources

Corporate culture

Internal politics

Clarifying org. roles & responsibilities for information management

Lack of standardized processes

9%

4%

14%

24%

24%

28%

29%

31%

31%

31%

31%

31%

32%

35%

35%

38%

39%

Q9: What are your organization’s top challenges in creating and implementing a comprehensive, enterprise-wide information management strategy? (Please select all that apply.)Base: 137 respondents

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Respondents have multiple information management initiatives underway.

None of the above

Other

Web content and customer experience management (CEM)

Business Process Management (BPM)

Collaboration

Information governance

Content management (documents, email management, digital assets)

13%

6%

34%

44%

47%

47%

56%

Information Management Initiatives Underway

Q10: Which of the following information management initiatives are underway at your organization? (Please check all that apply.) Base: 137 respondents

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Respondents prefer a tighter level of integration between information management initiatives.

48%

37%

5%9%

Level of Integration Between Informa-tion Management Initiatives -PRE-

FERRED-

Q11a: How integrated are various information management initiatives at your organization (e.g., business processmanagement (BPM), enterprise content management (ECM), content and experience management (CEM)?Q11b: Regardless of how integrated these initiatives are today, what is the preferred level of integration between various components of information management (e.g., business process management (BPM), enterprise contentmanagement (ECM), content and experience management (CEM)? Base: 137 respondents

15%

50%

28%

8%

Level of Integration Between Informa-tion Management Initiatives -TODAY-

Highly integrated Somewhat in-tegrated Siloed Don't know

Highly integrated - the various components of information management are tightly merged and executed in conjunction with each other to achieve common business goalsSomewhat integrated - there is some degree of coordination between the various components of information management, but these are primarily seen as separate initiativesSiloed - there is little to no coordination between different components of information management; these are separate initiatives with separate goals

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More than two-thirds consider complete information, better collaboration, and better agility to be highly important potential benefits of integrating information management initiatives.

Q12: How important are the following potential benefits of more tightly integrating information management initiatives at yourorganization (e.g., business process management (BPM), enterprise content management (ECM),content and experiencemanagement (CEM)?Base: 137 respondents

(NET)Top 2 Critical Very

importantSomewhat important

Not very important

Not at all important

More complete/reliable information available for decision-making 78% 39% 39% 18% 1% 3%

Better ability to collaborate/share information across applications or departments 72% 28% 43% 22% 3% 4%

Better agility/ability to react quickly to changing business needs 67% 28% 39% 24% 4% 4%

Improved customer responsiveness 64% 23% 41% 26% 7% 4%

Enhanced business continuity/disaster recovery 64% 19% 45% 27% 5% 4%

Improved ability to meet compliance and regulatory requirements 62% 28% 34% 28% 6% 4%

Improved TCO and cost efficiencies 61% 14% 47% 31% 5% 4%

Increased protection from security threats and data leaks 60% 26% 34% 29% 5% 6%

Improved data access and self-service for employees 60% 25% 35% 28% 7% 4%

Better ability to enforce information access policies 55% 15% 41% 36% 4% 4%

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Poor business decisions, lower productivity, increased burden on IT and increased costs are viewed as the top risks associated with information silos.

None of the above

Other

Inability to adequately meet compliance and regulatory requirements

Missed opportunities to gain market share

Inability to enforce information access policies

Security risks

Increased costs/lower efficiency

Increased burden on IT to manage multiple data silos

Lower productivity/less ability to collaborate across departments or functions

Business decisions based on poor quality or incomplete information

9%

3%

28%

28%

36%

39%

54%

56%

58%

62%

Risks Presented By Information Silos

Q13: What are the top risks presented by information silos at your organization? (Please select the top five.) Base: 137 respondents

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The majority agree that their organizations have yet to maximize the potential business value of their data.

Strongly agree39%

Agree45%

Neither agree nor disagree

12%

Strongly disagree4%

Q15: Please rate your level of agreement with the above statement:Base: 137 respondents

“We have yet to maximize the potential business value in the data and/or mediaour organization currently owns and collects.”

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What are the top three business goals or objectives that your organization could accomplish with a more comprehensive, integrated information management strategy? (Open-ended)*

Current Use of Private or Hybrid Cloud Model

Better data access Better decision-making

Cost reductionBetter complianceIncreased customer

retention

Better productivity Increased revenue

More complete view of the customer

Standardization

*These represent top mentions. A complete list of verbatim responses will be provided.

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DEMOGRAPHIC PROFILE

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Job Title

Other (Non Manager)

Consultant

OTHER (NET)

CFO, Controller, Treasurer

Manager, Supervisor

VP

Executive VP, Senior VP, General Manager

Director

CEO, Chairman, President

BUSINESS MANAGEMENT (NET)

Supervisor

CSO

VP

Executive VP, Senior VP, General Manager

Manager

Director

CIO, CTO

IT MANAGEMENT (NET)

3%

5%

8%

1%

1%

2%

2%

4%

7%

18%

1%

2%

4%

6%

16%

19%

26%

74%

Q16: Which of the following best describes your title within your organization? Base: 137 respondents

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Direct Report

Other

Board of Directors

Director/Manager (non-IT)

SVP/EVP/VP (non-IT)

IT SVP/EVP/VP

IT Director/Manager

CFO, Controller

CIO/CTO

CEO/President/Owner/Partner

7%

3%

5%

6%

9%

10%

13%

18%

29%

Q17: To whom do you directly report? Base: 137 respondents

23

Industry/Function

Other

Entertainment, Travel & Hospitality

Aerospace/Defense

Communications/Media

Wholesale/Retail trade

Chemicals/Energy/Utilities

Consumer Goods, Food & Beverage

Manufacturing/Auto/Industrial

Business/Professional Services

Life Sciences, Pharmaceuticals, Biotechnology, Healthcare

Public sector/Nonprofit (including government and education)

Hardware/Software/Networking Technology

Banking & Financial Services, Insurance

11%

1%

2%

3%

4%

4%

5%

6%

11%

12%

13%

14%

14%

Q18: Which of the following best describes your organization’s industry or function? Base: 137 respondents

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IT Budget for FY2013

Not sure

Less than $10 million

$10 million to $49.9 million





$1 billion to $1.49 billion

$1.5 billion or more

11%

39%

17%

4%

9%

5%

6%

4%

6%

Q19: ;What is your organization’s overall IT budget for FY2013 (including any business unit spending)? Base: 137 respondents

Average IT budget: $248.4 million

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