Market Research

31%

22%9%

10%

2%

16%

4% 3%3%

What are your intrests/hobbies

Sport

Music

Films

Gaming

Skating

Fashion

Exercise

Literature

Crafts

The most popular

interests are Sport,

Music, fashion and

gaming, these are

the topics what the

majority voted for.

Other than films the

other 4 topics have a

very low percentage

of votes therefore are

not worth putting in my magazine.

8%

9%

22%

35%

22%

4%

What content do you like to see in a magazine?

News

Games

Sports

Music

Fashion

Films

This is similar to the

last question,

Sports, Fashion

and music are

dominating the

percentage of

votes with other ¾

of the votes being

them. The others

still have a few

votes each but the

main categories

are clearly shown

on the chart.

24%

3%

9%

13%6%

5%

17%

17%

6%

What colours do you like in a magazine?

Blue

Orange

Green

White

Red

Yellow

Black

dark

bright

The colour of the

magazine is

important but

judging on the

results I have the

range of colours is

very wide as there

is only one colour

which stands out

which is blue.

58%

14%

19%

9%

What Price would you pay for a magazine?

Under £1

£2.00

£1.50

Over £2.00

The price of the

magazine is

important

therefore we had

to get research

and information

about this from

the public. Going

from the pie

chart, the

cheaper the

magazine the

more magazines

would get

brought but less

the income. On

the flip side, the

more expensive

the magazine the

less magazines

that would get

purchased.

40%

11%

49%

Age of people who got surveyed.

17

18

16

The age what got

surveyed is 16-18

year old’s. This is the

age range at

colleges around the

UK with a few

exceptions for 19

year olds. The chart

tells us that my results

are based of 16 and

17 year olds more

than 18 year olds. This

helps as when I’m

making my magazine

of this market

research, I can figure

out my preferred

target audience.

42%

58%

Gender of people who got surveyed.

Male

Female

The gender of

people who got

surveyed is almost

50/50 split so this

does not really

matter when looking

at my other results as

I know that my

results are not

gender bias.

35%

26%

4%

35%

How Often do you read magazines?

Never

Once a week

Twice a week

Once a month

This tells me that

%70 of the people

who I surveyed

don’t actually

read the contents

inside the

magazine but

only look at the

front cover and

that their answers

are based if the

front covers and

what attracts

them. %26 read

magazines on a

regular basis so

there input would

be more useful as

they buy more

magazines.

93%

7%

Are you intrested in freebies?

Yes

No

This clearly tells me that the majority of the magazine audience are interested in freebies as they are actually free.

53%

17%

10%

16%

4%

What theme?

Modern & Classy

Bright & Bold

Informal

Cartoon

Retro

The theme which

is most popular is

`Modern and

Classy` but some

of the other

themes have

some interest.

Although they do

over half of the

participants said

that they like

modern and

classy therefore it

seems as it is the

dominant

magazine theme

in the industry

judging by this

data.

69%

24%

7%

How often would you buy a magazine?

Once a week

Once a month

Once a term

This tells me how

often people

would by a

magazine when

%69 said that they

would buy a

magazine weekly.

If I combine this

with my other data

if I price the

magazine under a

pound then %70 of

the target

audience should

buy my magazine

weekly which is

good. This is going

from the data I

have collected.

55%

45%

Would you buy a magazine?

Yes

No

This is 50/50 again so

this tells me my results

are not bias from

magazine fans or non

magazine fans