market research competitor analysis
TRANSCRIPT
Market research- Competitor analysis.
By Clare O’Mara
Cyber smart site:This screen grab appears to have use emotions though the use of icons, to create a positive facial emotion and the use of neutral colours it creates a youthful and calm appearance. So this is targeting the audience though the use of icons which many teenagers will use though the use of social networking sites which relates to the issue that this website is trying to communicate to the audience, (this website is about being safe on the internet/social networking sites).
Official website:http://www.cybersmart.gov.au/
This screen grab contains both information and images this is so it appeals to the audience more also it shows the audience have used an up to date mobile phone, (which appears to be similar to the, ‘I phone’, therefore using this phone type is appealing and relating to the phone type the audience are most commonly to use. Therefore this screen grab is targeting teenagers and adults this is due to the fact there is an equal amount of information and images which will then appeal to teenagers and adults as the screen grab does not appear childish or unappealing.
Also this screen grab is clear to read due to the fact the size font is large and chose of colour matches the colour of the background, also the chose of image used, (which is a speech bubble) relates to the topic of the link. This is because this link is about needing an expert’s point of view on how be safe on the internet. Therefore the images and text relates to the issue of the website. The target audience for this screen grab is teenagers this is due to the fact there is an equal amount of images and text based information which will appeal to teenagers because it does not appear uninteresting or childish.
Cyber smart site:Official website:http://www.cybersmart.gov.au/
And this screen grab shows clear use of bright colours, large font type and use of images. This is all used to appeal to the target audience which is young children aged 5-12 years of age. This is targeting children aged 5-12 years of age because the use of bright colours will make the subject matter appear more appealing, positive and fun though the use of bright colours. And displaying clear to read text will make it easy for children to read.
Also this screen grab shows use of dark tones of colours and shows use of use of clear colour text this is used so the audience can clearly read the text based information. Also there is use of some images this is so the topic appears more interesting and appealing leading to the target audience wishing to read about the subject and the reason behind it. Therefore the target audience for this screen grab is teenagers this is due to the fact there is an equal amount of text and pictures which will appeals to teenagers more because this target audience will not wish to read about an issue that does not contains an equal amount of text and pictures.
This screen grab shows a clear amount of information based, including images which relate to the topic, a use of calm tones of colours this is so the image appears realistic and serious to the audience. The target audience for this screen grab is adults this is due to the fact that this screen grab is targeting adults to help their children with any cyber problems they may have to deal with. Therefore this screen grab is targeting adults though the use of colours, text and images this is because there is an equal amount of images, text and shows use of calm colours.
