market research on weekly haat by pawan kumar and mohit verma jims
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DATE- 1/8/2012
GOVINDPURIRESEARCH ON WEEKLY HAAT
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Haats have always been part of Indian lifeStarted as ‘Cattle market’ by Britishers in 1836After a few decades, traders started to sell
goods related to cattle, like bells, ropes and feed.
Story behind weekly Haat
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Lower class familyMiddle class familyUpper middle class familyStudents LadiesGirls
Customer profiling
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Number of customers every Wednesday: around 1000 Around 20% customers come for chole Bhature and other eating
stuffs and then window shopping, around 20% come for both things; Rest 60% only for purchasing. The approx sale:- Footwear’s : Rs 1500-3000 Clothing : Rs 3000-4000 Bags : Rs 3000-4000 Watches: Rs 2500-3000
Market size
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Cosmetics: Rs 600-700 Daily need products: Rs 200-400 poor infrastructure Wholesaler only 20%Demand of Textile is more than other products
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PRODUCTS
•GARMENTS PRODUCTS•CLOTHES•SHOES•ENERGY DRINKS & CARBONATED DRINKS•MILK POWDER•BAKING POWDER•BISCUITS
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• TISSUE PAPERS• INSECT KILLER SPRAY• FOOD PACKAGING (ALUMINUM FOILS… ETC.)• CUPS & SAUCERS)• FORKS, PLATES, STRAWS…. ETC.)• TOOTH BRUSH/TOOTH PASTE
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Different Brands in Haat
Rs 50
Rs 10
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Rs 50
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Rs 150
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Rs 150
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Rs 10
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Customer review
• CHEAPS AND DURABLE PRODUCT• EASY TO ACCESS • FRESH PRODUCT• WHOLESALE PRODUCTS THEY DON'T HAVE A FIXED VALUE• NO PRICE TAG SO THE PRODUCT CAN BE BARGAINED EASILY.
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Shopper review
• DEMAND OF GOODS
• MIDDLE CLASS PEOPLE ARE COMING
• CHEAP
•DURABLE PRODUCT
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Housewife review
weekly used product ex:- pickle , kitchen product, veg low cost Good qualities
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Counterfeit productsORIGINAL PUMA footwear’s Gold star Shoes Scotch Bite Fast track bags Fair & Lovely Oral-B Tooth brush Lee jeans Harrison locks
PRODUCTS OBSERVED IN MAAT POMA Cold Star Scour brite Fasracs Bags Fair and Sweet Oval-D Lei Hari-son
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Products in Mall and showrooms PUMA bags Rs 1999-3500 NIKE footwear's Shoes Rs 1800-5999 ID Footwear's Rs 700-1499
Products In the weekly market PUMA bags Rs 225, 250, 360 Nike footwear's Rs 165 ID footwear’s Rs 150
PRICE COMPARISON
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ADIDAS T-shirt Rs 1099- 2499 Reebok T-shirt Rs 699-2499 Ray Ban eyeglasses Rs 2499-11499 Calvin Klein wallet Rs 1799
Adidas T shirt Rs 150 Reebok T-Shirt Rs 150 Ray ban Eye glasses Rs 125 Calvin Klein Rs 50
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Pawan kumar roll no 47 ( slids num :-6 to 23) Mohit verma roll no42 ( slids num:- 2,3,4,5,24 to 26)