market research ppt
TRANSCRIPT
IMRB INTERNATIONALGROUP NO.7ANKIT MALIKMRIDULA KHANNAPRAVEEN KUMARKRISHNASANJAY KR.SHARMA
MARKET RESEARCH
WHAT IS MARKET RESEARCH??????
Process of systematically gathering, recording and analyzing data and information about customers, competitors & markets
Its use include to help create a business plan, launch a new product or service,
fine tune existing products and services, and expand into new markets
IMRB INTERNATIONAL
Established in 1971 and with over three decades of market research experience
formerly known as 'Indian Market Research Bureau' or 'IMRB‘
pioneer in market research in India & rest of South Asia
a part of the Kantar Group, the research & consulting division of WPP
one of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle East and North Africa
Ctd…. IMRB research supports 40 of the top 50
brands in the country To serve the diverse needs of clients,
IMRB has five specialist units :- Probe Qualitative Research (PQR) Social and Rural Research Institute
(SRI) Media & Panel Research Group
Customer Satisfaction Management & Measurement (CSMM)
Business & Industrial Research Division (BIRD) and the eTechnology Group@IMRB International
Sectors where IMRB Researches
Agriculture and Agro-products Alcohol Automotive Building and Construction Consumer Durable IT, Internet and Telecom Industry and Business Financial Services B2B and Industrial Research Brand Research Customer Satisfaction Research Corporate and Employee Research Channel and Retail Research Product and Packaging Research Pricing Research Strategic Market Research
Consumer Durables Some of the kinds of researches they
conduct for their durables clients :
Assessing customer satisfaction and loyalty among channel partners
Brand health and image tracking Corporate image studies Demand estimation studies Market Segmentation6 based on
attitudinal, psychographic, motivations and barriers based, usage habits, and loyalty segmentation
Telecom/IT/Internet sector The Group has experience in
conducting all types of market research studies, namely :
Product acceptance/demand estimation studies
Usage and attitude studies Trade research Advertising strategy and
development studies Customer satisfaction studies
NEW PROJECTS WITH IMRB IMRB International to evolve strategies
for GMR's Hyderabad airport GMR Group promoted GMR
Hyderabad International Airport (GHIAL) has tied up with IMRB International to evolve new strategies for tapping passenger traffic and cargo movement
Thank YOUClick icon to add pictureThank you…..