market research report : electric vehicles market in china 2010
TRANSCRIPT
September 2010
Electric Vehicles – China
2ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
SAMPLE
Executive Summary
�Government initiatives and subsidies will boost the electric vehicle market in China
� It will invest USD C bn by 20-- for the development and production of new energy vehicles
�Government will spend two-third of this amount i.e. USD D bn by 20--
Market
Government
Initiative
Drivers &
Challenges
Competition
�China is capitalizing on the major opportunities in the electric vehicles (EV) market
�China is expected surpass the US and will become the biggest auto market in the world
�Chinese electric vehicles will account A% in 20-- and B% 20-- of total automobile market
� Drivers
– Depleting and dependency on oil reserve
– Development of battery manufacturer
– Development of charging station
– Development of smart grid
– First time car buyer
– Population advantage
�China will become an auto hub with the involvement of domestic and foreign startup players
� Challenges
– High cost of electric vehicles
– Lack of awareness about energy efficient
vehicles
– Performance shortcomings
Company ZCompany 3
Company YCompany 2
Company XCompany 1
Foreign PlayersDomestic Players
3ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
•Market Introduction
•Market Overview
•Government Initiative
•Drivers & Challenges
•Competition
4ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
SAMPLE
Market Introduction
Electric Vehicles
Battery Electric VehiclesPlug in Hybrid Electric
Vehicles Hybrid Electric Vehicles
• Propelled only by batteries
• Recharged from any external
source of electricity
• Propelled by a combination
of conventional internal
combustion engine and by
battery systems
• Battery is recharged from an
external source of electricity
• Propelled by a combination
of conventional internal
combustion engine and a
battery system
• Battery is recharged from an
internal technology such as
regenerative braking system
which converts vehicles
kinetic energy into batteries
electrical energy
China is expected to transform its existing production capacity so as to sell A mn new energy vehicles by 20-- which
include pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles
China is expected to transform its existing production capacity so as to sell A mn new energy vehicles by 20-- which
include pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles
Fuel Cell Electric Vehicles
• Propelled by electricity
produced by a combination of
hydrogen fuel and oxygen
• Hydrogen is used as fuel
5ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
SAMPLE
China is capitalizing on the major opportunities in the
electric vehicles market
• China's electric vehicles (EV) market has been
growing at a tremendous pace and is expected to
develop further
� It is being supported by the Chinese government towards
becoming the leading producer of EV within three years
• China is swiftly becoming an EV powerhouse
� Legacy car companies from North America, Europe and
Japan haven’t yet mastered the EV technologies
– Early lead in EV will help China in acquiring major market share
within this nascent market
• According to a survey, J% of Chinese will purchase an
EV within K years, which is L times higher than any
other country surveyed, including the US, Germany
and Japan, indicating a strong potential
• Development of pure electric vehicles is going to be
the focus of domestic automobile companies
� It has been estimated that more than M domestic auto
enterprises claim to have acquired technologies for pure
EV
Electric vehicles – Overview Market Size & Growth
0
500
1000
1500
2000
M%
20--
D
20--
C
20--
B
20--
A
USD mn
Segmentation in the Auto Market (20--)
0
5
10
15
mn
F%
E%
mn
50
150
100
0 H%
G%
Type 2 Bike
Type 1 Bike
Type 2 Car
Type 1 Car
6ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
Drivers & Challenges – Summary
Drivers
Depleting and dependency on oil
reserve
Development of battery manufacturer
Development of charging station
Development of smart grid
First time car buyer
Population advantage
Challenges
High cost of electric vehicles
Lack of awareness about energy
efficient vehicles
Performance shortcomings
7ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
SAMPLE
Domestic Players in the Market (1/8)
Corporate Information Financial Performance
Headquarters State
Company Type Listed
Founded 19--
Key People Person A
Company Snapshot: Company 1
Business Highlights
• Company 1 engages in the development, manufacture and sale of commercial and passenger vehicles
� It offers multi-purpose vehicles, sport recreation vehicles, sedans, bus chassis, buses, engineering machinery, engines, gearboxes and
other components
• It is one of the Chinese automaker who has been consulted by the government for EV implementation strategy
• Planning to invest about USD A bn on production of clean technology vehicles through a partnership
� It has set up a B-C venture with the private equity company and aims to make D mn cars in the next eight years
Net Profit
Total Revenue
0
1
2
3
0.00
0.02
0.04
0.06
0.08
USD bnUSD bn
20--20--20--20--
8ELECTRIC VEHICLES MARKET IN CHINA 2010.PPT
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