market research report : smartphone market in india in india 2012
TRANSCRIPT
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July2012
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ExecutiveSummary
Market
Smartphone
shipments
in
India
is
expected
to
reach
mn
units
by
20
,more
than
double
of
thepresentfigure
IntheQ120,smartphonesegmentinIndiaachievedaquarterlygrowthofx1%despiteof
globaldeclineofsmartphonesalesbyx2%
Drivers:
Drivers &
AmongstthesmartphoneplatformsinIndia,x3hastakentheleadfollowedbyx4
Challenges: LowPenetrationinSuburbanand
RuralAreas
IncreaseinDisposableIncomeand
Chan in ConsumerBehaviour
Challenges SecurityandPrivacyConcern IntroductionandAvailabilityofNextGenerationCellularNetworks
ConstantReduction
in
Prices
MarketTrends
MultiCoreProcessor
HighResolutionTouchScreenDisplay
SmartphoneonContract
Riseof
the
Phablets
Smartphone
Pla erProfile
MajorPlayers
AppleInc. HTCCorporation ResearchinMotion
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LG
Electronics Nokia
India Samsung
India
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Introduction
mar p one ar e verv ew
Drivers&
Challenges
MarketOpportunities
MarketTrends
SmartphonePlayerProfiles
Smartphone
Price
and
Specifications
StrategicRecommendations
A endix
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Smartphonesarecellularphoneswithwidevarietyoffeaturescapableofperformingadvancedoperations
ASmartphoneisacellularphonewithbetter,fasterandenhancedoperatingabilitiesandperformancewhichearlier
wasrestrictedtoPersonalDigitalAssistant(PDAs)andportablecomputersonly
Smartphone Overview
Smartphonesarebestknownfortheirfastprocessingspeed,highspeedinternetconnectivityandtheavailabilityofnumerous utility
featuresincludingabilitytoreadandwritesomePCfileformatsrightfromthemobiledevice
FeaturephonesoftenhavesomefeaturesresemblingSmartphones,butintermsofprocessingpowerandmultimedia
capability,theyareanotcheddownversionofthelatter
Smartphonesmanufacturersarerapidlyadoptingtouchscreensoverkeypadsforuserinputandnavigation
Smartphone
Features Description
D1
D2F1
F2 D3
F3 D4
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F4 D5
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SmartphoneshipmentsinIndiaisexpectedtoreachz1mnunitsby20,morethanz2timesofthefigurein20
MarketOverview
India
RobustgrowthcanbewitnessedinthesmartphonesegmentinIndiawhichisoneofthelargestmarketformobilephonesintheworld
Int eQ120,t esegmentac ieve aquarter ygrowt o a1% espiteo g o a ec ineo smartp onesa es ya2%
PoorperformanceofIndiancurrencyagainstdollarhasledtoincreaseinsmartphonepricesbya3%,whichprimarilyaffectedthe sales
ofa4
segment
A5,a6,a7anda8heldthemajoritymarketwhilea9,a10,a11&othersheldtherestofthemarket
,badaa14platform,followedbyNokiawitha15%marketshareandRIMwitharounda16%marketshare
HTCdoubleditssmartphonesalesfromthepreviousyeartoacquirethemarketshareofarounda17%in20
Amongstthe
smartphone
platforms,
Android
has
taken
the
lead
followed
by
Nokias
Symbian
OS
platform
Mn
Units Z%
Smartphone MarketSize(Shipment) SmartphonePlatform MarketShare(20)
n4
n1 n7n5Y
XW
V
U
n3
n8n6
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2020202020n2
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SAMPLESmartphoneVendorAnalysis GlobalTop4
Samsung V2
V3
V1
A le
V4
V6
V7
Nokia V8
V9
RIM V11
V10
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Drivers&Challenges Summary
Drivers
ChangingConsumerBehaviour
IntroductionandAvailabilityofNext
GenerationCellular
Networks
Challenges
LowPenetrationinSuburbanand
RuralAreas
ConstantReductioninPrices
AdvancedFeatures,Applicationsand
DigitalContents
SecurityandPrivacyConcern
ColossalWirelessSubscriberBase
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SAMPLEEnterprisemobilityiswitnessingmajorgrowthinIndialeadingtoenhancedopportunityforsmartphones
Opportunityin
Enterprises
Enterpriseswithhighlydistributedworkforceembracemobilecomputingplatformsforefficientoperation&timely
B1andb2industriestopthelistofenterprisemobilityadoptersfollowedbyb3,b4andb5industryinIndia
It
also
holds
major
potential
within
industries
including
Healthcare,
Defense,
Aviation,
Energy
Utility
and
Telecom,
wherein
advancement
intechnologywillstimulatetheadoptionrates
Moreandmoresmartphonesolutionsarebeinglaunchedforenterprises,offeringworldclassPOS(pointofsales)solutionformobileworkforce
Alsoenterprisesboundbytimeconstraintsutilizemobiledevicesforcommercialtransactionsfornotonlysellingbutalsoforpurchaseactivities
EnterpriseMobility MarketSize
INRbn
e
mn
MobileWorkforce India(GrowthandSize)
F%d
c
ba
L%
k
j
ih
g
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2020202020 2020202020
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SAMPLEMarketTrends(/)
T1
T2
M1
T5M2
T6
T7
T8
M3
T9
T10M4
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SAMPLEFeaturePriceTradeOffMatrixforSmartphonePlayersinIndia
p11p10p9
5
atures p6p4
p3
p7
S1
Fe
p1
p2
S2
Price
q1andq2largelyprovideexpensivepremiumproducts,whiletheformerhasnoofferingintheentrylevelsmartphone
segment,thelatterhasintroducedfewinrecenttimes
Someplayers,suchasq3andq4,offervastnumberofproductsbelongingtomultiplepricesegmentandhaving
variablefeaturesset,thusdespiteofhavingoneofthehighestpricedandfeaturereachsmartphones,theyare
10SMARTPHONEMARKETININDIA2012.PPT
positioned
lower
in
the
matrix q5playerscompromiseonsomefeaturestooffersmartphonesatmuchlowercostthantheestablishedq6companies
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SAMPLEPublic:ForeignCompany Company1(1/3)CompanyInformation OfficesandCentres India
CorporateAddress
TelNo.
FaxNo.
Website
YearofIncorporation
TickerSymbol
StockExchangeIndiaHeadOffice
Place
KeyPeople
Category Products/Services
C1 S1ame es gna on
Person1 D1
Person2 D2
Person3 D3
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SAMPLEPublic:ForeignCompany Company1(2/3)F nanc a Snaps ot KeyRat os
NetProfit/LossTotalIncomeRevenue
INRmn
Profit
INRbns
Particularsyoychange
(201211)2011 2010 2009 2008
ProfitabilityRatiosOperatingMargin 1.10 14.68% 15.78% 16.93% 19.72%
0
20
0
r
2020
q
20
p
NetMargin 0.91 13.23% 14.14% 15.55% 18.61%
ProfitBeforeTaxMargin 0.83 15.25% 16.08% 17.46% 20.62%
ReturnonEquity 7.60 60.51% 52.91% 34.43% 47.18%
ReturnonCapitalEmployed 8.09 67.13% 59.05% 37.48% 49.96%
ReturnonWorkingCapital 75.43 150.07% 74.64% 44.18% 58.13%
ReturnonAssets 3.58 24.34% 20.77% 18.93% 24.74%
FinancialSummary
ThecompanyincurredanetprofitofINR bninFY20,as
comparedtonetprofitofINR bninFY20
Thecompanyreportedtotalincomeof INR bninFY20,as
ReturnonFixedAssets 28.31 319.77% 291.46% 2 27.97% 346.05%
CostRatiosOperatingcosts(%ofSales) 1.06 85.23% 84.17% 82.96% 80.08%
Administrationcosts(%of
Sales) 0.49 10.10% 9.61% 9.11% 7.41%
Interestcosts %ofSales 0.01 0.01% 0.00% 0.00% 0.01%compare o n n
Thecompanyearnedanoperatingmarginof percentinFY20,an
increaseof percentagepointsoverFY20
Thecompanyreporteddebttoequityratioof inFY20,adecrease
of percentoverFY20
LiquidityRatiosCurrentRatio 12.79% 1.27 1.46 1.95 1.90
CashRatio 8.37% 0.60 0.65 1.21 1.18
LeverageRatiosDebt
to
Equity
Ratio4.03% 1.49 1.55 0.82 0.91
KeyFinancialPerformanceIndicators
Indicators Value(28/06/2012)
MarketCapitalization(INRbn) A
TotalEnterpriseValue(INRmn) B
DebttoCapitalRatio NA NA NA NA NA
InterestCoverageRatio 82.25% 2219.40 12502.34 11161.05 2901.67
EfficiencyRatiosFixedAssetTurnover 16.94% 24.03 20.55 14.57 18.41
AssetTurnover 24.95% 1.83 1.46 1.21 1.32
CurrentAssetTurnover 45.65% 2.41 1.65 1.38 1.46
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C
PERatio(Absolute) D
Improved Decline
WorkingCapital
Turnover 114.30% 11.28 5.26 2.82 3.09
CapitalEmployedTurnover 21.89% 4.55 3.73 2.20 2.51
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SAMPLEPublic:ForeignCompany Company1(3/3)KeyBusinessSegments KeyGeographicSegments
k5k1 k4k3k2 k8k7k6
KeyInformation
20202020 202020
Description Details
C2designs,manufactures,andmarketsmobilecommunicationandmediadevices,
personalcomputers,
and
portable
digital
music
players
Overview Italsosellssoftware,services,peripherals,networkingsolutions,andthirdpartydigital
contentandapplicationsworldwide
C3operatesinIndiaviaitssubsidiary,C4
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SAMPLEPrivate:DomesticCompany Company2(1/3)CompanyInformation OfficesandCentres India
IndiaHeadOffice
TelNo.
FaxNo.Place
Website
YearofIncorporation
IndiaHead
Office
KeyPeople
Category Products/Services
ame es gna on
Person1 D1
Person2 D2
Person3 D3
C1 S1
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SAMPLEPrivate:DomesticCompany Company2(2/3)F nanc a Snaps ot KeyRat os
Profit/Loss
TotalIncome
W
TotalIncome
INRmn
Profit
INRmn
Particularsyoychange
(201211)2011 2010 2009 2008
ProfitabilityRatiosOperatingMargin 1.10 14.68% 15.78% 16.93% 19.72%
V
NetMargin 0.91 13.23% 14.14% 15.55% 18.61%
ProfitBeforeTaxMargin 0.83 15.25% 16.08% 17.46% 20.62%
ReturnonEquity 7.60 60.51% 52.91% 34.43% 47.18%
ReturnonCapitalEmployed 8.09 67.13% 59.05% 37.48% 49.96%
ReturnonWorkingCapital 75.43 150.07% 74.64% 44.18% 58.13%
ReturnonAssets 3.58 24.34% 20.77% 18.93% 24.74%
FinancialSummary
0
20202020
T
0
ReturnonFixedAssets 28.31 319.77% 291.46% 2 27.97% 3 46.05%
CostRatiosOperatingcosts(%ofSales) 1.06 85.23% 84.17% 82.96% 80.08%
Administration
costs
(%
of
Sales)0.49 10.10% 9.61% 9.11% 7.41%
0.01 0.01% 0.00% 0.00% 0.01%
CompanyincurredanetprofitofINR bninFY20,as
comparedtonetprofitofINR bninFY20
ItreportedtotalIncomeof INR bninFY20,as
compared
to
INR
bn
in
FY
20
. . . . .
LiquidityRatiosCurrentRatio 12.79% 1.27 1.46 1.95 1.90
CashRatio 8.37% 0.60 0.65 1.21 1.18
LeverageRatiosDebt
to
Equity
Ratio
4.03% 1.49 1.55 0.82 0.91
Thecompanyearnedanoperatingmarginof percentin
FY20,adecreaseof percentagepointsoverFY20
Thecompanyreporteddebttoequityratioof inFY20,
anincreaseof percentoverFY20
DebttoCapitalRatio NA NA NA NA NA
InterestCoverageRatio 82.25% 2219.40 12502.34 11161.05 2901.67
EfficiencyRatiosFixedAssetTurnover 16.94% 24.03 20.55 14.57 18.41
AssetTurnover 24.95% 1.83 1.46 1.21 1.32
45.65% 2.41 1.65 1.38 1.46
15SMARTPHONEMARKETININDIA2012.PPT
Improved Decline
. . . . .
WorkingCapital
Turnover 114.30% 11.28 5.26 2.82 3.09
CapitalEmployedTurnover 21.89% 4.55 3.73 2.20 2.51
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SAMPLEPrivate:DomesticCompany Company2(3/3)KeyRecentDevelopments
Description Details
Overview
O1isaleadingplayerintechnologiesincludingrealtimebidding,datamarketplaces,big
data,algorithmsandtargettingino2
Itsengineismannedbyover peopleacrosso3,o4,o5,o6,o7
Thecompanyworkscloselywithtoppublishersacrosstheglobalplatformincludingo8
ando9
Itconstitutesanexclusiveresellerofo10spremiuminventoryinIndia,Thailand,
PartnersandInvestors IndonesiaandPhillipines
Italsohaspartnershipwithtechnologyvendorsnamelyo11,o12,o13,o14
ItslistofinvestorsincludenamessuchasNexuaVenturePartners,HelionVenture
Partners,
Norwest
Venture
Partners
and
Draper
Fisher
Juvertson,
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SAMPLESmartphonePriceandSpecifications(1/4)Brand Model Price(INR) OperatingSystem Processor RAM 3G WiFi GPS
Y 56,599 X 1GHzDualCore 512MB
R
R2
R3
R4
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