market research team mra january 2015 · glyndwr university 2 leeds beckett 2 staffordshire...
TRANSCRIPT
Market Research TeamMRA
January 2015
2%
88%
8%
1% 1%
16 or under
17 - 21
22 - 34
35 - 44
45 - 54
White96.4%
Asian0.4%
Mixed2.2%
Other0.9%
Base 224 - 227
0.4% Other: Germany
5.8%7.1%
3.5%
3.5%
8%15.5%
8.8%
4%
42.9%
0.4%
%
Base 226
97.3% of respondents use Social Media daily
54.4% of respondents use Social Media 1-3
hours a day
2.8%
15.9%
23.4%
31%
14.3%12.7%
I rarely use socialmedia
0 - 1 hours 1 - 2 hours 2 - 3 hours 4 - 5 hours 5+ hours
Base 252
Base 253
Base 253
Facebook YouTube TwitterSnapchat WhatsAppSkype Instagram Tumblr The StudentRoom
Google+VinePinterest Linked In Myspace FlickrWordPress StumbleUpon
94% 91%
73% 70%
62% 61%
49%
39%
32%26% 25%
22%
7% 6% 6% 4% 1%
Base 253
Base 253
236
Base
Snapchat
Tumblr
YouTube
Google Plus
WordPress
Skype
Vine
The Student Room
Linked In
Flickr
StumbleUpon
Myspace
Multiple times a day Once a day At least once a week At least once a month At least once a year I no longer use this site
154
182
172
97
122
230
54
15
154
64
60
79
18
11
3
16
236
Base
74
58
57
56
43
41
37
9
7
6
5
3
1
17
17
18
14
8
11
22
4
13
4
14
13
1
6
7
16
12
12
16
20
32
32
13
14
23
28
28
22
18
1
7
4
13
16
12
7
24
20
34
28
30
51
44
18
33
1
2
2
7
2
1
19
27
20
11
7
13
6
18
33
6
1
1
8
4
10
160.4
13
20
21
19
18
6
22
46
33
94
Snapchat
Tumblr
YouTube
Google Plus
WordPress
Skype
Vine
The Student Room
Linked In
Flickr
StumbleUpon
Myspace
Multiple times a day Once a day At least once a week At least once a month At least once a year I no longer use this site
154
182
172
97
122
230
54
15
154
64
60
79
18
11
3
16
%
Very Important Important Moderately Important Of Little Importance Not ImportantBase 227 - 230
42.1 39.331.7
14 13.9 10.9 7.4 5.2 3.9 3.5 2.61.8
44.3
37.1
35.2
39.733.9
28.8
12.2 17.812.7 15.7
11.43.5
10.5
17.5
21.3
30.6
25.732.3
26.625.7
22.3
28.3
22.4
11
1.8 3.96.5 10.9
16.1 15.7
32.3 31.3
35.427.8
40.4
21.6
1.3 2.2 5.2 4.810.4 12.2
21.4 2025.8 24.8 23.2
62.1
Very Important Important Moderately Important Of Little Importance Not Important %Base
227 - 230
53.4%43.1%
3%
0.4%
Never
Rarely
Often
Regularly
Yes3%
No97%
• Children's books
• Clothes
• Computer
• Food and drink items
• JD gyms membership
• Local company produce
• Phone
Base 232
Base 150
Yes21%
No79%
• A link on the 'suggested pages' section of Facebook
• A link telling you about the courses a uni had to offer very bright colourful
• Durham University
• Edge Hill University
• Lancaster University - Open Day
• Open days
• Student finance link
• University of Chester
• University of Chester - Accommodation
• University of Chester - Advert about finances
• University of Chester - Open Day
• University of Chester - Open Day and the financial aspects of studying at Chester
• University of Chester - Open Day, linked me to the main website for information regarding the open day and booking tickets to attend
• University of Chester - Student Life
• University of Chester Page
• University of Chester updates
• University of Lincoln - As a suggested post with the link leading to their homepage
• University of Manchester - the Manchester access programme
• University of SheffieldBase 232
8.8
10.3
41.2
42.6
45.6
52.9
54.4
86.8
To make new friends
To ask questions / give feedback
To show support to the University of Chester
To view photos
To learn about University of Chester events
To get a feel for student life
To stay informed about the University of Chester's activities
To find out more about the University of Chester
%Base
230
81%
19%
I view and post tweets I only view tweets
4.7
11.1 10.5
28.7
1718.1
9.9
10 or less 11 - 50 51 - 100 101 - 300 301 - 500 501 - 1000 1000 +
%Base
170
Base 171
30.4
36.8
46.2
49.1
57.3
85.4
93
Local news
National news
Companies and brands
People who share your interests
Accounts related to your interests
Celebrities
Friends
7.6
32.9
35.4
50.6
58.2
87.3
Provide feedback
Show support to the company
Learn more about the company
Receive discounts or promotions
Stay informed about company activities
Get updates on future products or events
%
Base 171
Base 79
Yes22%
No78%
Edge Hill 6
Coventry University 3LJMU 3
MMU 3University of Nottingham 3
Aberystwyth 2Bangor University 2Canterbury Christ Church 2
Glyndwr University 2Leeds Beckett 2
Staffordshire University 2University of Birmingham 2
University of Cumbria 2University of Huddersfield 2University of Kent 2
University of Surrey 2
University of Worcester 2
Aston University 1
BIMM 1Birmingham City University 1Bishop Grosseteste University 1Bournemouth University 1Durham University 1
Lancaster 1
Liverpool Hope University 1
Loughborough University 1Middlesex 1Northampton University 1Rada 1Reaseheath College 1
St Mary's University 1UCLan 1
University of Bradford 1University of Brighton 1University of Cambridge 1University of Derby 1
University of East Anglia 1
University of Essex 1
University of Hull 1University of Law 1University of Lincoln 1University of Liverpool 1University of Sheffield 1
University of Sunderland 1
University of Warwick 1
University of Winchester 1University of York 1Y Coleg Cymraeg Cenedlaethol 1
Base 169
9.5
30.3
50.2
56.6
68.8
93.7
Uploading your own videos
Watching documentaries
Watching TV shows and movies
Watching tutorials
Watching entertaining clips
Watching music videos/listening to music
%
7.2
57
20.415.4
1 2 - 5 6 - 10 More than 10Base 221
• 'University of You' from Chester.
• Any of TomSka's University of Lincoln videos. They were funny, memorable and advertised the university well.
• Audition advice from Chester university about stating calm.
• Bournemouth.
• Chester accommodation video.
• Chester Fresher's Fair - Showed what the uni life is really like.
• Chester money matters.
• Chester, this clip seems quite old, a more updated one would look better.
• Edge Hill campus tour.
• I don't recall the university but I have looked for campus tours and one was particularly good, it was very professional which I liked but still had a funny feel to it as it was done by students at the university so it didn't feel too much like they were completely biased.
• I really enjoyed the video of student life by Derby University, it showed all the bars and shops around Derby.
• Just various university clips giving you a tour of there campus and what student life's like.
• Kahn Academy.
• Leeds Beckett.
• Nottingham Trent Uni.
• On accommodation.
• Sheffield University - student (inspiration).
• Student life.
• The University of Gloucestershire's accommodation and campus tour.
• There is no university video that particularly sticks to my mind.
• University life in Chester by Chester university.
• University of Chester.
• University of Southampton advertisement seemed very interesting and inspiring, it grabbed my attention.
• Oxford university video about the history department was very informative and interesting and showed student and tutor points of views which was useful.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16Base
147
http://www.cornell.edu http://www.nottingham.ac.uk/ http://www.keele.ac.uk/
Base 117
http://www.cornell.edu http://www.nottingham.ac.uk/ http://www.keele.ac.uk/
Base 117
• Simple, easy to see every thing. Nice colour scheme. Not overcrowded.
• It has the map on the homepage, you don't need to look for it and it is easy to use to find different needs.
• It looks much more interactive, and seems to hold more information.
• It doesn't bombard you with information and it has a good ratio of information to pictures.
• It's easy to navigate yet has a more interesting layout.
• Stylish and modern, easy to navigate.
• Looks much nicer and user friendly.
• Easy to find/follow. Not too much information. Visually attracting.
• Lots of info but still very clear and eye catching.
• The colours are eye-catching and stand out.
• It looks professional and not cluttered.
• Looks easier to find the information you're looking for.
• More detailed layout, more information set out, easier to find things.
• The lay-out is a lot simpler and easier to follow.
• Got everything I would need as a prospective student all in one place.
• Easy to navigate. Eye catching.
• It contains a course finder and is easy to understand.
• Looks professional and honest.
• It is clear and easy to follow, it's not to cluttered and has plenty of detail.
• It has quick access to a course search and is nicely laid out.
• Because it looks more inviting and organised so easy to operate.
• It is bright and colourful, which makes it more appealing to me and also more fun.
• Titles clear. Video on main page. Easy to access different areas. Doesn't shove social media in your face (cough cough Keele!)
• Bright, clear information. Big buttons to access further information.
• Both easy to navigate and aesthetically pleasing.
• It has a course finder, information on how to apply and directions on where to find the university.
• Most logical to me and clear pictures. Looks like a friendly university.
• Looks more welcoming and easier to follow pretty organised and everything is categorised.
• Easy to read, with big bold colours clearly directing you to the information you need.
• Bold colour, everything is easy to find and the key information the university wants you to know stands out.
• Its a simple layout, I like the use of colours, it's mature but still eye catching.
• I feel it displays more info, whilst looking good with regards to design.
• Good layout on the page and there isn't much writing.
http://www2.mmu.ac.uk/https://www1.bournemouth.ac.uk/ http://www.bangor.ac.uk/
Base 127
http://www2.mmu.ac.uk/https://www1.bournemouth.ac.uk/ http://www.bangor.ac.uk/
Base 127
• Topics on the first page rather than photos.
• Big photo. Easy to navigate.
• Simple easy to read.
• It has all the information needed on the front page and is simplistic to use.
• Easy to find links. Not too much information. Layout is good.
• Believable and immediately informative.
• It catches the readers eye but also adds information.
• More information and places to go on the website.
• It's clear and looks good. Lots of links to go through.
• Good use of layout. Good imagery on the page. Information is well detailed about the university.
• Clearly set out and not too crowded.
• Looks more professional.
• Clear images and font.
• Clear balance of writing and images and colourful but not too in your face.
• Modern looking.
• It's colourful and looks easy to use to get all the information I would want about the uni.
• It is very clear and all of the pages are easily signposted.
• Search bar clear and buttons to press.
• Simple and easy layout, that still looks good and professional.
• It's clear where to search for the course your interested in straight away.
• Not too image heavy, neither too text heavy, looks organised, relevant text and images, interesting to look at.
• Not cluttered and very clear, easy to use.
• Clear search bar so people can easily find a way to what they were looking for.
• It's bright and interesting.
• It clearly states it's in the top 10 and has simple links to follow.
• Looks cleaner and more user-friendly.
• It has a lot of pictures showing positive experiences and has links very clear and easy to find.
• Definitely well organised, easy to follow and generally looks nice.
• Looks historical, homely and students look happy and at ease!
• The categories are easily seen and laid out, colourful.
• Easy to read stands out, easy to find what your looking for.
• It looks friendly and welcoming. The courses are listed first which is very important to me.
• Interesting layout which is easy to use and doesn't contain a lot of text which could bore.
• It is more straightforward to use and find your way around the site.
• It has the main options that prospective students are going to be looking for easily accessible.
http://www.falmouth.ac.uk/ http://www.glyndwr.ac.uk/ http://www.ljmu.ac.uk/
Base 121
http://www.falmouth.ac.uk/ http://www.glyndwr.ac.uk/ http://www.ljmu.ac.uk/
Base 121
• This homepage is easy to navigate and is very clear. There is also lots of information.
• Looks more informal towards students.
• The subjects are made clear with images.
• Clear boxes of what the person visiting the website wants to look at, layout is nice and clear.
• Looks more professional and easy to find way around to find out about the uni.
• Set out really well. Would be able to move around website quite confidently.
• Looks professional and aimed more towards university ages in comparison to Glyndwr yet is not as over the top professional look as LJMU, giving it a fun sort of feel.
• More inviting and easier to follow.
• It has quick links and is colour coordinated including photos.
• Simple and the different headings can take you to the right place straight away.
• Liked the clear tabs at the top to get to the information I need. Bright colours.
• Its visually appealing with the bright colours, and I like how the different social medias are all easy too view on the homepage as well.
• As it is colourful and stands out. It also contains the most important information.
• Best range of useful information that is clearly displayed.
• Stands out, bright, colourful, easy to read and easy to spot what your looking for.
• Vibrant, attractive to potential students.
• An inviting and colourful page which gives a good impression of the university.
• Prominent course finder.
• It is fun and welcoming with clear links to other pages and social media.
• This one is both colourful and easy to follow and find the links that you require.
• Student friendly, attractive.
• Others had too much on detailed background and LJMU didn't have too many over powering colours.
• Its not too busy.
• It was close with Falmouth, but I found that one had too much of a social media feel to it which I don't like when I'm looking at a university's actual website.
• Relevant info. Easy to understand.
• Not too much information to look at and the links usually take to the site you need.
• Nice clear header picture, looks attractive. Easy to navigate.
• Looks more detailed than the other two.
• Very neat and straightforward.
• Clear search bar, background not distracting like Glyndwr and not confusingly going sideways like Falmouth!!
• Looks tidy
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
What do you prefer this homepage? Open end responses coded into 28 categories – Top 15 provided
226
Base
224
224
226
225
Video calling
Landline/home phoneconversations
Mobile phone conversations
Sending messages throughsocial media sites
Using mobile messaging apps
Text messaging
Multiple times a day Once a day At least once a week At least once a month At least once a year Never
224
221
226
Base
224
224
226
225
2.3
5.8
18.7
29.2
45.1
51.3
81.4
6.3
15.2
14.2
23
22.8
11.6
8.8
19.5
31.7
25.3
31.4
18.8
13.8
7.5
26.7
23.2
16.9
12.4
7.6
6.3
1.8
20.8
13.8
9.3
2.7
1.3
24.4
10.3
15.6
4
3.1
15.6
0.4
Video calling
Landline/home phoneconversations
Mobile phone conversations
Sending messages throughsocial media sites
Using mobile messaging apps
Text messaging
Multiple times a day Once a day At least once a week At least once a month At least once a year Never
224
221
%