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8/14/2019 Market Sector News

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Camargo Research, Rome - www.camargoresearch.com

2008

- UK-- Nunwood was named Best Agency at the Research Awards 2008 last night.The agency beat off Conquest, Firefish, Hall & Partners and FreshMinds which has held the title of Agency of the Year

for the past two years to win the award. The judges said Nunwood has a positive approach to both clients and staffthat is clearly paying dividends.

Published on the 9th Dicember 2008Source: Research Magazine

- FRANCE-- Ipsos has reported a 5.9% rise in revenue for the third quarter of 2008, up to 234.2m from 221.1m in the

same period last year, according to figures released late yesterday.For the first nine months of the year, consolidated revenue climbed to 697m from 664.2m in 2007, a rise of 5%.

Ipsoss advertising research revenue was virtually flat at 150.7m for the first nine months as the firm switched to

cheaper online data collection methods which depressed revenue growth, the company said.

Published on the 13th November 2008

Source: Research Magazine

- US-- Three years after the appointment of Greg Novak to lead Harris Interactive back to proper levels of growth, his

replacement Kimberly Till is facing the same challenge.

Published on the 31st October 2008Source: Research Magazine

- GERMANY-- GfK is trumpeting its continued successful performance, despite losing to WPP in the race to buy TNS.

The firm has received a 10.6m break fee after WPP secured acceptance from 82% of TNS shareholders for its buyoutbid. The sum fully offsets the cost of the aborted merger negotiations, GfK said in a statement today.

Published on the 15th October 2008Source: Research Magazine

-UK-- The long drawn-out battle for TNS is over with WPP declaring itself victorious last night after 82% of

shareholders accepted its 1.1bn takeover offer.WPP chief executive Martin Sorrell said: We are delighted to be a step closer to welcoming such a fine company withstrong people, clients and brands that will enhance our client offering.

Published on the 9th October 2008Source: Research Magazine

- GLOBAL-- Worldwide market research turnover topped $28bn last year, according to the latest report from industry

association Esomar.Growth was 6.5% beating the average of 6% over the past six years but marginally down on 2006s growth rate of6.8%.

Published on the 25th September 2008Source: Research Magazine

- UK-- Experians footfall measurement practice has teamed up with a firm that studies the movements of shoppers by

tracking their mobile phones, and will market the technology to UK shopping centres.Path Intelligences FootPath system is already being used by four major shopping centre owners in the UK, and the firmhas plans to expand to Europe.

Published on the 23rd September 2008Source: Research Magazine


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- UK-- Virgin Atlantic has partnered with eDigitalResearch to carry out surveys into its customers

The airline has designed several surveys about ticket buying that will be put to customers through eDigitalResearch'sonline panels on an ad-hoc basis.

Published on the 3rd September 2008Source: Research Magazine

-UK-- Forty thousand households are to take part in what organisers claim is the largest piece of social research

conducted in the UK.The study, entitled Understanding Society, has been commissioned by the government-funded Economic and Social

Research Council (ESRC) with a budget of 15.5m for its first three years.

Published on the 19th August 2008Source: Research Magazine

- FRANCE-- Ipsos has reported 4.5% growth in the first half but flat revenue in North America.

Underlying growth of 8.4% for the group was dragged down by negative currency effects, the firm said. Total revenue forthe quarter was 462.8m.Organic growth in North America was 1%, while in all other regions it was 10% or more, and in Latin America itreached 20%.

- US-- Nielsen reported a solid set of numbers for the second quarter today, with revenue up 12% to $1.3bn but financechief Brian West warned that the research giant was starting to feel the effects of the US economic slowdown in itsconsumer services arm.

Published on the 14th August 2008Source: Research Magazine

-INDIA-- Synovate has appointed Mick Gordon as managing director of its Indian business.

Gordon, currently head of business services for Synovate in the UK, will take up his new position in September and willreport to South Asia CEO Tim Balbirnie.

Published on the 24th July 2008Source: Research Magazine

- UK-- Ipsos Mori has renewed a three-year contract to conduct the Department of Healths national survey of GP

patients.As of next year the survey, which goes out to five million patients a year, will be based on a new questionnaire, collectingmore detailed information on the quality of services at individual practices. The survey will also move from annual toquarterly reporting from 2009-2010.


- UK-- GfK has revealed it is working with an unnamed financial backer to prepare an all-cash buyout offer for TNS,

trumping a hostile bid of 1.1bn from WPP.

Published on the 9th July 2008

Source: Research Magazine

- US-- Revenue for the top 50 US research agencies was up 6% in 2007 to $7.83bn, according to the latest figures from

industry watcher Jack Honomichl.Growth for companies at the top end of the table was rooted in the single digits, with only Westat breaking the 10% mark.That revenue spurt pushed the government research specialist to fourth place behind Kantar, IMS Health and Nielsen.Web measurement firm Hitwise bought by data giant Experian in a $240m deal last year was the highest new entry inthe rankings at number 37, coming in six places ahead of Compete another web measurement firm making its

Honomichl debut at number 43.


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The two companies topped the list of the fastest-growing agencies, with revenue up 50% year-on-year in both cases. Butat the other end of the growth spectrum was Public Opinion Strategies, reporting a decline of 48%.Overall, 13 firms saw sales fall year-on-year almost three times as many as in 2006.

2007s top ten firms by US research revenue were:

1. Nielsen $2,173m, up 7.9%

2. IMS Health $801m, up 8.6%3. Kantar Group $527m, up 3.5%4. Westat $468m, up 10.4%5. Information Resources $441m, up 2.1%6. TNS $380m, up 2.8%7. Arbitron $338m, up 6%8. GfK $320m, up 1.3%9. Ipsos $281m, up 3.5%10. Synovate $250m, up 6.9%


GERMANY/UK-- GfK and TNS have edged closer to their planned merger with TNS rebutting criticism of the deal fromrival suitor WPP.


- CHINA-- Advertising group Towona and Nielsen Media Research have announced a strategic partnership to measure

the audience rating and effectiveness of television adverts.

Published on the 12th June 2008Source: Research Magazine

- US-- Nielsen and the Coca-Cola Company have signed an agreement that will see the research firm provide integrated

services to the soft drinks giant in more than 70 countries.Published on the 4th June 2008Source: Research Magazine

- US-- This could be a game-changing year for online panels. Thats the view of the author of a new Forrester report

into panel quality.Brad Bortner says that after years of waiting for a proper solution to the panel quality issue, two have come along atonce.

Published on the 4th June 2008Source: Research Magazine

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