Serola Biomechanics9/19/2008

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Company History

Rick’s Injury Decision to go to school Research into biomechanics Serola Theory

Company Startup in Hawaii Move to Illinois

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Product Introduction

Sacroiliac Belt› Original Style› New Style

Gel Arc Elbow Brace Sacrotrac Inflatable Pelvic Blocks Thoratrac

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Competitive Position

Product Comparative Advantage› High Quality› Dr. Serola’s 20 year of research of biomechanics: “Serola Theory”› Re-designed the sacroiliac belt for better function.

Elastic SI belts Non-elastic SI belts Serola SI belt

› Serola Challenge (Strength Test)› Developed a name brand over 17 years.

Product Improvement› Original Serola Belt -> New Serola Belt› Retooling› Aesthetic & Design› Multi Stage Testing

Efficiency

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Sales & Marketing Position

Target› Health Professionals

Chiropractors Physical Therapists

› Distributors› Wholesalers/Retailers

Marketing› Magazine› Newspaper› Internet

Pay-Per-Click : Google Adwords, !Yahoo Organic Search/SEO – Google, Google Alerts, Blogs CraigsList, KiJiJi, Yahoo Answers, Inbound Linking

Sales Channel› Order by Phone› Order by FAX› Online: www.SerolaBelt.com, www.Serola.net

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SWOT Analysis

Opportunity- Opportunity to sell to Government and Military Personnel- B2B: Selling to Industrial Market, Factories, Warehouse- Opportunity to sell more to Physical Therapists, DC, MD, etc.- Engage in E-commerce. - Online Marketing (Google Adwords, Yahoo Marketing, etc),- Search Engine Optimization.

Threat- Being number one means that you are the target of competition, locally and globally.-The cost of producing consumer products tends to have fallen because of lower manufacturing costs. Manufacturing costs have fallen due to outsourcing to low-cost regions inf the world. Price competition is an intense competition - Copies of our original belt in US. Canada, and Europe- Other SI Belts: Saunder’s, SI Loc

Serola Biomechanics, Inc.SWOT Analysis

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What’s Next?

Efficient Way to Reach International Customers

Advertising Media in Europe› Magazines› E-mail List› Inexpensive way of translation

Trade Shows› MEDICA (Germany)

Industry Associations Online Advertising

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Questions and Answers

Thank you