Market Specific Service Application Development

by Tizen App

Michimasa Uematsu Co-CTO

ACCESS, Co. LTD

Agenda

•  Importance of Market Specific Services

•  Japanese Market Specific Services

•  What is "1-seg" & “Full-seg” ?

•  Why we decided to develop by Native App ?

•  Advantage of TIZEN

•  Summary

Importance of Market Specific Services

Importance of Market Specific Services

•  Tizen is (and…. should be)

•  Consumer friendly   End-user can enjoy what they want, not what they are given.

•  Operator friendly Operator can design “user experience” of operator service

•  Developer friendly Platform should have enough •  Functionality •  Performance •  Flexibility

Japanese Market Specific Services

Japanese Market

•  Example of “docomo” services : 35 major services (2013 winter) •  3 major common Japanese Market services

•  IrDA (Infrared Data Association) •  It “WAS” very popular rather than bluetooth

•  Send and Receive e-mail, phone book, image and bookmark

•  Communication Maximum Speed •  115k bps in SIR •  1.152M bps in MIR •  4M bps In FIR •  16M bps in VFIR, •  100M bps is now under planning

•  Ir specific services Remote control consumer device

IrDA communication in Japan

•  What is Felica ? •  Contactless RFID smart card system by Sony •  Primarily used in electronic money cards •  Mobile FeliCa is a modification of FeliCa

for mobile phones by Felica networks & docomo

•  What is different from NFC •  Unique spec for Japan market. •  FeliCa was proposed for ISO/IEC 14443 Type C.

but it was rejected. •  NFC (ISO/IEC 18092) was designed as upper compatible

specification. •  FeliCa is now included as a part of the NFC Forum

Specification Compliance. •  On the way of migration.

Felica in Japan

Digital TV Service in Japan

•  Video (H.264) •  QVGA 320 * 240 / 15 fps

•  Video(MPEG-2) •  HDTV 1920 * 1080 / 30 fps

•  Emergency warning broadcasts

•  Simple data content (BML)

HD (Full-seg) QVGA (1-seg)

•  Traffic information •  Weather forecast •  Earthquake information •  News •  Event information •  Movie Information •  Sports •  Shopping information •  Internet contents •  Etc…

Local weather forecast Local news

2013 Winter model : Supported Service

IrDA Felica 1-seg / Full-seg

AQUOS PHONE ZETA ⚫️ ⚫️　(Full-seg)

AQUOS PHONE EX ⚫️ ⚫️ 　(1-seg)

ARROWS NX ⚫️ ⚫️ ⚫️　(Full-seg)

Xperia Z1 ⚫️ ⚫️ ⚫️　(Full-seg)

Xperia Z1f ⚫️ ⚫️ 　 (1-seg)

Galaxy J ⚫️ ⚫️ 　 (1-seg)

Galaxy Note 3 ⚫️ ⚫️ 　 (1-seg)

LG G2 ⚫️ ⚫️ 　 (1-seg)

SH DRAGON QUEST ⚫️ ⚫️　(Full-seg)

Disney Mobile on docomo ⚫️ ⚫️ ⚫️ 　 (1-seg)

What is “1-seg” & “Full-seg” ?

Service of ISDB-T in Japan

1-seg

12-seg

QVGA

Full HD

Example : Mobile BML services in Japan

Weather News Game

Live Sports interactive by Broadcasting No need to click

by Network search, Database, etc…

Shopping

F-1 car race

TV

Data

Example : Ditigal TV + Interactive Data Service •  For Home TV, General contents

Weather News

Live sports information

Direct shopping link to Amazon Showing Twitter message

Diversity of digital TV specificaitons

(fom ANKAKA.com)

•  Use-case •  General Information services : News, Weather forecast, etc. •  Advertisement •  Emergency information •  Linkage service with Fix & Mobile existing network service

: VOD, Shopping, SNS, etc.

•  Service Advantage •  10 years experience (100% Time/Broadcaster operation) •  Well recognized service from consumer •  QVGA was good for low CPU & Memory resource of mobile •  HD is big demand, due to larger LCD screen and more easy interactivity

To support those TV service is very important for world wide consumer

BML Datacasting Use-case & Technical Advantage

Why we decided to develop by Native App ?

ISDB-T broadcast data structure of 1-seg and Full-seg •  1-seg is terrestrial digital audio/video

and data broadcasting service in Japan, Argentina, Brazil, Chile, Uruguay, Phillipne and Peru.

•  Full-seg is DTTV broadcasts land-based (terrestrial) signals. HDTV was invented atNHK Science & Technology Research Laboratories (Japan Broadcasting Corporation's Science & Technical Research Laboratories).

Deep integration & customization for specified features

1.  Easy to access & control HW very efficient way •  Digital TV service heavily depends on HW tuner / decoder •  DRM (CAS = Conditional Access System)

2.  Utilize existing “proven” libraries •  Specification is so complicated •  Shorten the time to deploy into consumer market •  Optimize investment to support specific requirement

3.  High performance & Low battery consumption •  HD TV requires a lot of power •  Smooth video display •  Lower battery consumption

Key Decision Making Consideration Point

Linux Kernel and Device Driver

Native Applications And Services Web Applications (HTML5)

DTV� BML Browser� Other�

Browser and HTML5 Runtime

Tuner Device Driver HW codec (Video - H.264/MPEG-4 AVC, Audio – HE-AAC)

Audio Decoder

Video Decoder

Video Renderer

Audio Renderer

AV Player(AV Control) BML Module

DSMCC (DII/DDB) Tuner

Controller

Channel

EPG

Subtitle

DEMUX PSI / SI / PES

Playback/ Recording Control Application

One-seg TV Application with BML Browser

BML Application

Other Application (Subtitle, EPG, Reservation)

Enlightenment (Window Manager & Component)

EFL

DTV Middleware for ARIB

Block Diagram of NetFront DTV(1-seg)

Market Proven library

Hi performance UI

Tight integration with HW

Block Diagram of NetFront DTV (Full-seg) Native Applications And Services Web

Applications (HTML5)

Linux Kernel and Device Driver

DTV� BML Browser� Other�

Browser and HTML5 Runtime

Tuner Device Driver HW codec (Video - H.262/MPEG-2 Part 2, Audio – HE-AAC) SW CAS / B-CAS

Audio Decoder

Video Decoder

Video Renderer

Audio Renderer

AV Player(AV Control) BML Module

DSMCC (DII/DDB) Tuner

Controller

Channel

EPG

Subtitle

DEMUX PSI / SI / PES

Playback/ Recording Control Application

Full-seg TV Application with BML Browser

BML Application

Other Application (Subtitle, EPG, Reservation)

Enlightenment (Window Manager & Component)

EFL

DTV Middleware for ARIB

Market Proven library

Hi performance UI

Tight integration with HW

Advantage of TIZEN

Platform comparison – Regional specified features’ point of view

Additional H/W on PCB level External player NativeApp WebApp Owner

iOS Impossible Possible

but restricted Possible

Possible but restricted

Apple

Android Possible Possible Possible Possible

but restricted Google

FxOS Possible Possible (restricted by certification)

Possible (restricted by certification) Possible Mozilla

Tizen Possible Possible Possible Possible Linux Foundation

•  Overall, Android is good platform for regional specified features

•  However, TIZEN gives handset vendors and operators more flexibility

•  Open source project •  Owner is Linux Foundation

•  Rich ways to implement the features •  Pure Web & Native App •  Hybrid App •  Platform level implementation like EFL with venders

•  By utilizing Native App •  Deep customization for specified features

•  Mobile TV •  IrDA •  FeliCa

•  Easy to access & control HW very efficient way •  Utilize existing “market proven” libraries •  High performance & Low battery consumption

Advantage of TIZEN

Summary

•  Market specific services are very important to •  Consumer •  Operator •  Device Vendor

•  TIZEN has variety of Application model compare to other PF

•  By utilizing Native App •  HW access •  Utilize market proven libraries •  Performance efficient implementation •  Shorten the “time to market” •  Optimize “investment” for market specific (legacy) services

Summary