market structure ofntpc ibs bangalore
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TRANSCRIPT
SEMINAR ON
NATIONAL THERMAL POWER CORPORATION
SUBMITTED BY
Vivek kumar bhardwaj
NTPC, India’s largest power company was setup in 1975 to accelerate power development in India. It is emerging as an INTEGRATED POWER MAJOR with a significant presence in the entire value chain of power generation business. NTPC ranked 337th in 2012 FORBES GLOBAL 2000 ranking of the world ‘s biggest companies. With a current generating capacity of 14184 MW NTPC plans to become a 128000 MW company by 2032.
ABOUT NTPC
COMPANY IN BRIEFTYPE:Govt. owned public
enterprise
FOUNDED:
1975
INDUSTRY:Power
generation / distribution
EMPLOYEES:
26,000(JUNE 2013)
CURRENT SHARE:
142.20(NSE)
Manpower Profile
30%
64%
6%
executive workman supervisor
Source:- en.wikipedia.org/wiki/ NTPC_Limited
VISION AND MISSION
VISION To be the world’s largest and best power
producer, powering India’s growth.
CONT’D MISSION “ Develop and provide reliable power,
related products and services and competitive prices, integrating multiple energy sources with innovative and eco friendly technologies and contribute to society.”
National Thermal PowerCorporation
We Believe in………
Team Work Embracing Challenges ‘Can Do’ Spirit Continuous Learning Strong Commitment
NTPC contributes more than one-forth of India’s total power generation with less than one-fifth capacity
rest of india85%
NTPc15%
NTPC 28,840 MWALL INDIA 15,93,987 MW
THERE ARE 4 TYPES OF MARKETS
1. MONOPOLY
2. PERFECT COMPETITION
3. OLIGOPOLY
4. MONOPOLISTIC COMPETITION
MARKET STRUCTURE
CONT’DMarket structu
re
Examples No. of
producers
Type of products
Barriers to
entry
Power of firm over
price
Perfect compet
ition
Parts ofagriculture
arereasonably
close
Many
Standardized Low None
monopolistic
Retail trade Many
Differentiated Low Some
oligopoly
oil,steel, power
Few Differentiated or
Standardized
High Some
monopoly
Public utilities
One Unique product Very high
considerable
NTPC HAS AN OLIGOPOLY MARKET.
IT HAS HIGH BARRIERS OF ENTRY FROM THE GOVERNMENT.PRODUCERS OF POWER ARE VERY FEW(GAIL,BHEL) SO NTPC HAS AN OLIGOPOLY MARKET.
CONT’D
CONSUMPTION OF POWER IN INDIA
INDUSTRY39%
AGRICULTURAL19%
DOMESTIC24%
COM-MERCIAL
18%
June 2012
Source:-Enerdata Statistical Review 2012
COST PRINCIPLES
The costs associated with participating in a market, and supporting buying and selling. Administering low-fee payouts from
rights pools (ASCAP). Subscription management and
fulfillment. Accounting associated with fee
collections. Expenditures Fixed cost
MAJOR COST COMPONENTS :-1. MATERIALS:-
cost of the raw materials used in the product.
2. LABOUR:-
The cost in employed workers to manufacture the product.
3. TRANSPORTATION:-
The cost associated with transportation of the materials.
(CONT’D) COST PRINCIPLES
(cont’d) EXPENDITUREparticulars 2012 2011
Fuel 137235 122150
Employees remuneration & benefits
8835 8835
Generation, administration & other expanses
12096 9813
Depreciation 19584 20232
Provision 75 5835
Interest 5830 6636
Finance charges 11125 27061
Total 194780 200562
(RS. MILLION)
Source:- www.ntpc.co.in/index.php?option=com_content&view=article..
“THE COSTS OF DOING BUSINESS.” 1. SALARIES
2. INFRASTRUCTURE (LIKE FACTORIES AND PARKING LOTS)
3. OPERATIONS (HEATING AND LIGHTING THE FACTORY, PLOWING THE LOT)
4. INSURANCE
5. EQUIPMENT
(cont’d) FIXED COST
PRICING PRACTICES
PRICING
There are many reasons that account for these differences in price. The price of power generation depends largely on the type and market price of the fuel used, government subsidies, government and industry regulation, and even local weather patterns.
CONT’DNTPC electricity pricing (sometimes referred to as electricity tariff or the price of electricity) within a particular state.For Maharashtra-Domestic light:- from Rs. 0.66 to Rs.6.85 according to consumption slabs i.e. Min to above 500 KWHCommercial lighting:- from Rs. 4.20 to Rs. 8.10 according to load from 0.20 Kw to 50Kw.Agricultural:-From Rs. 237 to Rs. 267 per Kw/per month.( Subsidized rates)Industrial:- Rs. 3.5 to Rs. 4.75
DEMAND AND SUPPLY POSITION IN INDIA
YEAR REQUIRMENT(MEGA UNITS)
AVAILABILITY(MEGA UNITS)
DEFICIT(MU)
%
2007-08 737,052 664,660 -72,392 -9.80%
2008-09 777,039 691,038 -86,001 -11.10%
2009-10 830,594 746,644 -83,950 -10.10%
2010-11 861,591 788,355 -73,236 -8.50%
2011-12 937,199 857,886 -79,313 -8.50%
Source:- http://www.indiastat.com/power/26/consumptionandsale
TABLE SHOWS THAT IN YEAR 2008-10 WAS SIGNIFICANTLY MARKED BY HUGE POWER STORAGE WHERE THE ANTICIPATED DEFICIT WAS 11.1% TO 10.1% RESPECTIVELY. HOWEVER, AS PER LAST TWO YEAR THE DEFICIT PERCENTAGE WAS FOUND TO BE 8.5% .
(CONT’D) DEMAND & SUPPLY
LATEST TRENDS IN THE INDUSTRY
Installed Capacity
1990 1995 2000 2005 2008 2012 20170
10000
20000
30000
40000
50000
60000
70000
80000
Series 1
15625
2
75000
1929124249
5100051000
7500075000
UNIT IN MW
9915
29349
THE COUNTRY'S LARGEST POWER GENERATOR NTPC HAS CHALKED OUT AMBITIOUS PLANS OF TAKING ITS CAPACITY TO OVER 1,28,000 MW BY 2032.
"NTPC IS CURRENTLY WORKING ON MANY NEW PROJECTS FOR RAPID CAPACITY ADDITION AND PLANS TO BECOME 1,28,000 MW PLUS COMPANY BY 2032,"
FUTURE OUTLOOK
Source:- 37th ANNUAL GENERAL MEETING (Arup Roy Choudhury) Chairman and Managing Director