market your biz go negosyo
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How to Market Your Business
GoNegosyo
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What is Marke7ng?
• It is the act of a"rac%ng your target market to buy your product or service as oAen as possible
• It involves research, strategies, tac7cs and ac7vi7es
• It is like “buying” your customers so that they will “buy” from you
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Aim at the Target • You cannot aim at everybody! • Define your target segment • How do they think? • Where do they work? • Describe their lifestyle • How do they buy? • What is the age range? • Would they love your product? • Is price more important for them or quality? • Is it about the place?
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What’s the Difference? • Be aware of the compe77on – Direct rivals – Subs7tutes – New entrants
• Do you plan to compete head on? • What are the consequences of doing so? • Do you plan to differen7ate? • What are the advantages? • What do most business gurus and coaches recommend?
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Sure Failure: few customers with many
compe7tors
Unique business but few customers
Many customers but many compe7tors
High Chance of Success: unique
business with many customers
Differen7a7on
Dem
and
LOW
HIGH
HIGH
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Magne7ze
• Posi7oning: a mind and emo7onal game • Strengthen your brand • Hard sell does not always work! • Effec7ve Marke7ng magne7zes the customers.
• Use Guerrilla Marke7ng
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Magne7ze Word of Mouth
FREE
Flyers & Posters
Trial Tes7monial
Small Events
DJ Recommends
Website
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Be Passionate
• Be passionate about your product or service • Be passionate about serving your customers
• Be passionate about improving your product or service
• Be passionate about having fana7c customers.