market yourself through linkedin - kmg presentation (1/23/14)
DESCRIPTION
Learn how to use LinkedIn to showcase your skills and stand out from the competition. Full of tips, tricks and examples to improve your profile, including SlideShare. Follow these steps to become an outstanding candidate.TRANSCRIPT
KELLSTADT MARKETING GROUP
JANUARY 23 R D , 2014
Market Yourself Through
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
What is the Difference Between LinkedIn and
a Resume?
Resume
© 2014, Lynn Hazan & Associates, Inc.
Quantifies and Qualifies your experience
Highlights your accomplishments
Shows where you made a difference
© 2014, Lynn Hazan & Associates, Inc.
Public Persona
Personal Narrative
Happens in Real-Time
Interactive
Can Constantly Update
© 2014, Lynn Hazan & Associates, Inc.
What makes you Special?What Makes you Unique?Why should I hire you?
USE SPECIFICS &GIVE CONCRETE
EXAMPLES
What is Your UPS?
© 2014, Lynn Hazan & Associates, Inc.
Unique
Positioning Statement
*Use this to prepare your resume’s summary statement
The C’s of Social Media
Content
Community
Connections
Conversation
Constantly
Changing
© 2014, Lynn Hazan & Associates, Inc.
Social Network #1
© 2014, Lynn Hazan & Associates, Inc.
Make Sure You Are Discoverable
© 2014, Lynn Hazan & Associates, Inc.
• Easy to contact from your LinkedIn page:-Via email address-Link to blog-Phone number
• So that hiring managers AND recruiters can find YOU!
Make It Easy To Contact!
© 2014, Lynn Hazan & Associates, Inc.
Clearly State Info!
© 2014, Lynn Hazan & Associates, Inc.
Personal Background
© 2014, Lynn Hazan & Associates, Inc.
Company’s
Summary
Endorsed Skills & Expertise
© 2014, Lynn Hazan & Associates, Inc.
Show Projects
© 2014, Lynn Hazan & Associates, Inc.
Show Organizations
© 2014, Lynn Hazan & Associates, Inc.
Distinguish Honors & Awards
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
Recommendations
Get
Recommended
© 2014, Lynn Hazan & Associates, Inc.
RecommendOthers
© 2014, Lynn Hazan & Associates, Inc.
Refresh YourContent
Regularly
© 2014, Lynn Hazan & Associates, Inc.
Check Out Who’s Viewed Your Profile
Find this on right side of your LinkedIn home page
It’s Only Visible To You!
© 2014, Lynn Hazan & Associates, Inc.
Click “See More” For Your Own Mini Survey
© 2014, Lynn Hazan & Associates, Inc.
Invitation To Join LinkedIn
Dear Lynn, I look forward to meeting you and
learning from your presentation tonight at the KMG gathering. I'd like to add you to my professional network on LinkedIn.
Thanks, Patricia Sorenson Personalize
Your
Invitations
© 2014, Lynn Hazan & Associates, Inc.
Ask (and Answer) Questions of Your Network
What Network Members Are Working On
© 2014, Lynn Hazan & Associates, Inc.
Keep up with your network
Congratulate Network Members!
© 2014, Lynn Hazan & Associates, Inc.
Create and Find Job Postings
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
Alumni Groups
Create Your Own
Group
Professional Associations
Join Up
to 50
Groups
Connect With Group Members
©2014, Lynn Hazan & Associates, Inc.
Join the Kellstadt LinkedIn Group
© 2014, Lynn Hazan & Associates, Inc.
SlideShare
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
Top Presentations – Week of January 13th
© 2014, Lynn Hazan & Associates, Inc.
Statistics and Metrics
© 2014, Lynn Hazan & Associates, Inc.
Look At SlideShare Categories
© 2014, Lynn Hazan & Associates, Inc.
Gain Followers!
© 2014, Lynn Hazan & Associates, Inc.
See Who Others Are Following
© 2014, Lynn Hazan & Associates, Inc.
© 2014, Lynn Hazan & Associates, Inc.
What is Your Expertise in a Changing World?
Who are you?Strengths & core competenciesReinvent yourself, your skillsHow to get word out about yourself
How Will You Use LinkedIn?
© 2014, Lynn Hazan & Associates, Inc.
Your mission-rebrand yourself using LinkedIn tools.
What are your skills and expertise?
Use key words within context.
© 2014, Lynn Hazan & Associates, Inc.
To sign up for Lynn’s E-jobs, the free, confidential listserv from
Lynn Hazan & Associates:
Clearly print your name and email
address on the sign up sheet!
Find Lynn Hazan & Associates
© 2014, Lynn Hazan & Associates, Inc.
• Twitter: @lynnhazan• LinkedIn: Lynn Hazan• Facebook: Lynn Hazan• SlideShare: Lynn Hazan• EzineArticles: Lynn Hazan
Lynn HazanLynn Hazan & Associates55 E. Washington St.Suite 715Chicago, IL [email protected]