marketing 1. 8. nutrilite little bits & power of 5. the issue: childhood malnutrition. about 169...

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AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF

At Amway, we believe by using the best of our business and the passion of our people we can solve global challenges and improve individual communities all over the world. • We use our expertise in nutrition

to improve the nutritional health of children around the world.

• We support and recognize the commitment of individuals One by One supporting their communities.

Together, we are helping people live better lives.

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Global CSR Organizing Principle & Enterprise Alignment

Passion & Dedication Power of Expertise Providing Social Good

AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF

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Why Amway CSR is Important to Society

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PASSION &DEDICATION

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PASSION & DEDICATION

Global Corporate Social Responsibility

HistoricallyFamilies wanted us to support and highlight

ABO’s Passions

TodayGlobally our ABOs support various

initiatives

Role of ABO LeadershipBig programs driven by

leader passions (LOS lead, our role varies)

Market-Driven InitiativesPrograms align with market

or LOS interest or need regardless of expertise

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POWER OFEXPERTISE

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NUTRILITE Little Bits & Power of 5

THE ISSUE:Childhood Malnutrition

About 169 million children under 5 are stunted (low height for age) as a result of insufficient food, poor diet and diseases.”

- UNICEF, 2010

“Age 5 is an important milestone for survival. By age 5 most children can overcome health

challenges such as early childhood diseases or malnutrition.”

- US Agency for International Development

“#1 risk factor for children under 5 death is under-nutrition.”

- World Health Organization

OUR SOLUTION:NUTRILITETM Little Bits

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NUTRILITE LITTLE BITS

Global Corporate Social Responsibility

BACKGROUND• Idea started on the Nutrilite farm in

Brazil with a multi-mix. • Initially developed in 2008,

reformulated in 2011 to embody Nutrilite.

• First and only micronutrient powder for malnutrition enhanced with plant nutrients

• WHO based formula with 15 essential vitamins and minerals (global formula)

• Clinical study = 93% reduction in anemia, 40% reduction in stunting

TODAY On the Ground:

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NUTRILITE POWER OF 5

Global Corporate Social Responsibility

Awareness Engagement

TODAY PARTNERING W/ABO LEADERSHIP

Leadership Circle / FCA Partnerships

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AMWAY LEADERSHIP – Power of Expertise

Global Corporate Social Responsibility

Malnutrition Mapping Partnerships

CREDIBILITY LEADERSHIP

Reputation Thought Leadership

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PROVIDING SOCIALGOOD

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PROVIDING SOCIAL GOOD

By relentlessly focusing on making our business opportunity available and easily accessible to anyone, regardless of age, religious belief, educational, social or financial background, we are performing a societal value and providing a social good.

BACKGROUND

In ABO’s Wheelhouse What We Hope to Do

• It’s their passion• It’s what they do everyday• They are experts!

• Develop Inspiring Entrepreneurship Initiative introducing Amway to new people and places

• Launch at A60 in 2019

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PROVIDING SOCIAL GOOD

https://www.youtube.com/watch?v=F3vHO4WYAZM

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55 PERCENTEmployees at our Guangzhou, China, manufacturing complex who ride an Amway bus to work each day to help reduce local traffic and air pollution

FORTYProducts utilize Amway Life Cycle Assessment tools to evaluate the environmental impacts of products and packaging

6,400+ ACRESCertified organic farmland dedicated to sustainable farming globally

PEOPLE PEOPLE

GLOBAL

PROVIDING SOCIAL GOOD

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15%Goal for energy use from renewable sources in 2014

GOAL

4/10Employees at Nutrilite facilities in California, United States, spend four 10-hour days in the office each week as a result of the corporate response to local traffic / pollution

PEOPLE

43 Home Care formulas now carry the U.S. Environmental Protection Agency’s Design for the Environment (DfE) certification. Amway is committed to achieving and maintaining DfE partnership on all eligible products

PRODUCTS

25 PERCENTgreenhouse gas emissions reduction goal for 2014

GLOBAL

10%2014 water consumption reduction global supply chain goal

95%2014 global supply chain recycling goal

PROVIDING SOCIAL GOOD