marketing 101 - back to basic
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Hell-o.
Marketing 101
Content
WHO AM I?
Check-IN
Getting into marketing
Is that it?
Let’s go to the real world
ART
How we actually doing all that stuff?
Marketing in a nutshell
AWARE
APPEAL
ASK
ACT
ADVOCATE
Customer Path
Customer Path
Customer unconciouslymaking list about brand
they curious about.
First impression is thekey
to unfocused costumer
Customer is in activestage
They constantly askand search
about brand throughtheir community and the
brand itself.
This stage is theImportant factor ofpurchase decision
The highest engagementbetween customer &
BrandThis is where value
delivery kicks in.How we deal with
complain is the mostimportant interaction
The phase wherecustomer’s give
advocacy/suggestion
to others about yourbrand
Customer Path
Customer unconciouslymaking list about brand
they curious about.
First impression is thekey
to unfocused costumer
Customer is in activestage
They constantly askand search
about brand throughtheir community and the
brand itself.
This stage is theImportant factor ofpurchase decision
The highest engagementbetween customer &
BrandThis is where value
delivery kicks in.How we deal with
complain is the mostimportant interaction
The phase wherecustomer’s give
advocacy/suggestion
to others about yourbrand
Let’s take a look ofCASE STUDY
They createCUSTOMER PATH
They createPLANNING TOOL
InsightFlying means time away from home or workQuite a few travellers want to arrive just intime
SolutionLufthansa supports those travellers with a search/planning tool that is based on the actual time of the appointment allowing for precise planning
They createINFO PRINTABLE
InsightIn order to have the important trip information in one place, travellers often keep a hand-written note with them
SolutionLufthansa aids with a convenient printable overview of the important trip related data giving security
Find out more
http://www.slideshare.net/chrisdudeberlin/the-experience-is-the-message-creating-unique-airline-brand-experiences
Case study
What can we learn from this story?
The world is agile
ˈ ʒ ɪ
How to survive in this agile world?
ADAPT FAST!
Agile marketing
Agile marketing VALUES
Agile marketing CASES
Agile marketing CASES
Agile marketing CASES
Agile marketing CASES
Agile marketing CASES
MORE EXAMPLES?
How to be agile?
How to be agile?
How to be agile?
Are you ready to be agile?
