marketing 2.0
TRANSCRIPT
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MARKETING 2.0
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GETTING THE WORD OUTDrop off Flyers: Nursing Home School District Historical Society Chamber of
Commerce Lions Club Rotary Other town
organizations
Send in Delivery: Dominoes or other
delivery providers Town Hall – mail with
property tax
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GET LINKED! Chamber of Commerce Local Schools Real Estate Agents Search Engines
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DIRECTORIES Judy’s Book Yelp! Craigslist
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SOCIAL NETWORKS MySpace Facebook Twitter Meetup.com
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ADD A GOOGLE CALENDAR Register for free Set to public Create a feed
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SET UP FEEDS Set up all of your
accounts Update one Use FriendFeed to notify
all
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GET A BLOG A blog can be:
TextPictures Audio VideoAll of the above!
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WHAT MAKES IT A BLOG? Chronological posts RSS Feed Commenting Ability
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WHY BLOG? To share or convey information To promote or market a product To express a viewpoint or agenda To express yourself/your personality To record events To meet like-minded individuals Other???
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WHY BLOG @ THE LIBRARY? WYSIWYG web
design Interactive features Easy to limit or
maintain levels of access i.e., public, staff, private
Hosted off-site Tech support
available Basic blogs are free Outreach Other???
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WHEN DO BLOGS FAIL? Lack of Updates No Feed No User
Participation
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MODEL LIBRARY BLOG http://www.aadl.org
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RESOURCES
www.delicious.com/informationgoddess29/marketing/