marketing 4.0

Marketing 4.0 Irina Olanescu Marketing & Innovation Director, Romsys member of New Frontier Group

December 10, 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

Run, Change and Innovate Your Business with IT

— Founded in 1993, Romsys has become one of the leading system integrators in Romania.

Since 2007, Romsys has been a member of the multinational New Frontier Group whose goal is to build, in the region of Central and Eastern Europe, one of the strongest IT groups providing top-level comprehensive IT services to their customers.


3.500+Successful projects

implemented in Romania and abroad

17 Local Offices, 24/7 support,

over 70 specialists

340+Employees in Romania

Romsys at a Glance

2.500+Training hours for clients

projects teams

185.000+ Man-days consultancy

70+ Clients in TOP 100

companies in Romania

Active projects PMBok, ASAP Methodologies

135+

20+Years of

Experience

30+Traditional partnership with technology leaders

Austria Headquarters. Since 2007,

member of New Frontier Group


B2B2C

The Missing Link


What is changing?

Atoms vs. Bits

Move to Responsys

Dan PuzdreacGlobal Email Marketing & IPM ManagerBitdefenderDecember 10, 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.


The segmentation of user data and filter capabilities are beyond anything the competition has to offer.

It has the ability to create complex A/B tests for recurring campaigns. The platform has integrated systems that allow automated winner selection based on various criteria: open rate, click rate, conversions.

Email template content can be database driven. There is a complete separate process that deals with email templates, starting from the basic shape of the email and going into a complete integration with the user database.

The reporting and analysis features of Responsys are beyond anything in the email marketing world.

Responsys can be easily integrated with all other online & offline channels of sales.

Reasons to Use Responsys

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

Email RevenueBefore After

7 months revenue = 5 months revenue after the move to Responsys

Average year to year revenue growth from email campaigns = 20%


Database Driven Content & User Data

Automated & customizedemail sends for every customer

=


Filter Creation and Data Management Module

Easy to use (no SQL required)

Intuitive

Every bit of information inside the database can be used for filters or dynamiccontent creation.

User interaction with various emails can be also added to filters


Campaign Dashboard

Flexible campaign creationbased on the type of email send(one shot, triggered or recurring).

Capability to identify and usedynamic content from thecampaign setup.

Any part of the email (includingsubject lines) can be extractedfrom the database and used tocreate a customized experiencefor the receiver.


Programs & A/B Testing


Reporting and Analysis

Detailed

Comprehensive

Extremely useful